Behaven

🇳🇱 This week, Team Behaven is in Amsterdam for the 2024 EDHEC Sustainable Behaviour Hackathon! Together with the brilliant students from EDHEC Business School, we’re tackling some of the biggest challenges in sustainable behaviour for Danone, Nespresso, and Versuni.   💡 Powered by behavioural science, students are developing innovative solutions to real-world briefs, driving sustainable product adoption while fostering a better future. 🧠 The Sustainable Behaviour Hackathon is a unique opportunity to merge science, creativity, and positive impact. But it’s more than just a competition. It’s an opportunity to help brands discover how behavioural science can unlock sustainability and inspire lasting behaviour change.   ➡️ Stay tuned for updates throughout the week as we showcase the journey and outcomes of this exciting event!   #Behaviouralscience #Behavioralscience #Sustainability #Innovation #Amsterdam #Hackathon Guergana Guintcheva Vanina GAIMARD Natalia Huszcza Julia Terlet Mira Toumi Fred Dorsimont Trix van der Vleuten Alice Lemesle Luus van Mierlo Malva Groothuis - Verbeek Julija Chlopenova Reineke van Riemsdijk

👏 Happy to introduce Mariana Malta Cruz as she joins us to unlock sustainable behaviour in the second-hand clothing space! 🇵🇹 As a master’s student in Applied Psychology to Business and Economics at the Portuguese Catholic University, Mariana brings fresh perspectives on the psychology of sustainable choices. 👖 Over the next three months, she’ll be our Behaviour Change Intern, exploring what drives — and sometimes hinders — second-hand purchases in Lisbon. 🤝 In partnership with Lisboa E-Nova, Mariana will collaborate closely with shop owners and customers to uncover insights that will shape actionable recommendations for local second-hand shops. 😊 Welcome aboard, Mariana! Rui Dinis Victor Vieira Carlos Contente de Sousa Carlos Barros Franck Kerckhof Marie-Catherine Michaux Julia Terlet Mira Toumi Fred Dorsimont #sustainablefashion #secondhand #fashion #behaviouralscience #behavioralscience

🧠 For the past few years, we have been collaborating with the UK Science and Innovation Network in Europe to examine climate challenges through the lens of behavioural science. 🥙 Our latest 'Behaviours for Net Zero' Roundtable focused on the food system, specifically exploring how ecolabels can encourage more sustainable food choices. We brought together a fantastic group of experts, scientists, policymakers, and NGOs, generating some truly valuable insights. ➡️ You can read a short roundup of this Roundtable in a blog post by Kate Robinson — link in comments! Foreign, Commonwealth and Development Office - Research, Science and Innovation Pierre Chandon Betty Chang John Thøgersen Veerle Poppe Charlotte Perry Cliona Howie del Río Julia Terlet Mira Toumi Fred Dorsimont #sustainability #behaviouralscience #behavioralscience #food #ecolabels

📣 A new behaviourally informed communications strategy for the University of Lorraine! 👏 We’re excited to announce the completion of our first project with Universite de Lorraine, where we developed a behaviourally informed communications strategy for their Ecological Transition mission. 👊 This strategy aims to actively engage the entire university community — students, staff and faculty — in taking concrete actions toward sustainable practices across campus. 🧠 Following an in-depth study, we designed a strategy grounded in behavioural science to help the university take its commitment to the next level by bridging the gap between intention and action. We covered key areas like responsible digital practices, sustainable mobility, and biodiversity preservation. 😊 In response to rising eco-anxiety, especially among young people, this strategy adopts a positive, action-oriented approach, building confidence in each person’s ability to contribute meaningfully to the ecological transition. 🤝 This project sets a strong foundation for driving real change within the university. A big thank you to Laure-Elise Briois, François Peiller, Florence Damour, David DINE, and Guillain Mauviel for a productive and enjoyable collaboration! ➡️ Interested in learning how behavioural science can drive sustainable change within your organisation? Get in touch with us to explore how we can help. #sustainability #behaviouralscience #behavioralscience #ecologicaltransition #ULsengage Mathieu Jahnich Julia Terlet Mira Toumi Fred Dorsimont

👏 We’re excited to share that Julia Terlet, our Co-founder and Behaviour Change Director, has been featured in the latest 'Impact Interviews' series by A Beautiful Green! 🧠 In this interview, Julia talks about how Behaven uses behavioural science to engage employees and help them adopt more sustainable practices. Together with our clients, we overcome the barriers to driving sustainable behaviour, creating actionable strategies that lead to real, lasting impact for people, the planet, and prosperity. 😊 It’s a privilege to collaborate with partners like A Beautiful Green, who supported us through our B Corp certification last year. As part of the B Corp community, we continue pushing boundaries, including our work with B Lab Benelux to develop a toolkit for employee engagement. ➡️ Check out the full interview in the link below and discover how we’re unlocking sustainable behaviour through innovation and collaboration. Cintia Procaci Elora Majean Mira Toumi Fred Dorsimont #sustainability #behaviouralscience #behavioralscience #employeeengagement

