European Marketing Confederation (EMC)

🎤 In an exclusive interview, Dr. Ralf Strauss Unveils EMC's Vision and Initiatives for 2025! In this interview, Dr. Ralf Strauss, Chairman of the European Marketing Confederation (EMC), takes us on a captivating journey through his personal motivation to join EMC, the organization's vision and initiatives, and its key milestones. Discover the exciting partnerships shaping the future of marketing, the pivotal activities driving change, and what lies ahead for EMC in 2025. Ralf, you’ve been involved with the EMC for many years. What originally motivated you to join the organization? My personal journey with EMC began after over a decade of serving as President of the German Marketing Association (DMV/BVMC)… Ralf Strauss answers this one and more questions in this interesting interview. 🔗 Read the complete interview here: https://lnkd.in/e3VEi5ax  #MarketingLeadership #EMC #EuropeanMarketingAgenda #MarketingAssociation #SeniorMarketingProfessional

🌍 European Marketing Agenda 2025 release: Key Insights of The Future of European Marketing 🎉 The European Marketing Agenda 2025 is here! Uncovering the priorities and challenges that will define the industry in the years ahead. With insights gathered from 1,698 responses from CMOs, Heads of Marketing, VPs of Marketing, and Online Marketing leaders engaging with 100,000+ marketing professionals across Europe, here are the key insights and highlights: 💡 Strategic Shifts AI has taken center stage, surpassing traditional focal points like brand management and digitalization of marketing and sales. 📈 Operational Focus AI acts as a "turbo booster" for data-driven customer engagement, revitalizing CRM and transforming it into comprehensive Customer Experience Management (CX). 🚧 Challenges Ahead From consolidating and ensuring quality customer data for a 360-degree customer view to understanding AI's transformative impact on strategic business decisions. In addition,  insufficient know-how to effectively navigate and implement the extensive array of AI applications and the gap in “fundamental principles” are major challenges that marketers must address above all aggregated data platforms. Returning to the basics—refining customer journey mapping and enhancing real-time interaction strategies—will be crucial. 🤖 AI Trends AI is becoming indispensable in areas such as strategy, ideation, and production like Digital Asset Management (DAM). However, it raises concerns about data protection, security, and ethics. Analysts predict AI could boost labor productivity by up to 35%. 🏗️ Organizational Evolution Organizations are embracing cross-functional team structures and self-organization to adapt and face challenges in delivering a seamless holistic customer experience. Skill gaps remain a challenge, with few structured programs and competency frameworks in place to address them. 📊 Project Management & Digital Divide Project overload, project fragmented initiatives, and a shortage of experienced project managers hinder progress. Meanwhile, a divide across European countries persists, with some companies leading as digital innovators and others focusing on traditional strategies. Finally, a heartfelt thank you to every EMC member and participant for your time, valuable insights, and thoughtful suggestions. Your contributions have laid the groundwork for meaningful discussions and actionable outcomes of this year’s report. The collective expertise and innovation you’ve shared continue to inspire and propel the growth of this important initiative. In this AI-driven era, honesty, transparency, environmental consciousness and adaptation are essential to building a sustainable and thriving future for marketing. The summary and full European Marketing Agenda 2025 report is available here: https://lnkd.in/ehG9VqNn #MarketingInnovation #EuropeanMarketingAgenda #EMC #DigitalTransformation

Season’s Greetings from EMC ✴️ ! 🎄 This Christmas, we are reminded of the profound importance of community and strong partnerships. We extend our heartfelt wishes to every member of our marketing community and their loved ones for a joyous holiday season and a prosperous New Year 2025!

