VisitCanberra

A key mission under the T2030 Strategy is to develop our city as a global destination and grow demand from key markets. In order to do this, #VisitCanberra’s international activities include a range of consumer campaigns, partnership marketing campaigns, trade engagement activities, content partnerships, proactive public relations and media hosting. This year, we delivered partnership marketing campaigns with Fiji Airways and Singapore Airlines, campaigns with 14 key distribution partners promoting packaged itineraries to their clients, trade engagement activities to a collective audience of more than 2,400 travel trade representatives and have hosted 9 trade famils to showcase trade-ready tourism product to these agents. To support this activity, VisitCanberra has also hosted 22 international media visits, featured in a content partnership with Condé Nast and returned to India with our international brand campaign, 'Canberra. A different kind of capital'. Continuing to drive awareness and consideration of Canberra from key markets will remain a focus for 2025. To leverage our plans and for more information on VisitCanberra’s FY24 international marketing, distribution and trade engagement plans, see our calendar of activities here 👉 https://lnkd.in/g6KcayxM ACT Government Tourism Australia #WeAreCBR #Tourism #TourismIndustry

In November, #VisitCanberra joined Tourism Australia and all State and Territory tourism organisations at the Signature Travel Network Conference in the United States.   The conference featured a workshop program that included B2B appointments, allowing VisitCanberra to inform advisors about our tourism offerings and the connectivity provided through Fiji Airways.   During the conference, Canberra featured in a segment on the US lifestyle program Good Morning Texas, as part of a broader partnership with Tourism Australia aimed at promoting various destinations across the country. With the launch of a new Fiji Airways route in December connecting Dallas and Canberra (via Nadi), this presented an excellent opportunity to showcase our beautiful city, resulting in over 350,000 targeted impressions in the Greater Dallas Fort Worth area.   To capitalise on this initiative, VisitCanberra also initiated a campaign in partnership with About Australia, encouraging American travellers to utilise Fiji Airways and begin their Aussie vacation in Canberra.   The United States was the ACT’s second-largest inbound market as of June 2024, making it a key target market for VisitCanberra.   ACT Government #WeAreCBR #Tourism #TourismIndustry

Today’s announcement that Qatar Airways will resume international flights out of Canberra (via Melbourne) is great news going into a big five years for #Canberra tourism. It’s a timely boost to our local tourism industry with aviation access being the biggest driver of growth in the sector and it’s great news for Canberrans wanting to travel overseas, particularly to Europe, the United Kingdom and the Middle East. Qatar Airways’ return will benefit the whole Canberra region, providing tourism, trade, investment and a range of business opportunities. It will also make an important contribution towards the Government’s goal of growing our tourism economy to $5 billion in visitor expenditure by 2030. https://lnkd.in/gWET-2kC

Two blockbuster exhibitions are on in Canberra this summer! 🖼️ 🌋   Supported by the ACT Government's Major Event Fund (MEF), visitors can head to the National Gallery of Australia and explore the artistic legacies of Ethel Carrick & Anne Dangar, and experience life in ancient Pompeii at the National Museum of Australia.   Ethel Carrick was a pioneering post-impressionist painter whose retrospective offers new insights into her significant artistic contributions. Anne Dangar, a key figure in modern Australian art, lived in France and influenced Australian abstraction while working alongside European cubists. Exhibited simultaneously, this free exhibition is open at the National Gallery of Australia until 27 April 2025.   The immersive Pompeii experience features soundscapes, digital projections, and over 90 artifacts spanning over 2000 years. This exclusive exhibition at the National Museum of Australia runs from 13 December 2024 to 4 May 2025.   The MEF plays a vital role in boosting Canberra's visitor economy by hosting major events like these, promoting tourism and spending in the city, and attracting visitors from across Australia and around the world.   Tourism Australia #WeAreCBR #Canberra #TourismIndustry #Tourism

Are you interested in targeting international markets and want to learn how? Expressions of interest are now open for #VisitCanberra’s Pathway to Trade Ready program!   Starting in February 2025, this program will provide participating businesses with a comprehensive learning pathway, one-on-one support, and hands-on experience for up to four Canberra tourism businesses, valued at $8,000 per business. Delivered in partnership with the Australian Tourism Export Council, the program is designed to assist businesses in understanding and navigating the complexities of the tourism distribution system while building valuable industry connections along the way.   Expressions of interest close on Monday, December 16, at 5pm. Don’t miss this opportunity to accelerate your inbound tourism pathway!   Find out more 👉 https://lnkd.in/gjuiZJN8 ACT Government Tourism Australia #TourismIndustry #TourismTrade

