Behaven

🤝 How can we encourage cooperation for collective climate action? 🌱 🇮🇪 The latest report from Environmental Protection Agency (EPA) Ireland, “Encouraging Cooperation in Climate Collective Action Problems”, explores how behavioural science can help us tackle one of the biggest challenges in climate action: aligning individual efforts with collective goals. ⚡️Our everyday choices—how we travel, eat, and use energy—affect not only the climate but also everyone else's ability to enjoy a liveable world. Yet, a mismatch between personal and collective interests often stalls progress. 👉 For example: If others reduce their emissions, it's tempting to "free-ride" and not make changes ourselves. Conversely, if others don’t act, it feels futile to act alone. 🧠 This is the climate collective action problem. 👍 The good news? Most people are “conditional cooperators”—willing to make personal sacrifices if they trust others will too. 👎 The bad news? This cooperation is fragile, varies across contexts, and isn’t universal. Key insights from the report: ✅ Cooperation thrives when people... > Understand that it benefits everyone. > Feel the "ask" is fair. > See leaders setting an example. > Observe consequences for those who don’t act. 🔄 ...But there are unique challenges: > Climate action spans local, national, and global levels. > People often feel uncertain about which actions matter. > The greatest consequences will affect future generations. > We are naturally biased towards maintaining the status quo. ➡️ This report provides a roadmap for fostering trust and cooperation to overcome these barriers. Check it out to explore actionable insights. 🔗 Full report linked in comments. 🙌 Thanks to Shane Timmons for sharing this research. #sustainability #behaviouralscience #behavioralscience #climateaction #collaboration Una Morrison 🇮🇪Louise Ward James Green David McNair Mira Toumi Julia Terlet Fred Dorsimont Mariana Malta Cruz

🧠 Last Thursday and Friday, during the Sustainable Behaviour Hackathon semi-finals and finals, EDHEC Business School students presented their recommendations for encouraging sustainable consumption choices, using some of Behaven’s tools and methods. ♻️ For Versuni (formerly Philips Domestic Appliances), they explored how behavioural science can inspire customers to choose Philips refurbished products over new ones — promoting a more sustainable approach to product consumption. 💡The student teams shared ideas spanning communications, digital, point-of-sale, and branding. They also had the opportunity to present their work to Versuni's marketing and sustainability teams, while gaining insights into the company’s sustainable product and packaging design initiatives. 👏 A big THANK YOU to Versuni for this fantastic collaboration, enabling students to apply behavioural science in crafting impactful marketing strategies and empowering consumers to make informed, conscious choices throughout their shopping journey. #hackathon #sustainability #behaviouralscience #behavioralscience #marketing Malva Groothuis - Verbeek Louise Widmark Julija Chlopenova Guergana Guintcheva Vanina GAIMARD Natalia Huszcza Julia Terlet Mira Toumi Fred Dorsimont

💡 The hackathon is in full swing, with students presenting their pitches to the client teams this afternoon. For NESPRESSO, they have been working on addressing two key challenges, specifically applying behavioural science to improve waste-sorting practices: 1️⃣ How can we encourage Dutch customers to compost their paper-based coffee capsules at home? 2️⃣ How can we encourage Dutch customers to recycle their aluminium coffee capsules? 🧠 Students are applying behavioural insights and creative approaches to influence sustainable actions in everyday life. 👏 A big thank you to Nespresso for their dedication to innovation and sustainability! #hackathon #sustainability #behaviouralscience #behavioralscience Reineke van Riemsdijk Mira Toumi Vanina GAIMARD Guergana Guintcheva Natalia Huszcza Fred Dorsimont Julia Terlet

🇳🇱 This week, Team Behaven is in Amsterdam for the 2024 EDHEC Sustainable Behaviour Hackathon! Together with the brilliant students from EDHEC Business School, we’re tackling some of the biggest challenges in sustainable behaviour for Danone, Nespresso, and Versuni.   💡 Powered by behavioural science, students are developing innovative solutions to real-world briefs, driving sustainable product adoption while fostering a better future. 🧠 The Sustainable Behaviour Hackathon is a unique opportunity to merge science, creativity, and positive impact. But it’s more than just a competition. It’s an opportunity to help brands discover how behavioural science can unlock sustainability and inspire lasting behaviour change.   ➡️ Stay tuned for updates throughout the week as we showcase the journey and outcomes of this exciting event!   #Behaviouralscience #Behavioralscience #Sustainability #Innovation #Amsterdam #Hackathon Guergana Guintcheva Vanina GAIMARD Natalia Huszcza Julia Terlet Mira Toumi Fred Dorsimont Trix van der Vleuten Alice Lemesle Luus van Mierlo Malva Groothuis - Verbeek Julija Chlopenova Reineke van Riemsdijk

👏 Happy to introduce Mariana Malta Cruz as she joins us to unlock sustainable behaviour in the second-hand clothing space! 🇵🇹 As a master’s student in Applied Psychology to Business and Economics at the Portuguese Catholic University, Mariana brings fresh perspectives on the psychology of sustainable choices. 👖 Over the next three months, she’ll be our Behaviour Change Intern, exploring what drives — and sometimes hinders — second-hand purchases in Lisbon. 🤝 In partnership with Lisboa E-Nova, Mariana will collaborate closely with shop owners and customers to uncover insights that will shape actionable recommendations for local second-hand shops. 😊 Welcome aboard, Mariana! Rui Dinis Victor Vieira Carlos Contente de Sousa Carlos Barros Franck Kerckhof Marie-Catherine Michaux Julia Terlet Mira Toumi Fred Dorsimont #sustainablefashion #secondhand #fashion #behaviouralscience #behavioralscience