🌍🤝 Bridging Continents: EMC and AMF Join Forces to Advance the Marketing Profession 🎉 Exciting news for the global marketing community! The European Marketing Confederation (EMC) has officially partnered with the Asia Marketing Federation (AMF) to advance the marketing profession across Europe and Asia. This strategic collaboration marks a significant step toward fostering mutual exchange, sharing best practices, and strengthening professional ties between two dynamic regions. ✨ What This Partnership Brings: Uniting EMC’s 100,000 marketing professionals across 13 European countries with AMF’s network of 18 national and regional marketing associations in Asia. Focused initiatives on skills and competencies, training and certification, research, and recognizing excellence with the Marketer of the Year award. Development of tools like the European Marketing Agenda to guide marketing professionals with actionable insights on emerging challenges and trends. 📢 From the Leaders:  Jack XIN YAO, President of AMF: “ We envision this unprecedented collaboration playing a pivotal role in not only reinforcing but also expanding the horizons of global marketing standards and practices.” Ralf Strauss, EMC Chairman: “As EMC continues to grow and solidify its position as a key player in European marketing, it is essential for us to adopt a global outlook. Collaborating with Asia, where the marketing and digital landscape is rapidly evolving and setting the pace for further digitalisation, is a natural and important step.” This partnership is just the beginning, and we look forward to the shared impact we’ll create! Read more here: https://shorturl.at/oc22k #GlobalMarketing #EMC #AMF #MarketingFederation #DigitalMarketing #Sustainability

🌍 Driving Global Marketing Innovation: A Milestone Partnership Between Europe and Africa We are extremely excited to announce a groundbreaking collaboration between the European Marketing Confederation (EMC) and the African Marketing Confederation (AMC)! Together we are committed to transforming the global marketing landscape by sharing best practices, enhancing skills, and promoting education in marketing, sales, and service. This partnership unites 100,000 European marketing professionals across 12 countries with 30,000 African professionals from 16 nations, fostering a powerful exchange of knowledge and expertise. 📌 What’s on the horizon? - First collaborative project, the African Marketing Agenda 2025, an adaptation of the European Marketing Agenda, tailored to address unique regional challenges and digital marketing opportunities for the African market. - Strengthening skills, competencies, training, and certification for marketers on both continents. - Empowering marketing professionals to thrive in an increasingly digital, interconnected world. 💬 Helen McIntee, AMC President, shares: “Our member associations are excited about this international collaboration, as it will help them align with global best practices and boost their capacity for cross-border trade.” 💡 EMC Chairman Ralf Strauss adds: “Collaborating with Africa, where the marketing and digital landscape is rapidly evolving, is a natural and important step. This partnership marks just the beginning, and we are excited about the possibilities for more future cooperation.” The EMC/AMC collaboration signifies a shared commitment to elevating the marketing profession, advancing digital competencies, and fostering innovation across continents. 🔗 Learn more about this partnership on the EMC website news: https://lnkd.in/eEJ5BmFK #MarketingInnovation #GlobalCollaboration #EMC #AMC #AfricanMarketingAgenda #EuropeanMarketingAgenda

🎉 Celebrating Andreas Balazs: Honorary Membership from the European Marketing Confederation 🌟 We are delighted to announce that Andreas Balazs has been awarded Honorary Membership by the European Marketing Confederation (EMC), recognizing his exceptional contributions to the organization and the field of marketing. Andreas has played a pivotal role in shaping EMC’s strategic direction, having served as Treasurer and Vice Chair during its formative years. His leadership extended beyond EMC, as he held executive positions such as Managing Director at Valora and CEO of Avenidas AG, showcasing a career defined by innovation and excellence. From 2018 to 2024, Andreas led the Swiss Marketing Association, serving as President and previously as Head of the Search Committee. During his presidency, he demonstrated visionary leadership, especially in tackling the challenges posed by rapidly advancing technology. This honorary membership is a testament to Andrea's dedication to advancing marketing standards and fostering professional growth across the industry. His contributions continue to inspire and elevate the marketing community. Read more about Andreas' career in the following link: https://lnkd.in/e9tkzjUX 👏 Congratulations, Andreas, on this well-deserved recognition! #MarketingLeadership #EMC #ProfessionalExcellence #Innovation