Congratulations to all the winners of the 2024 Canberra Region Tourism Awards! 👏   🏆 Major Tourist Attractions: Questacon - The National Science and Technology Centre 🏆 Tourist Attraction: National Dinosaur Museum 🏆 Major Festivals and Events: FLIGHT: Drone SkyShow (National Capital Authority) 🏆 Ecotourism: National Arboretum Canberra 🏆 Cultural Tourism: Museum of Australian Democracy at Old Parliament House 🏆 Tourism Retail and Hire Services: POP Canberra 🏆 Caravan and Holiday Parks: Alivio Tourist Park Canberra 🏆 Unique Accommodation: Jamala Wildlife Lodge at the National Zoo & Aquarium   A huge congratulations also to the fantastic team at the Canberra & Region Visitors Centre (CRVC) for winning the award for the best Visitor Information Services in Canberra for another year. This is a testament to the hardworking and dedicated team at the CRVC, who provide visitors to our city with a truly world-class experience in selecting things to do and see across our city and region.   The awards honour exceptional accomplishments within the tourism industry and serve to promote, inspire, and reward excellence in the field of tourism. The winners will now represent Canberra at the Qantas Australian Tourism Awards in Adelaide next year.   Congratulations to everyone who entered the awards, as well as the winners and nominees who received commendations. Check out the full list here ➡️ https://lnkd.in/gzxVUW6Q   ACT Government Tourism Australia Canberra Region Tourism Industry Council #VisitCanberra #WeAreCBR #Canberra #Tourism #TourismIndustry

We are deeply saddened by the tragic passing of our dear colleague and friend, Jackie McKeown, who was involved in an accident near her home on the weekend. Our heartfelt condolences go to Jackie’s family. This news has profoundly affected the VisitCanberra team, especially those at the Canberra and Region Visitors Centre (CRVC), which Jackie led so effectively as Director of Visitor Services for the past three years. Jackie was a valued member of our Canberra tourism family, and her impact on the local industry was significant. Our thoughts are with all who knew and worked with her. Farewell, Jackie – you leave such a positive legacy, and you will be terribly missed by us all. Vale Jackie Mckeown

Get ready for Australia's Biggest Celebration of Spring, kicking off this Saturday! 🌷 Over the next month, immerse yourself in a vibrant world of colour and creativity at Floriade with this year's theme, "Art in Bloom." Discover breathtaking floral displays, indulge in delicious food, enjoy live music and entertainment, and unleash your inner artist with workshops and activities. Don't miss #NightFest from October 3rd to 6th for an unforgettable after-dark experience with illuminations, live music, and the spectacular Kiss Bang Cabaret in the new Kazador tent. Floriade promotes local businesses such as Agostini's, BentSpoke Brewing Co., UNDERGROUND SPIRITS, the Canberra and District Wine Industry Association, and local food vendors. This iconic festival attracts close to half a million visitors, with nearly 50% coming from interstate or overseas, boosting Canberra's economy and enhancing the city's reputation as a global tourist destination. Explore the program and start planning your visit 👉 https://lnkd.in/egJpw5k ACT Government Synergy Group Tourism Australia | #VisitCanberra #FloriadeAustralia #WeAreCBR #SeeAustralia #Events #TourismEvents

Get ready to be dazzled! 💋 Canberra is buzzing with excitement as the award-winning musical CHICAGO takes center stage at the Canberra Theatre Centre this September! As the longest-running show currently playing on Broadway, CHICAGO has captivated audiences around the world with its timeless story of fame, fortune, and All That Jazz! This is the last chance for Australian audiences to see this scorching hot masterpiece, with a dazzling score that includes fan favourites like Cell Block Tango and Razzle Dazzle. Supported by the ACT Government's Major Event Fund (MEF), we're able to bring world-class productions like CHICAGO to our city. Administered by #VisitCanberra, the MEF aims to grow and nurture Canberra's visitor economy, along with developing and supporting a diverse calendar of events that reflect the essence and character of the Canberra region. The MEF also provides opportunities for collaboration with industry and local stakeholders, allowing us to work together to bring unique and exciting events and productions like CHICAGO to Canberra. Tickets are still available to experience the glamour, the glitz, and the unforgettable music of this iconic production, until September 29 👉 https://lnkd.in/ejnXBKAv #VisitCanberra #CHICAGO #MusicalTheatre #ACTGovernment #MajorEventFund #CanberraTheatreCentre

Last night, the Canberra & Region Visitors Centre (CRVC) hosted a special after-hours event for local tourism industry professionals. Together with the National Capital Exhibition and The Marion & Walter Cafe, we opened our doors to welcome Canberra's frontline hospitality and tourism staff.   The purpose of the evening was to connect with industry partners and explore opportunities for collaboration with #VisitCanberra. Ross Triffitt, Executive Branch Manager from Events ACT, provided an exciting update on Floriade 2024, while attendees got to taste some of the amazing offerings and meet some of our local suppliers, including: ➡ Allara Creative ➡ Gillies Bros Distillery ➡ Mad Passion Skincare ➡ Outback Fudge ➡ Shaw Wines   As the recent national winner for the best Visitor Information Services at the 2023 Qantas Australian Tourism Awards, the CRVC is committed to supporting local tourism businesses and driving growth in the ACT and region.   ACT Government #WeAreCBR #Canberra #TourismIndustry