🧠 For the past few years, we have been collaborating with the UK Science and Innovation Network in Europe to examine climate challenges through the lens of behavioural science. 🥙 Our latest 'Behaviours for Net Zero' Roundtable focused on the food system, specifically exploring how ecolabels can encourage more sustainable food choices. We brought together a fantastic group of experts, scientists, policymakers, and NGOs, generating some truly valuable insights. ➡️ You can read a short roundup of this Roundtable in a blog post by Kate Robinson — link in comments! Foreign, Commonwealth and Development Office - Research, Science and Innovation Pierre Chandon Betty Chang John Thøgersen Veerle Poppe Charlotte Perry Cliona Howie del Río Julia Terlet Mira Toumi Fred Dorsimont #sustainability #behaviouralscience #behavioralscience #food #ecolabels

📣 A new behaviourally informed communications strategy for the University of Lorraine! 👏 We’re excited to announce the completion of our first project with Universite de Lorraine, where we developed a behaviourally informed communications strategy for their Ecological Transition mission. 👊 This strategy aims to actively engage the entire university community — students, staff and faculty — in taking concrete actions toward sustainable practices across campus. 🧠 Following an in-depth study, we designed a strategy grounded in behavioural science to help the university take its commitment to the next level by bridging the gap between intention and action. We covered key areas like responsible digital practices, sustainable mobility, and biodiversity preservation. 😊 In response to rising eco-anxiety, especially among young people, this strategy adopts a positive, action-oriented approach, building confidence in each person’s ability to contribute meaningfully to the ecological transition. 🤝 This project sets a strong foundation for driving real change within the university. A big thank you to Laure-Elise Briois, François Peiller, Florence Damour, David DINE, and Guillain Mauviel for a productive and enjoyable collaboration! ➡️ Interested in learning how behavioural science can drive sustainable change within your organisation? Get in touch with us to explore how we can help. #sustainability #behaviouralscience #behavioralscience #ecologicaltransition #ULsengage Mathieu Jahnich Julia Terlet Mira Toumi Fred Dorsimont

👏 We’re excited to share that Julia Terlet, our Co-founder and Behaviour Change Director, has been featured in the latest 'Impact Interviews' series by A Beautiful Green! 🧠 In this interview, Julia talks about how Behaven uses behavioural science to engage employees and help them adopt more sustainable practices. Together with our clients, we overcome the barriers to driving sustainable behaviour, creating actionable strategies that lead to real, lasting impact for people, the planet, and prosperity. 😊 It’s a privilege to collaborate with partners like A Beautiful Green, who supported us through our B Corp certification last year. As part of the B Corp community, we continue pushing boundaries, including our work with B Lab Benelux to develop a toolkit for employee engagement. ➡️ Check out the full interview in the link below and discover how we’re unlocking sustainable behaviour through innovation and collaboration. Cintia Procaci Elora Majean Mira Toumi Fred Dorsimont #sustainability #behaviouralscience #behavioralscience #employeeengagement

🚀 Calling All B Corps in the Netherlands! 🚀 Are you ready to tackle your sustainability challenges and influence consumer behaviour? 🇳🇱 EDHEC Business School and Behaven invite your company to participate in the 2024 Behaviour Change Hackathon, taking place 25th-29th November in Amsterdam! 🤝 Join leading companies like Danone and Nespresso, who’ve already confirmed their participation, for a week of collaboration with over 120 talented business students. Together, we’ll explore creative, actionable ways to shift consumer behaviour in support of your business and sustainability goals. Why Participate? ✨ Unlock innovative solutions to your company’s sustainability challenges. ✨ Tap into fresh ideas to drive consumer behaviour change. ✨ Receive tailored strategies from the next generation of business leaders. 🔑 Ready to inspire sustainable change? Contact us to discuss further. ♻️ Let’s work together to shape a more sustainable future! #bcorp #behaviouralscience #behavioralscience #innovation #sustainability Guergana Guintcheva Vanina GAIMARD Natalia Huszcza Trix van der Vleuten Mira Toumi Fred Dorsimont B Lab Benelux

📢 The future of domestic appliances is CIRCULAR! ♻️ A new study by Miele reveals that consumers are increasingly embracing circular economy practices for domestic appliances: 🔄 75% of consumers trust appliances made from recycled materials – a huge step forward for sustainability in everyday life.   🔧 Over 80% are open to using refurbished spare parts – saving money and resources without compromising on quality.   💡 Price, durability, and energy efficiency remain the top purchase drivers, but CIRCULARITY is emerging as an important factor for both the planet and consumers. 👨🔧 DIY repairs are in demand – with 70% valuing the option to repair their own appliances and a preference for high availability of spare parts. 👊 At Behaven, we believe in brands not just communicating sustainable options but also creating the conditions for their adoption and usage. Let’s unlock sustainable behaviour and drive real change. 🌍 Check the comments for a link to the full study!  #behaviouralscience #behavioralscience #circulareconomy Kristel Vanderlinden Katharina Krell Cécile Jacquemin Julia Terlet Mira Toumi Fred Dorsimont