realestate.com.au Media

Our new research has revealed valuable insights into the minds of buyers and renters when they’re in the midst of moving. The Movers Research, conducted by Starburst Insights, is an independent market research study of more than 1,600 Australians commissioned to understand the motives of Australian movers. 𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 🏡 Two in three movers reviewed their lifestyle, started fresh routines, or experienced something new when relocating. 🚗 One in five people said they either started a new hobby, got a new credit card, or bought a new car. 🔨 One in two owners took the opportunity to renovate, with realestate.com.au used by almost one in three for styling and inspiration. 🖥️ Two thirds started their research online before moving in. 💰 Two in three said the move prompted them to take stock of their finances. REA Group National Sales Director (Media), Rob Hudson, said: "The Movers Research underscores the dynamic nature of the moving market in Australia. The findings provide valuable insight into the attitudes of movers and can help our customers effectively tailor their advertising strategies based on different stages of the moving journey." Read more: https://lnkd.in/gKeYs4_2 To learn more about how The Movers Research can unlock advertising opportunities on realestate.com.au, please reach out to your Account Partner.

We're excited to announce we've developed an Australian first property audience collaboration product for REA media customers in partnership with data collaboration platform, LiveRamp. The partnership comes as we look to build on our capabilities and develop further solutions that help our customers advertise with greater confidence. The LiveRamp Clean Room, powered by Habu, will create a secure and controlled data collaboration environment with approved partners, allowing REA to deliver unparalleled insights to advertisers while ensuring privacy best practices. Available to media customers in early 2025, the technology will enable advertisers to match first party data against Australia’s largest and most engaged audience of property seekers on realestate.com.au, optimising campaign value and unlocking deeper personalisation. REA Group National Sales Director (Media), Rob Hudson, said the data clean room is a critical piece of the puzzle as we continue to provide increased value to our customers, while also responding appropriately to the changing needs of consumers. Read more on the announcement here: https://lnkd.in/gqwDBX_S To learn more about the LiveRamp Clean Room solution, get in touch with your Account Partner.

Ready25 is set to host a stellar lineup - and the first speakers to grace the stage have just been revealed! We are excited to welcome Australian sporting legends Cathy Freeman and Saya Sakakibara, best-selling author Rohit Bhargava, Ready24 fan favourite Dom Price, and the inspiring Nedd Brockmann, who recently raised over $3.5 million for homelessness causes. Ready25 Sponsorship packages are available now. Reach out to advantage@realestate.com.au for more information.

The winners of the 2024 REA Excellence Awards have been announced! 🌟 Last night, our industry's top performers gathered in Melbourne to celebrate all the incredible work of our customers across all aspects of the property journey. This year was our biggest and best yet, with more award categories and a record number of submissions. The REA Excellence Awards shine a spotlight on the nation's best, revealing the Top Commercial Agents, Top Residential Agents, and Top Campaigns from across the country. We also announced the winners of our submission-based categories, including Residential Agency of the Year, Most Influential Woman in Property, and the inaugural Excellence in Sustainability award. A huge congratulations to all our winners and finalists! View the winners at https://bit.ly/3NvFhkK and check out who made the list for top ranked agents at https://bit.ly/3JMCnYP

Our purpose is to change the way the world experiences property, and a key part of that is supporting organisations in their work to end homelessness - because everyone deserves a safe place to sleep. We are so pleased to announce our $122,000 pledge to Nedd Brockmann's Uncomfortable Challenge. Nedd has taken social media by storm, pushing himself to the physical limit to raise awareness and funds for We Are Mobilise, a charity focused on helping Australians who experience homelessness. This donation, the largest single contribution to the campaign to date, represents the 122,000 people facing homelessness across Australia. Ending homelessness is possible, and together we can make a difference. If you'd also like to show your support to Nedd and We are Mobilise: https://lnkd.in/gswx-uBX

💥 After breaking our audience record in July, we hit a new milestone in August with 12.1 million Australians visiting realestate.com.au 💥

The wait is over and the results are in 🏆 The finalists for the 2024 Excellence Awards have officially been announced! We received a record number of entries this year, and the calibre was truly outstanding. Congratulations to all who entered, and especially to our finalists! Who will take out the title? Find out in November. See all the finalists here: https://bit.ly/47Aj0g0

💥 We had an incredible month in July, setting a new audience record with 11.58 million Australians visiting realestate.com.au! 💥 This record engagement indicates we remain Australia's most trusted brand for buying, selling, and renting, giving you more chances for your brand to be seen. Contact your realestate.com.au account representative today to learn more.

Get Ready. The most epic property industry event is returning in 2025. Stay tuned for more details: https://lnkd.in/gUehJ3AR #experienceready

On any given night, more than 120,000 people in Australia experience homelessness. Today marks the beginning of Homelessness Week 2024, a time where homelessness services and community groups come together to raise awareness of the impact of homelessness, and the solutions needed to end it. Everyone deserves a safe place to sleep, every night. Our mission at REA Group is to change the way the world experiences property, and we know this must include those at risk of, or currently experiencing, homelessness. This year’s theme is “Homelessness Action Now”, and we appreciate our community partners - Launch Housing, Orange Sky Australia and The Big Issue Australia - who work tirelessly to raise awareness, and support those who are experiencing homelessness in Australia. The homelessness crisis can feel daunting, but there are simple steps we can all take to make a difference in our communities. In the spirit of taking action, our Chief Customer Officer, Kul Singh, and General Manager Customer Excellence, Amy Read, are taking part in The Big Sell on Thursday, hitting the streets of Melbourne to sell The Big Issue. If you are looking to get involved, here are some ways to support our incredible community partners: Learn about Launch Housing’s Roughin' It Challenge: https://lnkd.in/gEbR7xs Take part in Orange Sky’s The Sudsy Challenge: https://lnkd.in/gnuERhKm Donate to the REAdy to Sell team and support The Big Issue: https://lnkd.in/g2hgkE6N