Accelerate Studio

Balancing short-term wins with long-term vision. Planning your roadmap can feel like a tug-of-war 🎢 On one side, stakeholders are pushing for quick fixes ("just ship it!"). On the other, there's pressure to build something totally groundbreaking ("we need something disruptive!"). 📌 Using the COCD-Box method can help you categorize ideas based on feasibility vs. originality: 🟦 Blue ideas → Quick wins. Feasible, low-risk improvements you can ship fast. 🟨 Yellow ideas → Big but not yet feasible. These need time but have potential. 🟥 Red ideas → The ones to chase! High impact & truly innovative. What color dominates your roadmap?

What do AirBnB, rubber tires and A/B testing have in common? They’re all results of a curious attitude. What if we rented out air mattresses during this conference? What if we inflated a tube of sheet rubber? Would it roll better? What if we changed the main CTA on our home page? Would people understand our offering better? Curiosity is all about challenging assumptions and exploring the unknown. Some of the biggest breakthroughs in business and tech happened because someone asked: “What if…?” Agree?

We recently talked to Elke D. from Contractify, and here’s what she said: 💬 "I want designers to be honest with me. If what I have envisioned is not the best way forward, I want them to tell me. Because they’re the experts, not me. That’s why I like working with Accelerate Studio." Hearing this from a client? We love it. Being honest (sometimes brutally honest) is just the way we work. And apparently, it sets us apart. We’re not here just to nod and agree. We’re here to challenge, refine, and push for the best outcome. Of course, collaboration is key, and the final call is always yours. But if we see a better way? You’ll hear about it. Open to a real discussion? You know where to find us 😉

POV: That internal name you used as a placeholder... is now the official feature name. Technical names might describe what something does, but they rarely sound sexy. A great product name isn’t just descriptive. It’s memorable, intuitive, and instantly makes sense. What’s a product name you love because it just works? Drop it below! 👇

Last week we gathered the team for a day out of the office. That meant swapping the desks for the beautiful scenery of Antwerp. So what did we do? • Looked into what’s on the plate for 2025 👀 • Made painting fly like never before 🎨 • Cooked delicious pasta with our private chef Simona Marchese in charge 🍝 All in all, we had a great day where we got to know each other better in a non-working setting. Ps. Which of our splatter art pieces is your favorite? 🏆

Personalized products are repurchased 78% more than non-personalized products. Quite a lot, huh? So what exactly is personalization? You know how Netflix recommends movies, or how Spotify wraps your year of listening? Or when you’re greeted by name when you open an app? 👋 That’s personalization. And actually the surveyed consumers are so keen on personalization that 76% of them said it frustrates them when there’s no personalization. What are your thoughts on personalization? 💡 Thanks to McKinsey & Company for the research.

Did you ever click a button expecting one thing, but getting something completely different? Blame bad copy. Wireframes set the structure. Design makes it visually engaging. But without the right words, you’re lost. Good copy helps us navigate, make decisions, and feel confident in our actions. A strong headline, a clear value-based CTA, or an empathic error message does more than just filling the space. It guides the user and enhances the experience. Did you ever come across product copy that made things more complicated than they needed to be? Let’s hear it 👇