🚀 Calling All B Corps in the Netherlands! 🚀 Are you ready to tackle your sustainability challenges and influence consumer behaviour? 🇳🇱 EDHEC Business School and Behaven invite your company to participate in the 2024 Behaviour Change Hackathon, taking place 25th-29th November in Amsterdam! 🤝 Join leading companies like Danone and Nespresso, who’ve already confirmed their participation, for a week of collaboration with over 120 talented business students. Together, we’ll explore creative, actionable ways to shift consumer behaviour in support of your business and sustainability goals. Why Participate? ✨ Unlock innovative solutions to your company’s sustainability challenges. ✨ Tap into fresh ideas to drive consumer behaviour change. ✨ Receive tailored strategies from the next generation of business leaders. 🔑 Ready to inspire sustainable change? Contact us to discuss further. ♻️ Let’s work together to shape a more sustainable future! #bcorp #behaviouralscience #behavioralscience #innovation #sustainability Guergana Guintcheva Vanina GAIMARD Natalia Huszcza Trix van der Vleuten Mira Toumi Fred Dorsimont B Lab Benelux

📢 The future of domestic appliances is CIRCULAR! ♻️ A new study by Miele reveals that consumers are increasingly embracing circular economy practices for domestic appliances: 🔄 75% of consumers trust appliances made from recycled materials – a huge step forward for sustainability in everyday life.   🔧 Over 80% are open to using refurbished spare parts – saving money and resources without compromising on quality.   💡 Price, durability, and energy efficiency remain the top purchase drivers, but CIRCULARITY is emerging as an important factor for both the planet and consumers. 👨🔧 DIY repairs are in demand – with 70% valuing the option to repair their own appliances and a preference for high availability of spare parts. 👊 At Behaven, we believe in brands not just communicating sustainable options but also creating the conditions for their adoption and usage. Let’s unlock sustainable behaviour and drive real change. 🌍 Check the comments for a link to the full study!  #behaviouralscience #behavioralscience #circulareconomy Kristel Vanderlinden Katharina Krell Cécile Jacquemin Julia Terlet Mira Toumi Fred Dorsimont

The Four C's of Consumer Barriers to the Circular Economy – And How to Overcome Them 😬 While consumers are increasingly concerned about sustainability, their actions often focus on the easiest options, like recycling. However, deeper engagement in circular practices — such as repairing, renting, or adopting reusable products—remains limited. Here are the "Four C's" holding consumers back: 1️⃣ CONSCIOUSNESS: Many consumers lack knowledge about circular product models and how to participate. For example, in the electronics industry, 71% are unaware of device-sharing platforms, and many do not know where to access repair services or how to differentiate between recyclable and non-recyclable plastics. 2️⃣ CONFIDENCE: Knowledge gaps also affect consumers' confidence. Nearly half (48%) believe they lack the skills to repair clothes, and concerns around data security (42%) deter many from leasing electronic devices. 3️⃣ CONVENIENCE: Circular practices are often seen as inconvenient or time-consuming. For example, 41% think renting clothes would require more effort, and 36% cite time as a barrier to repairing devices. 4️⃣ COST: Price remains a decisive factor for many consumers. Over half (54%) still opt for low-cost fast fashion over more expensive, durable alternatives. Cost parity with mass-produced items is crucial to encourage consumers to choose locally sourced options. To bridge this engagement gap, brands should focus on improving communication and enhancing design innovation: ➡️ CLEAR COMMUNICATION: Educating consumers about a product's environmental footprint and how to access repair or rental services can significantly boost participation in circular practices. ➡️ INNOVATIVE DESIGN: Designing products that are easier to repair, share, and resell can empower consumers and make circular behaviours more accessible and appealing. By addressing these "Four C's," brands can foster a stronger connection with consumers and encourage more sustainable choices. (Source: 'Learning from consumers: How shifting demands are shaping companies’ circular economy transition. A circular economy survey. ING Global) #behaviouralscience #behavioralscience #sustainability #circulareconomy Elena Doms Alexis Eyre Ellen MacArthur Foundation Anthony Leiserowitz Franck Kerckhof Cécile Jacquemin

📣 We're thrilled to announce our collaboration with Métropole Européenne de Lille (MEL) to advance food waste sorting through the power of behavioural science! 🧠 This innovative project will focus on two key behaviours: 1. Sorting food waste properly; 2. Voluntarily disposal at designated collection points. ♻️ By exploring the barriers and motivations of Lille's residents, we'll develop creative, science-based interventions to strengthen Lille’s communication and awareness efforts. ✨ This project marks another exciting step forward for Behaven as we continue to expand our presence in France, leveraging our expertise in promoting positive waste-related behaviours. ➡️ Stay tuned for updates on this journey towards a more sustainable future! #waste #foodwaste #behaviouralscience #behavioralscience #nudge Séverine Millet Mira Toumi Isabel Doraisamy Julia Terlet

🛍️ We’re wrapping up our series on integrating sustainable lifestyles into advertising with our 8th topic: (OVER)CONSUMPTION and the pursuit of happiness. 8️⃣ Too often, advertising promotes the idea that happiness comes from consuming more — from owning the latest products to having more things. 🌱 But there’s a chance to redefine what happiness and success mean. Brands can lead the way by offering alternative visions of fulfillment that go beyond material possessions, focusing on experiences, relationships and personal growth. 💡 How can your brand inspire a new definition of happiness? 💬 Share your ideas and join the conversation! 🙋 Missed the earlier topics? Catch up with the previous posts in this series! #advertising #sustainability #consumption #marketing #behaviouralscience #behavioralscience UBA Belgium Anne-Laure de Hults David LAURENT Conscious Advertising Network