boobook

Can measuring everything lead to understanding nothing? 🤔   In an era of endless metrics and real-time analytics, brands are drowning in data yet missing crucial consumer insights. Bud Light and Tesla show how traditional metrics can completely misinterpret changes in consumer sentiment. 😳   At boobook, we've found that successful brand measurement isn't about tracking everything—it's about understanding the right things. Data without context is just numbers.💡   Read more at https://lnkd.in/dD2TxJet   Want to know if you're measuring what matters for your brand? Let's talk about how deep consumer understanding can protect and boost your brand value.   #BrandEquity #ConsumerInsights #WisdomThatCounts

Wondering about market segmentation? 🤔 Last week, our Insights Director Eva Vandenberge hosted an engaging session at the UBA Brand Building College, sharing her expertise and insights based on the boobook's client cases. 🚀   Eva connected with about 40 marketing professionals in an interactive session, sparking rich discussions around challenges that many organisations face: • Tackling B2B segmentation across diverse markets • Balancing broad segments versus niche targeting • Translating segmentation insights into actionable strategies • Building organisational alignment and stakeholder buy-in   Thank you, Anne-Laure de Hults and UBA Belgium, for organising these valuable knowledge-sharing sessions and inviting us to be a part of the course. The engagement and candid feedback from all attendees initiated meaningful conversations! 💡   Is your organisation struggling with segmentation challenges? Connect with us, and we'll help you transform your segmentation strategy into a powerful business driver.    #UBA #CustomerSegmentation #WisdomThatCounts

Curious about how we turn exercise into impact at boobook?💫Our latest video reveals some of our recent achievements and charming quirks that make our team one of a kind: From 60 studies, 22,000 interviews, 9,153 km of sustainable journeys, 3432 km for charity to crafting homemade beer and much more.😄   If your data is waiting for its story to be told the right way, we at boobook are here to help you unlock those stories and realise real impact. 🎯 #WisdomThatCounts #DataStorytelling #TeamCulture

We're excited to welcome Timothy Robeers, PhD (SocScD) as our new Senior Insights and Marcom Consultant, who brings additional perspectives on strategic insights and qualitative methods to boobook. With a background that draws from academia and corporate, his expertise merges the fields of strategic communication, sustainability and qualitative methods across a variety of sectors.   What keeps him motivated? "It's never enough to take things at face value. Our industry is really about people, and accurate insights come from truly understanding them, their context, and their needs".   Fun fact: When he's not analysing data or presenting insights, you might find him hiking Scottish trails or restoring classic cars! 🏔️ 🏎️   Welcome to the boobook family, Timothy! 🤗 Read the full interview at https://lnkd.in/dQkm7Epq   #NewTeamMember #WisdomThatCounts #StrategicInsights 

While digital tools power our daily work, the magic happens in face-to-face conversations. Industry events are perfect opportunities to energise our research minds as we connect with peers, get fresh perspectives, and reveal hidden intricacies in market dynamics. 🚀 Here's where you can find us in 2025, ready to engage, learn, and share insights with fellow professionals: 👉 On February 21, Eva Vandenberge will join discussions at the Brutally Honest - Customer Centricity Event by Onestone in Brussels 👉 On March 11, Milena Casey will attend the Market Research Society (MRS) Annual Conference in London 👉 March 18 to 19, you'll find Timothy Robeers, PhD (SocScD) and Eva Vandenberge at the #MIE'25 - Revolutionising Data & Insights in Amersfoort 👉 The month concludes with Eva Vandenberge and Nicole Huyghe joining #UBA Trends Day in Brussels (March 20). 👉 As we move into autumn, Eva Vandenberge will join industry leaders at the ESOMAR Congress 'Reimagine' in Prague (September 28 - October 1). If you are also joining one of the above events, feel free to reach out to our team to grab a coffee and have a chat about trends in our industry!    #WisdomThatCounts #BoobookOnTheRoad #CustomerExperience #InsightsIndustry #Events2025

This Tuesday, our Belgian team members Nicole Huyghe and Eva Vandenberge crossed the Channel to spend a day with our UK colleagues Milena Casey, Helen Dickinson and Dan Luca at our London office. 🇬🇧   While virtual meetings keep us connected daily, there's something special about in-person collaboration. The day was filled with meaningful conversations, strategic planning, and strengthening the bonds that make our cross-border team unique. Nothing beats face-to-face connections! 🤗   After productive discussions about our future endeavours, we wrapped up the day in true London style - enjoying a delicious dinner and exploring the city's vibrant streets on foot. ☺️   #TeamBoobook #InternationalTeam #WorkCulture #WisdomThatCounts #People

Our Insights Director, Eva Vandenberge, will be sharing her expertise at the UBA Brand Building Knowledge course on February 20th. In this must-attend session titled "Understanding the Target Group: From Data to Inspiration", Eva will share the following: 🎯 The strategic value of consumer segmentation 📊 Various approaches to segment your audience effectively 💡 Practical tips for activating segments and targeting strategies As always, we're thrilled to share our expertise with the next generation of marketers! 🌟 A special thanks to UBA Belgium for including boobook in their #Brand Building program. We're honoured to contribute to the development of future marketing talents! 💪 Find more information about the course at https://lnkd.in/eTu7am-5 #ConsumerInsights #BrandBuilding #UBA #Segmentation #MarketingStrategy #WisdomThatCounts

After two years of evaluating and using AI in our work, we've discovered what separates high-performing insights teams from the rest. The secret isn't just in the AI technology; it's knowing exactly where human expertise makes all the difference. Like a Formula 1 car and racing, success depends on how skillfully you drive it. 🏎️💪   AI has remarkable capabilities that help automate routine tasks, inspire us with fresh thoughts, and condense vast amounts of data into clear summaries. It eliminates human bias and time-consuming data preparation, giving businesses more time to focus on what truly matters—strategic goals & customer insights. 🎯   Read more at https://lnkd.in/d375bgFR   #WisdomThatCounts #AI #Strategy #Innovation 

"Trust your gut”, they say. However, when it comes to consumer insights, gut feeling and market reality usually don't align. 🫣   When rum sales declined in Switzerland, Pernod Ricard had to make some important decisions about their premium Havana Club brand. Instead of making assumptions, they turned to their most valuable asset: their shoppers. Together, we combined internal data with shopper views that brought eye-opening insights that challenged internal perspectives.💡   This case proved how even the most experienced teams benefit from challenging their assumptions with solid shopper insights. As Giordano Diamanti, Head of Revenue Growth Management at Pernod Ricard Swiss, puts it: "No matter how well we know our brands, we still need to challenge our assumptions from time to time by listening to consumers."    Read the case study at https://lnkd.in/dzuBb82S #WisdomThatCounts #ConsumerInsights #BrandEquity #PricingStrategy #DataDrivenDecisions #Conjoint #Valuebasedpricing

What do you get when you combine 19,182 emails, 9,153 km of sustainable journeys, and 2,133 miles for charity? Another data-rich year at boobook! 😄 We're chuffed to bits to share our team's 2024 journey, animated by Cassandra Beyne! 🎬 From our 60 studies and 22,000 respondents' interviews to crafting homemade beer and turning exercise into impact, each frame captures the achievements and charming quirks that make our team one of a kind. 💫   Your data also has a story waiting to be told and visualised. And our team is here to help you unlock those stories and help you make an impact. 🎯 Ready for your 2025 data journey? 🙌 #WisdomThatCounts #YearInReview #Boobook2024Wrapped #TeamCulture #DataStorytelling