boobook

After two years of evaluating and using AI in our work, we've discovered what separates high-performing insights teams from the rest. The secret isn't just in the AI technology; it's knowing exactly where human expertise makes all the difference. Like a Formula 1 car and racing, success depends on how skillfully you drive it. 🏎️💪   AI has remarkable capabilities that help automate routine tasks, inspire us with fresh thoughts, and condense vast amounts of data into clear summaries. It eliminates human bias and time-consuming data preparation, giving businesses more time to focus on what truly matters—strategic goals & customer insights. 🎯   Read more at https://lnkd.in/d375bgFR   #WisdomThatCounts #AI #Strategy #Innovation 

"Trust your gut”, they say. However, when it comes to consumer insights, gut feeling and market reality usually don't align. 🫣   When rum sales declined in Switzerland, Pernod Ricard had to make some important decisions about their premium Havana Club brand. Instead of making assumptions, they turned to their most valuable asset: their shoppers. Together, we combined internal data with shopper views that brought eye-opening insights that challenged internal perspectives.💡   This case proved how even the most experienced teams benefit from challenging their assumptions with solid shopper insights. As Giordano Diamanti, Head of Revenue Growth Management at Pernod Ricard Swiss, puts it: "No matter how well we know our brands, we still need to challenge our assumptions from time to time by listening to consumers."    Read the case study at https://lnkd.in/dzuBb82S #WisdomThatCounts #ConsumerInsights #BrandEquity #PricingStrategy #DataDrivenDecisions #Conjoint #Valuebasedpricing

What do you get when you combine 19,182 emails, 9,153 km of sustainable journeys, and 2,133 miles for charity? Another data-rich year at boobook! 😄 We're chuffed to bits to share our team's 2024 journey, animated by Cassandra Beyne! 🎬 From our 60 studies and 22,000 respondents' interviews to crafting homemade beer and turning exercise into impact, each frame captures the achievements and charming quirks that make our team one of a kind. 💫   Your data also has a story waiting to be told and visualised. And our team is here to help you unlock those stories and help you make an impact. 🎯 Ready for your 2025 data journey? 🙌 #WisdomThatCounts #YearInReview #Boobook2024Wrapped #TeamCulture #DataStorytelling

Another revolution around the sun has been completed! 💫   While Earth was busy with its cosmic journey, we've gathered, counted and analysed countless data points, helping our clients reshape their market position and pricing strategy. As we launch into 2025, we're armed with sharper tools and deeper expertise to turn your data into market-leading decisions. ⚡️   Ready to turn your data into a competitive advantage? Contact us and make it a year to remember. 💪   #Data #CustomerInsights #WisdomThatCounts #2025HereWeGo

What pricing challenges is your business facing? 🤔 In our latest article on value-based pricing, we discuss why understanding your brand's value is the cornerstone of effective pricing. While many companies struggle with rising costs and intense market pressures, success lies beyond the one-size-fits-all approach. Here's our proven 5-step roadmap to pricing success: 🎯 Start with crystal-clear company goals 🙃 Align price with brand value and customer perception 📊 Let data be your north star 🤝 Build win-win partnerships 🧐 Blend market research with internal expertise The outcome? A pricing strategy that maximises your potential AND builds lasting brand equity. 💪 Ready to transform your pricing approach? Read more at https://lnkd.in/d3RiU4AU #PricingStrategy #ValueBasedPricing #WisdomThatCounts

The marketing event of the year is just around the corner! 💫   BAM Marketing Congress 2025 is taking place on December 5th & 6th at BRUSSELS GATE, and we're excited to dive into the latest trends, share stories, and connect with fellow marketing enthusiasts. 🙌   Get your tickets at https://lnkd.in/ectWwaCQ   BAM - Belgian Association of Marketing #BAMMarketingCongress #MarketingCommunity #WisdomThatCounts

Ever wondered why we sometimes make irrational purchasing decisions? 🤔 In the final article of our 5-part series on psychological pricing, we're diving deep into cognitive biases and the fascinating world of decoy techniques! 🎯 🏷️ Here's a brilliant example from The Economist. When they offered web-only access for $59 or print and web for $125, most people chose the cheaper option. But when they added a print-only option at $125, suddenly, the print and web combo looked like a bargain—and sales shifted dramatically! This is the power of the decoy effect. ⚡️ Learn more about how timing your price reveal, strategically placing 'decoy' options, and understanding the psychology of add-ons can significantly impact consumer behaviour. 👉 Read the full article at https://lnkd.in/ec2Q73kp #PricingStrategy #Marketing #ConsumerBehaviour #WisdomThatCounts #PricingPsychology

How did TUI boost their Net Promoter Score from 40 to 52? 📈    By turning customer experience data into actionable insights! 🎯 Working with boobook, TUI developed a predictive tool that shows exactly how improvements in one area impact overall customer satisfaction. 🤗   The result? Data-driven decisions that put customers first and drive real business growth. 🚀 Thank you, Kira Drabner & Terezia Schwarz, for the chat!   Read the complete case study at https://lnkd.in/dQCGQaxF   #CustomerExperience #WisdomThatCounts #CustomerSatisfaction

Why do "Only 5 left!" promotional messages usually make us reach for our wallets? 🤔   Our 4th article of the psychological pricing series discusses how prospect theory and loss aversion shape and impact consumer behaviour. 🛍️   Learn three proven pricing strategies that tap into psychology: ✅ Strategic price arrangement ✅ Smart discount timing ✅ Steadily decreasing discounts   Read the full article at https://lnkd.in/d6gQe3_W   Stay tuned for the fifth and last article in the series, in which we'll talk about cognitive biases & decoy techniques.    #WisdomThatCounts #PsychologicalPricing #ProspectTheory

Meet Listia R., our new Insights Executive! 🥳   With a PhD on consumer attitudes towards plant-based foods and a background in biotechnology, Listia brings a unique scientific perspective to understanding consumer behaviour. 🤓   Her insights on plant-based foods and social media's influence on consumer choices add fresh expertise to our team. 💫 Check out our interview with Listia at https://lnkd.in/dP_dKC6A   #ConsumerInsights #PlantBasedFood #Innovation #NewTeamMember #WisdomThatCounts