🚀 Unveiling AMES 2023: A Global Benchmark in Marketing Economics The AMES Study (Analysis of Marketing's Economic Impact in Spain) stands out as the first global report to quantify marketing's economic impact by function and sector. Supported by the Asociación de Marketing de España - Asociación MKT, this groundbreaking research offers a detailed analysis of how marketing drives economic activity in Spain. 🌍 Relevance Across Europe While AMES focuses on Spain, its methodology and insights are highly applicable to other European countries. It establishes a model for understanding marketing's economic contribution, providing a framework that can be adapted across the continent to emphasize the strategic importance of marketing investments. #EMCmember #MarketingEconomics #AMES2023 #GlobalImpact #MarketingEurope

✴ European Marketing Agenda 2025: A Milestone of Engagement and Insight! EMC is excited to announce the incredible success of the European Marketing Agenda 2025 survey! 🤝 This year’s survey has set a new benchmark of participants with a record-breaking 1,698 CMOs—in addition to Heads of Marketing, VPs of Marketing and Online Marketing leaders from across diverse industries and business sizes. Since its launch in 2019, the European Marketing Agenda has become a trusted independent research beacon, delivering expert-driven insights amidst an ever-changing marketing landscape. This year’s overwhelming feedback highlights the growing need for strategies, tools, and best practices to navigate the complexities of marketing and sales in today’s world. To every EMC member and participant: thank you for your time, insights, and thoughtful suggestions. Your contributions have shaped the foundation for meaningful discussions and practical outcomes. The collective "brain power" shared continues to inspire and drive the evolution of this vital initiative. Read more here: https://t.ly/gu0l- What’s Next? The European Marketing Agenda 2025 report, set for release in January, will feature actionable insights and spark fresh dialogue on the challenges and opportunities ahead. Throughout the year, we look forward to engaging with you through dynamic webinars and forums across Europe. Join the Conversation 💡 Stay tuned for the January release of the report and be part of the conversation shaping marketing across Europe in 2025! #MarketingInnovation #EuropeanMarketingAgenda #EMC #MarketingAssociation

🌍 European Marketing Agenda 2025 survey! – Calling All Marketing Leaders! 🌍 The EMC invites you to take part in this survey to gain insights into the marketing strategies, processes, upcoming trends and needs of companies across different countries for 2025. Let’s drive the future of European marketing together—join us!

💥 Exciting News: EMC Welcomes the Sveriges Marknadsförbund (Swedish Marketing Federation) as its 12th Member! 🤝 We are delighted to announce that the European Marketing Confederation (EMC) has officially welcomed the Swedish Marketing Federation (Sveriges Marknadsförbund) into its network of national marketing associations, becoming our 12th member! 🎉 Swedish Marketing Federation plays a crucial role in supporting the professional development of marketing and sales professionals across companies, organizations, and government authorities in Sweden. As a champion of innovation in key areas such as marketing, communication, media, and sustainability, SMF is an invaluable addition to the EMC family. Their inclusion will enhance our collective ability to foster collaboration, share knowledge, and shape the future of marketing across Europe. 🌍📈   Francesca O'Brien, CEO of the Swedish Marketing Federation, added: "Joining the EMC opens new doors for collaboration and knowledge exchange. We look forward to contributing to and benefiting from this dynamic network." Ralf Strauss, Chairman of the EMC, shared his excitement also in a recent interview: "We’re delighted to have Francesca and the Swedish Marketing Federation with us”. Questions such as can you describe what you’re doing on a daily basis at EMC? and more, are answered by Ralf Strauss in this interesting interview from the Swedish Marketing Federation (Sveriges Marknadsförbund). 🔗 Read more here https://t.ly/VyqZl This marks a significant step in advancing European marketing practices. Welcome to the EMC family, SMF! Together, we’re driving marketing excellence across Europe! 🚀 #MarketingCollaboration #EuropeanMarketing #EMC #SverigesMarknadsförbund #MarketingLeadership #KnowledgeSharing #Networking