ANZMAC

𝐁𝐢𝐠 𝐝𝐚𝐭𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐦𝐞𝐞𝐭𝐬 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧! 📊🏨 🔖 "Digitalization strategy adoption: The roles of key stakeholders, big data organizational culture, and leader commitment" by authors Ninh Nguyen and Simon Pervan of RMIT University, Thac Dang-Van and Hai-Ninh Do of University Of Economics Ho Chi Minh City, and Tan Vo-Thanh of Excelia Business School. Uncover how key stakeholders, robust big data culture, and committed leadership drive effective digital transformation strategies in the hospitality sector. This highlights the essential roles of customer orientation, supplier collaboration, and employee IT skills in fostering a culture ready for digital innovation. A must-read for managers and professionals looking to enhance their digital strategies and stay ahead in the ever-evolving hospitality industry. 🌐📈 Read here: https://lnkd.in/gaUZ_MAm #BigData #DigitalTransformation #HospitalityIndustry #Leadership #Innovation #BusinessStrategy #weareanzmac

Thanks Rico and Macquarie Business School for taking on the mantle for #anzmac2025 🦘

𝐁𝐥𝐨𝐜𝐤𝐜𝐡𝐚𝐢𝐧 𝐛𝐫𝐞𝐚𝐤𝐭𝐡𝐫𝐨𝐮𝐠𝐡: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐚𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐧 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐭𝐨𝐮𝐫𝐢𝐬𝐦! 🔗🏨 🔖 "Determinants of blockchain technology adoption in small and medium hospitality and tourism enterprises" by esteemed authors Le Van Huya and Hanh Truong of University of Economics-The University of Danang, Tan Vo-Thanh of Excelia Business School, Hien Nguyen of Birmingham City University, Thac Dang-Van of University Of Economics Ho Chi Minh City, and Ninh Nguyen of RMIT University. Uncover the key factors influencing blockchain adoption in the hospitality and tourism sectors. This study highlights technological, organizational, and environmental determinants, moderated by technology optimism. Essential insights for managers looking to integrate blockchain into their operations and stay ahead in the competitive landscape. #Blockchain #Hospitality #Tourism #TechnologyAdoption #Innovation #BusinessStrategy #weareanzmac

𝐆𝐫𝐞𝐞𝐧 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲: 𝐄𝐥𝐞𝐯𝐚𝐭𝐢𝐧𝐠 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐩𝐫𝐚𝐜𝐭𝐢𝐜𝐞𝐬! 🌱🏨 🔖 "Effects of hotels’ green practices on consumer citizenship behavior" by esteemed authors Jianming Wang of Zhejiang University of Finance & Economics, Tan Vo-Thanh of Excelia Business School, Dogan Gursoy of Washington State University, Thac Dang-Van of the University of Economics Ho Chi Minh City, and Ninh Nguyen of RMIT University. Discover how hotels' green practices foster consumer citizenship behavior, driven by perceived value and psychological safety. This study highlights the moderating role of social influence, offering actionable insights for hotel managers aiming to enhance guest perceptions and behaviors through sustainability. Essential reading for anyone in the hospitality industry! Read here: https://lnkd.in/gG4aJDwY #GreenHotels #Sustainability #ConsumerBehavior #HospitalityIndustry #EcoFriendly #SustainableTourism #weareanzmac

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐟𝐮𝐭𝐮𝐫𝐞: 𝐔𝐧𝐢𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 𝐭𝐫𝐢𝐩𝐥𝐞 𝐛𝐨𝐭𝐭𝐨𝐦 𝐥𝐢𝐧𝐞! 🌍📈 🔖 "The Marketing Systems Approach for Designing Effective Marketing Interfaces and a Circular Economy" by esteemed authors Mark Leenders, Bart van Bueren, and Ninh Nguyen of Graduate School of Business and Law, RMIT University. Discover how Layton's Marketing Systems approach tackles economic, social, and environmental challenges holistically. Learn how effective marketing interfaces can drive a sustainable circular economy, transforming consumption and contributing to Sustainable Development Goals. Essential insights for scholars and practitioners aiming to integrate sustainability into their strategies! See here: https://lnkd.in/gkHQTiXm #CircularEconomy #SustainableDevelopment #MarketingStrategy #TripleBottomLine #EcoCommunities #SustainableFoodSystems #weareanzmac

