Thien Tran

[SINGAPORE, 6 Sept 2024] Harnessing Digital Data: New Insights Empower Brands to Anticipate Consumer Needs and Trends 🔍 Discover What Your Customers Really Want - Have you ever pondered how consumers search for their favourite brands online and what exactly they are looking for at that moment? Imagine if consumers could directly communicate their thoughts during their search, providing businesses like yours with a direct line to their needs. 🎯 The way brands understand and interact with consumers has transformed. By leveraging cutting-edge big data tools, we can now access digital market insights that were previously out of reach. This isn’t just merely data—this is understanding consumer intent at the crucial moment of interest, significantly enhancing our ability to listen and respond to the latest consumer trends. 🔗 Watch the Video (1:24) #DigitalMarketing #ConsumerInsights #DigitalIntelligence #InnovationInMarketing #Google #GoogleAnalytics #AcornMarketingResearch #MaestrosAsia #Similarweb

62

10 Comments

Vietnam is aiming to reach upper-middle-income status by 2030 and high-income status by 2050. The country's middle class is predicted to grow significantly, reaching 26% of the population by 2026, up from 13% in 2023. This growth presents substantial opportunities for businesses. To cater to the affluent class in Vietnam, businesses in various sectors like financial services, automotive, consumer goods, real estate, and FMCG are conducting market research to understand the needs and preferences of this cohort. Based on their findings, they are developing and offering products specifically tailored to meet the demands of this growing customer base. Ipsos Vietnam is conducting a research to deep dive and understand the context, expectations and behaviours of affluent class in Vietnam. Report will be ready by August; Get your access to our exclusive data and report : https://lnkd.in/gFDjAMaw #affluent #consumers #AffluentPopulation #MarketResearch #IpsosVietnam #IpsosAffluentPulse2024

15

Penned down some thoughts around synthetic data - a concept we're encountering more frequently in the research space. Having worked with sentiment data throughout my career and completing a course in data analytics recently, it's important to take a step back from the details, and remember that the insights that we can draw are only as reliable as the quality of the data that we have on hand.

21

2 Comments

🌏 𝗥𝗲𝘁𝗮𝗶𝗹 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗶𝗻 𝗔𝘀𝗶𝗮 𝗣𝗮𝗰𝗶𝗳𝗶𝗰: "𝗢𝗻𝗲 𝗦𝗶𝘇𝗲 𝗗𝗼𝗲𝘀 𝗡𝗼𝘁 𝗙𝗶𝘁 𝗔𝗹𝗹" 🌏 The APAC retail landscape is as diverse as its cultures. From Vietnam’s festive-driven demand to New Zealand’s health-conscious value shoppers, every market tells a unique story. 🎧 Our latest podcast dives into: 💰 Inflation’s varied consumer impact 🛒 Modern Trade, E-Commerce, & Traditional Trade insights 📈 Market-specific strategies Listen now to learn why localized approaches are the key to thriving in APAC retail or reach out to us for more insights 👇 👇 👇 https://ow.ly/4iLr30sJ4Tt #retailinsights #consumerinsights #retailtrends #niqforretail #consumerbehaviour

1

[From information to INSIGHTS] I am helping a client digest the information they have on hand and turning that into insights. Which is to feed the next step of first-hand research. There is a lot of information to read and think about including reports, market data, and small research/meeting learnings. Through this experience, I emphasize better how dizzy the brand team feels in front of the info giant mountain. It is very valuable to grasp the capability of turning INFO > INSIGHTS > STRATEGY. You are welcome to share your experience & thoughts about this ;-) #Insights #Strategy

9

1 Comment

Join us on October 15 for the Ipsos Global Trends 2024 10th-anniversary launch. Discover nine key trends from more than 50,000 interviews across 50 markets, covering 75% of the world’s population and 90% of global GDP. Get exclusive insights on Thailand’s business landscape from industry leaders. #Ipsos #GlobalTrends #IpsosThailand

34

2 Comments

Here are the Top 5 penetration gains made across the Asia region in 2023. Year after year we have proven the importance of finding more shoppers (penetration) for brand growth. 2023 was no different with 89% of growing brands seeing an increase in penetration in #Asia. Read the Asia edition of Brand Footprint 👉https://lnkd.in/dmKNjwnJ Worldpanel by Kantar #brand #growth #consumerbehavior Mondelēz International Unilever Nestlé PepsiCo

37

Ipsos recently conducted a global study exploring consumer perceptions and expectations of AI. The report reveals that Vietnamese consumers anticipate significant changes in their lives due to AI. An impressive 75% are excited about AI products and services, despite some nervousness. A strong majority (80%) believe AI offers more benefits than drawbacks. As Vietnam continues to integrate AI across various sectors, the urgency for clear regulations and upskilling initiatives grows. For further details you may follow the link below. #AI #AIVietnam #GenAI #Ipsos #IpsosVietnam

29

As AI continues to evolve, one can't help but wonder if the marketing industry is keeping pace. To uncover how marketers are responding to this moment of transformation and using AI in their work, we partnered with Accenture to research and survey over 300 marketers across APAC . Top insights that stood out for me: ⚡ Fear of missing out and the fear of getting in: Marketers in APAC are excited to adopt AI at work, but they face challenges transforming this interest into action. Top challenges include a lack of required infrastructure, leadership support, and demonstrating tangible ROI. 🎨 Efficiency now, creativity next: While 80% of top AI marketing use cases today focus on productivity, 60% of future use cases being planned center on supercharging creative output. Get the full download here:  https://goo.gle/4cSppVO #ThinkWithGoogle #ArtificialIntelligence #Marketing #DigitalMarketing

