VIOOH

We're live!🎉 The VIOOH team are thrilled to announce the launch of our annual whitepaper, State of the Nation 2024 for the fifth year running. We have partnered with international research and strategy agency, MTM to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and guest market Brazil to learn about the current state of the nation of programmatic DOOH advertising. 🗣️ “Globally marketers increasingly recognise prDOOH’s flexibility, dynamic creative opportunities and sustainability benefits. We’re confident its growth will continue, and as this report indicates, we anticipate a 28% increase in prDOOH spending over the next 18 months, with significant budgets sourced from existing traditional and digital budgets, as well as entirely new budget allocations” says Jean-Christophe Conti, Chief Executive Officer at VIOOH. 📑 Download our reports today by visiting https://hubs.li/Q02PY1qn0 👉 Read more in our official press release here: https://hubs.li/Q02PY0KG0 #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #DOOH #AdTech #OOH

🪄 and speaking of WICKED...look at these incredible ads on JCDecaux North America, Inc. New York digital bus shelters and newsstands, and their billboards in Chicago! 🇺🇲 https://lnkd.in/efwvTVDA What has been your favourite creative from the launch so far? #Creative #OOH #DOOH #ProgrammaticOOH #SSP #USA #NewYork #Chicago #WICKED

Happy Monday! Wicked fever has taken over our socials so we wanted to know...Was it wickedly wonderful or did it miss the mark? 🪄 🧙 Share your thoughts below ⬇️

Hear from Ian Brookes, Managing Director at 3ROCK GLOBAL who features as a guest contributor on our blog today as he discusses the power of using 3D advertising at scale and why it is a game changer for the programmatic DOOH industry 🚀 https://lnkd.in/eNUiHHUe #3RockGlobal #VIOOH #3DAdvertising

Today, we're looking back at some of our global key findings from our latest State of the Nation research. Did you know that programmatic DOOH inclusion in media plans continues is set to rise 8% globally? Discover more in the global stats we've shared below 📈 📚 To discover more stats or read more about programmatic DOOH, download our State of the Nation reports: https://hubs.li/Q02YVyqS0 📽️ Watch the global key findings video or each event recordings on our YouTube channel here: https://hubs.li/Q02YVr900

In our latest case study we explore the power of a multi-market programmatic DOOH campaign for Michael Kors, during the busy Q4 retail period 🎁 Curious about the innovative tactics that managed to drive 105% uplift in shopper purchase intent? Click below to learn more! 📈 🤝Partners: JCDecaux, StoreBoost Retail, Clear Channel Outdoor, FRAMEN https://hubs.li/Q02Ywskh0

Happy Fri-yay! 👋 At VIOOH, we’re embracing Movember and growing our ‘taches for a great cause! If you’re taking part this year, we’d love to hear how your moustache journey is going. 🤐 ps. The VIOOH SMM's on here are not growing one themselves (a bit tricky for us!), but we'd love to hear how yours is.. Cast your vote below! ⬇️

This time last week we wrapped up our final State of the Nation 2024 event in Hamburg! 🇩🇪 It was a fantastic afternoon spent unpacking some of our State of the Nation Germany report, and we were lucky enough to hear some insights and opinions from our fantastic guest panelists across 2 really great sessions: with Dorota Karc, Paul Thümer, Felix Huyer joining to give the media owner perspective, Mattis Koch, Jonas Kofahl-Kraatz, and Sven Ruppert to give a view from the buy-side. Here are some of our key takeaways: ✨ Average campaign inclusion rate of prDOOH in Germany is expected to rise to 33% over the next 18 months ✨ prDOOH is ranked the highest amongst all media channels by marketers for both brand and performance objectives ✨ 97% of German marketers are either considering, testing or actively integrating DCO into their campaigns, however only 8% of German marketers are currently actively using DCO for prDOOH campaigns Dorota Karc: "We don’t need to exactly copy what has happened in other digital advertising channels going programmatic into DOOH - we should be pursuing what we know works in traditional OOH and push that towards programmatic." A great and really insightful afternoon 👀 📚To read more, download our reports here: https://hubs.li/Q02Y1Rbh0 📹 In case you missed it, watch the event recording here: https://hubs.li/Q02Y1Rh40

🇨🇳 VIOOH has introduced programmatic DOOH to the Chinese mainland market this year! Learn more about the diversified prDOOH inventory in China, including both mainland and Hong Kong and Macau markets. Through the VIOOH platform, you can reach the dynamic Chinese market and hundreds of millions of consumers in China's top-tier cities with one click. Get in touch with our China team here ➡️ https://lnkd.in/eawTH8uk 📽️ https://hubs.li/Q02XSHLN0

We are excited to share our first case study for the Norway market! 🇳🇴 By using proximity targeted programmatic DOOH through targeting screens within a 15 minute driving distance to 26 stores, Biltema worked with VIOOH and partners to increase foot traffic to Biltema stores across Norway. Find out more about the campaign and its impressive results on our case study portal below 👇 🤝 Partners: JCDecaux Norge, Vistar Media, Precis, Spotzi https://hubs.li/Q02XTB6N0