Innovation is our DNA !
In partnership with DREAMWALL, Zero Density technology brought a fresh perspective to the iconic 24 Hours of the Circuit de Spa-Francorchamps. ✔️By removing track paint, augmented reality allowed for dynamic advertisement without the environmental impact of traditional advertising. ✔️ New possibilities opened for sponsors, offering a broader audience engagement. ✔️ The system seamlessly adjusted to weather and nighttime changes, enhancing the visual experience throughout the event. If you are curious about the limitless possibilities of virtual production on sports, you can watch Thibault’s presentation from IBC Show 2024: https://lnkd.in/duvuRgAE Circuit of Spa Francorchamps s.a. #VirtualProduction #AugmentedReality #SportsBroadcasting #LiveAR