33

2 Comments

✨ As promised, all the content from our fantastic Kantar Ignite event is now live! 👀 You can watch our great speaker and panel sessions like this one Mark Ritson shared, or if you prefer a snappy summary of the insights from the day, you can download our Insights Unlocked report. 💡It's all right here so please jump in and do get in touch if you have any questions; https://lnkd.in/eJiqcnwR Amy McCoy Helen Pearson Dom Boyd Sarah Hazlehurst #KantarIgnite #Brands #MarketingEffectiveness #Marketing #Insights

11

Our latest Asia Pulse report is out! Key findings: Macro Trends Inflation, wage stagnation, and external economic factors are influencing consumer behavior and market dynamics across Asia. Increased focus on affordability and value-for-money products due to cautious consumer spending habits. Omni-channel strategies gaining traction as consumers diversify their shopping methods   Channel Trends E-commerce: Continued growth across all regions, especially in the UAE and Indonesia, driven by affordability and convenience. Traditional Channels: Hypermarkets and supermarkets faced challenges in frequency but showed increased spend per trip in markets like Malaysia. Specialty Stores and Minimarkets: These channels emerged as strong performers, especially in rural Vietnam and Malaysia Download our report for more details

8

Exciting news for AI enthusiasts in Australia! NielsenIQ is hosting the "BASES Australia AI Event" in Sydney on July 23 and Melbourne on July 25, 2024. This event will showcase how AI and neuro marketing are revolutionizing product development and marketing strategies. Gain insights from experts on predictive AI models and smart portfolio management, and see real-world applications, such as optimizing product launches and enhancing consumer engagement. Network, learn, and explore the future of AI in marketing! Register here. https://lnkd.in/g3TjF9Vu #AIinresearch #marketresearch #predictiveAI

5

Empowering business strategy through precision: TKW Research Group and its 500+ CATI stations lead the way. Standing at the forefront of market research data collection, TKW Research Group is an emblem of precision and efficiency. With an extensive infrastructure of over 500 CATI stations spread across multiple offices, we are Australia's leading independently-owned agency in our field. Our strength lies not just in our scale, but more importantly, in our ability to deliver results with unparalleled accuracy and the highest standard of quality. We leverage our vast resources and expertise to manage and execute large-scale projects with efficiency that's second to none. But don't just take our word for it. Experience our commitment to excellence first-hand. How can robust data collection improve your business strategy? #MarketResearch #DataCollection #TKWResearchGroup #BusinessStrategy

8

1 Comment

Consumer confidence is creeping up, exceeding 2023 levels, thanks to a robust economic performance in the first half of 2024.    How do these factors influence consumers’ spending patterns?   Dive deeper into Kantar's latest 𝗙𝗠𝗖𝗚 𝗠𝗼𝗻𝗶𝘁𝗼𝗿 𝗤𝟮 𝟮𝟬𝟮𝟰 report for a closer look at in-home FMCG trends and the retail landscape in Vietnam: https://lnkd.in/gdWWxWBe   #FMCGMonitor #FMCG #Vietnam #Economy #Kantar #Worldpanel

35

🔐Unlock the secrets to maximizing ROI in a fragmented media world with 's Nielsens 2024 Annual Marketing Report! Find out why 80% of APAC marketers prioritize performance marketing over brand-building initiatives and how it may impact your strategy. Message me to learn more about our solutions. #nielsen #marketingreport #performancemarketing

7

Thrilled to see that the Esomar Congress goes beyond just AI applications in market research methodologies: it’s also diving into how business communities are actively integrating AI into their organizations and processes. One standout presentation was from Minh Nguyen (Google), Mahima Surana, and Munish Bhamoriya (Accenture), focusing on AI adoption within the marketer community. The paper’s title really struck a chord with me: Fear of Missing Out, Fear of Getting In. I think his phrase perfectly captures the dilemma many professionals and organizations face today in front of AI. At Strive Insight, we've also been closely analysing AI adoption across various industries, examining diverse use cases and verticals in depth. While we all know that AI adoption is inevitable, it’s crucial for those in the AI space to deeply understand the adoption patterns and unique needs of different end users at every stage of their journey. #esomarcongress #marketresearch #ai

20

More insights on how to increase footfall and conversion amongst AsPac shoppers. Recent m1nd-set research findings underline the importance and potential impact of well targeted pre-travel marketing about the Duty Free shopping experience and offer. If media campaigns and marketing messaging are designed to reach Asia Pacific shoppers while they are in the stage of planning their trip, they will inevitably have a positive influence on their decision to purchase, and more so than among shoppers from other regions. To attract more shoppers from the region into the shops, marketing campaigns need to highlight that Duty Free shopping gives them an opportunity to purchase products that are new or different to those found downtown or online. Asia Pacific shoppers have a greater tendency to purchase products they had never purchased before when shopping in duty free. The m1nd-set research reveals that the main appeal factor among Asia Pacific travellers, impacting their decision to enter the duty free shops is the value aspect. The convenience of duty free shopping and the fact that it gives something to do while killing time waiting for a flight are other key attractions cited by Asia Pacific travellers. The research also highlights the importance of sales staff as effective touch points to increase conversion and spend among Asia Pacific shoppers as staff engagement levels in the region are significantly higher than the global average. The impact of the interaction in the region also outperforms the global average, m1nd-set reports.

14