Thanks to everyone who made #ANZMAC2024 such an amazing opportunity to connect with the Australia & New Zealand marketing crew–had fun, learned a ton, had the chance to finally meet many colleagues in person, made a bunch of new friends, and also super importantly had fun! Great community you’ve got there ANZMAC! 🏆 ✨Plus, as an added bonus I got to see two platypus in the Hobart Rivulet on a perfect day of sightseeing after the conference! (👋 from the “ambitious introverts who love nature” Tassie target market!) Tasmania needs to be on everyone’s travel list!✨   just a few of many highlights…   ➡️ High school student Beatrice Chong’s presentation on her experiment investigating normative messages on signage to encourage fishing line disposal, which one of the audience members called “the best talk by a high schooler in 25 years of ANZMAC.”   ➡️ Seeing so many great talks in the social marketing and social impact tracks (but wishing I could have been at all of them), and what looks to be an increasing trend in talks with a sustainability theme.   ➡️ Our pre-conference research exchange with a crew from the state’s first and only behavioural science lab - thank you to #TasBeLab founders Swee-Hoon Chuah & Robert Hoffmann for hosting us, and to PhD students Bilal Mukhtar Amara Steven Emma Church Amber CY Tsai & Bassie Yizengaw Limenih for sharing their work with us. ➡️ Our Social Marketing @ Griffith team shared research that spanned a diversity of areas including veteran alcohol harm reduction, bullying, sustainable tourism, road safety, single-use plastic reduction, e-waste, turtle conservation, wildlife protection, sexual health, mobile app gamification, and industry engagement. Sharyn Rundle-Thiele Julia Carins Sameer Deshpande Alieena Mathew Sara Shawky Itca Istia Wahyuni Yue X. Sheikh Rahman ➡️ Naser Pourazad and Jody Evans cited my Phill Sherring & Sharyn Rundle-Thiele's conceptual paper on academic/practitioner collaboration AND put it on their slides! Big moment!🥹🤓😂 ➡️ Bo Pang & I presented on our project with Lauren S. on cat management for native bird conservation in Hawai'i; plus meeting project co-author Hassan Kalantari in person and being nerds in the photo booth. ➡️ Attending and presenting at the IMM B2B summit's special session on academic/practitioner collab (see previous post) ➡️ The inaugural trans-Tasman choc-off with our team & Dr Drew Franklin, to be replicated and expanded at ANZMAC Sydney 2025 🇦🇺 🍫 🇳🇿 🏆 (see other previous post) Fun times, great convos, and (re)connecting with so many, for starters…👋 👆 👇 🤙 Dr Jessica Pallant Dr Jason Pallant Ann-Marie Kennedy Joy Parkinson Ashleigh Powell Lukas Parker Sommer Kapitan Kim Feddema Paula Arbouw Joya Kemper Stephan Modest Mary Mackay Rico Piehler Skye Akbar Wiebke Finkler...to be continued in comments And finally, a lowlight: zero mentions (other than by me) of the brilliant show Deadloch (filmed in Tassie) or Neil the Seal (a local celebrity) 🦭 🤷

Sydney next time ☀️

Celebration and succession are hallmarks of the ANZMAC Gala Dinner each year, and this year in Hobart, Tasmania, was no different! Denni Arli and the University of Tasmania team were stellar hosts and put on an #incredible night for the ANZMAC community! 🥳   The incoming ANZMAC Executive Committee (we missed you, Park Thaichon!) and community had the opportunity to recognise and thank Linda Robinson for her service as ANZMAC President, Paul Harrigan for his service as ANZMAC Vice-President, and Denni Arli and Frank Alpert for their service to the ANZMAC Executive Committee. The ANZMAC Executive Committee will still get to hang out with Paul Harrigan in his new role as co-editor (with Lara Stocchi) of the Australasian Marketing Journal. Congratulations on the new appointment! 🎉   Celebrating the success of the community is a core value of the ANZMAC community, and we enjoyed recognising our #brilliant early-career and distinguished colleagues with our premier teaching, research, and service awards:   🎓 Joanna Lin for the ANZMAC Doctoral Colloquium Best Paper Award.   🎤 Kathleen Chell, Kyle Jensen, and Andrew Dunton for the ANZMAC Best Overall Paper Award.   🚀 The DocCom Working Party for the ANZMAC Service Award (Aileena Matthew, Chetan Shah, Hanh Pham, James Keene, Samby Fready, Slade Richardson, and Stephan Modest).   🌟 Amelie Burgess for the ANZMAC Emerging Marketing Educator of the Year Award.   ✨ Marian Makkar for the ANZMAC Emerging Researcher of the Year Award. 💪 Jason Weismueller for the ANZMAC Roger Layton Dissertation Award. 📚 Peter Popkowski Leszczyc for the ANZMAC Distinguished Marketing Educator of the Year Award   👏 Dr Troy Heffernan for the ANZMAC Distinguished Researcher of the Year Award   👔 John Dawes for the AMJ Industry Relevance Award, Mai Nguyen for the AMJ Reviewer of the Year Award, and David Fleischman, Rory Mulcahy, Peter English, Emma Florence, Retha Scheepers, and Malin Rönnberg for the AMJ Best Paper Award. We also welcomed four new ANZMAC Fellows, Jodie Conduit, Steve D'Alessandro, Sharon Purchase, and Ian Phau, who will contribute greatly to the efforts of the ANZMAC Executive Committee along with a fantastic wider group of ANZMAC Fellows.   Of course, we also had a lot of fun on the night - I see you and your magnificent dance moves, Michael SW Lee 👀.   Here’s looking forward to #ANZMAC2025 in Sydney at Macquarie University as the banner is handed over to Cynthia Webster, Professor Riza Casidy, and Rico Piehler! 🙌

Happy to share this one! #weareanzmac

If you missed our session at ANZMAC , don’t worry - we’ve got you covered! Here’s a sneak peek into our ongoing work with digital humans as course assistants. Our research team has been experimenting with two AI avatars: John, the warm and empathetic guide, and Jack, the no-nonsense, professional type. The verdict? Students had mixed preferences, and we uncovered some fascinating insights into how AI can cater to diverse learning styles and needs. While this is still a work in progress, we’re happy to share that we’re developing a next-level platform with many custom features and a fantastic analytical dashboard (Google Analytics style). Let us know if you’d like to hear more! And as always, I’d love to hear your thoughts and feedback in the comments; don’t hold back, unless it’s about John and Jack’s wardrobe choices. 😉 #AIinEducation #DigitalHumans #SelfDirectedLearning #ANZMAC2024 #FutureOfLearning