Zenos

Mompreneur Conference – Because we know the struggle and the Joy! I’m a mom of two little girls (a three-year-old and a baby) and I’ve been an entrepreneur for six years. Does that count as another baby? 🧐 Because some days, it definitely feels like it! Being a mom and an entrepreneur is a unique challenge. There’s no annual leave, no maternity break, no sick days. The level of multitasking is next-level. Every day is about balance: managing work, family, and everything in between. ⚖️ But despite the chaos, the late nights, and the never-ending to-do lists, we wouldn’t have it any other way. Because along with the challenges come incredible rewards: flexible working hours, being there for our kids when they need us and building something meaningful on our own terms. If this sounds familiar, join us on February 21 for Mompreneur Conference, an opportunity to connect, learn from three phenomenal women, and share the moments that make this journey both exhausting and extraordinary. 🔗 Register now via the link: https://lnkd.in/dyUAHTW8 This event is organized under the WISE - Women's Institute for Skills and Entrepreneurship, which I co-founded with my friend Ena Fejzagic Livancic.

My to-do list is out here looking like a full season of a Netflix show, and I’m just trying to survive the pilot episode. Happy Monday!😏

On January 27, 2025 the first kick-off meeting of the Women Empowered in Construction (WEC) project, took place. The online gathering marked an exciting beginning for this innovative initiative aimed at empowering women in the construction industry across Western Balkans and European Union. As part of the WEC project, our team is proud to take on a key dissemination role. During the meeting, we presented the dissemination strategy, which will ensure that the project’s results and impact reach a wide audience. We also introduced the WEC branding and logo, which will soon be presented! The meeting brought together an impressive consortium of partners: ·       Future Cast  ·       Outside Media & Knowledge ·       Spin ·       VILNIUS TECH - Vilnius Gediminas Technical University  ·       Pannonia Consulting d.o.o.  ·       Engineer Marko Radević Secondary School of Civil Engineering and Geodesy  ·       CRCA / ECPAT ALBANIA The WEC project comes at a crucial time, as the construction industry faces significant labor shortages across EU Member States - nearly triple the level observed a decade ago. Through innovative VET programs and a comprehensive approach to gender equality, we aim to address these challenges while creating new opportunities for women in construction. We're confident that this collaboration will bring impactful results and contribute to meaningful change in the construction sector. We look forward to sharing more updates as we progress on this important journey. Mary Whitney, Nedim Mičijević, Sanja Ivandić,Ivana Riđanec, Lina Pečiūrė and Puriene Vilma, Ema Mustajbašić, Ph.D. #WECProject #WomenInConstruction #Empowerment #DiversityInConstruction #ErasmusPlus #CollaborationJanuary 27, 2025

In the world of business, having a network of supportive women can be a game-changer. These women arethe ones who understand the unique challenges we face and provide the motivation to keep going. These connections offer not just guidance and advice but can also be a source of motivation and empowerment. When we lift each other up, we not only achieve more but also create a positive ripple effect in the industry.

Instagram, can we chill with the updates? 🙃 Just when we finally get used to something... boom, another change! What update annoys you the most? 🫠

Did you know women influence 85% of global purchasing decisions? Yet many brands still struggle to connect with this powerful demographic. Here are 3 female-centric branding trends according to Entrepreneur Magazine: 1.    Inclusive marketing campaigns: Relatable imagery and thoughtful messaging resonates with audience. To connect meaningfully, your brand must go beyond surface-level diversity and truly understand the values and challenges of your female consumers. 2.    Sustainable brand initiatives: Modern consumers, particularly women, value sustainability. Women are leading the charge in conscious consumerism, conducting research before purchasing and seeking brands that minimise environmental impact. 3.    User-generated content: Women trust recommendations from their peers far more than traditional ads. User-generated content (UGC) has become a powerful tool, enabling consumers to become brand ambassadors. Women are redefining the rules of branding, and businesses must adapt or risk falling behind. Prioritising inclusivity, sustainability, and authenticity is essential for future success.

How is that even possible today? 😭

Paula Scher is an icon in the design world. She has shaped the visual identities of some of the world’s most recognisable brands, from Citibank to Tiffany & Co. In a world where women in leadership roles still face challenges, she proves that with passion, perseverance, and a clear vision, it’s possible to lead, create, and inspire on a global stage. What sets Paula apart is her strategic mind. Her designs solve problems and tell stories that stay with people.She once described design as “making order out of chaos”,  and that’s precisely what she does. She believes design should be accessible, engaging, and, above all, memorable. Her ability to distill complex ideas into simple, effective visuals is unmatched. Paula Scher inspires us to think bigger and bolder, reminding us that breaking barriers is an art in itself.

Meet Esma Jasarevic 🥝, UI/UX designer and a young mother who turned her dream into reality! After 10 years in Sweden, Esma and her husband boldly embraced entrepreneurship and launched kiwikiwi - a business specializing in modern websites. In our latest blog post, Esma shares how good organization helped her overcome the challenges of balancing family life with building a thriving business. From relying on savings to generating income in the first month, her story is a testament to resilience and determination. Esma's advice for aspiring entrepreneurs: "𝘋𝘢𝘳𝘦 𝘵𝘰 𝘴𝘵𝘢𝘳𝘵! 𝘉𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧, 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘰𝘵𝘩𝘦𝘳𝘴, 𝘢𝘯𝘥 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘦𝘷𝘦𝘳𝘺 𝘴𝘮𝘢𝘭𝘭 𝘸𝘪𝘯." 𝐑𝐞𝐚𝐝 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 to find out how Esma combined motherhood with career: https://lnkd.in/dqNa_XyK

Can you relate? 😏