Edgard & Cooper | B Corp

Turquoichella 2024 - the Safari edition 🐯 Just when we thought the previous Turquoichella editions couldn’t get better, the organisation squad proved us wrong. Last week, the whole Edgard & Cooper pack found their way to Durbuy (Belgium) to enjoy two days of team-building activities, inspirational talks, good food, drinks, and, most importantly, creating memories together. This year, the location and activities really brought us closer together than ever - literally. We went glamping in the Wallonian woods. BBQ, bonfires, mosquito bites… it was all part of the fun! Back to nature, back to basics, back to… togetherness. With the suiting safari theme, we saw people broadening their adventurous horizons and, yes, sometimes also bringing out their wild side. It was yet another success, and we are already reminiscing on the great safari ride. We can't wait until the next edition. Thanks to the full team for the big smiles and endless energy you brought to our adventure. You truly are the heartbeat of our success. #togetherness

Iberzoo+Propet 2025 has been a great success! 🎉 Thank you to everyone who visited our stand during Iberzoo. It was a pleasure to connect with so many pet lovers and share our passion for providing the most nutritious food for pets. This year was particularly special as we introduced our new cat treats range — designed to support what cats want and what cats need, from playtime to reward. 🐈 We’re super grateful for the support we received and already look forward to what next year will bring. Until next time, Iberzoo!

We’re thrilled to announce that our Peanut Butter Banana Biscuits have been voted Product of the Year 2025 in Belgium! 🏆 The POY award, recognized in 45 countries, is the world’s largest consumer-voted award for marketing innovation. It’s designed to guide consumers to the best new products and reward brands that innovate and excel in marketing. POY-labeled products typically see 72% more new customers during the activation period. We’re so proud that our biscuits are making tails wag across Belgium—and beyond! A huge thank you to everyone who contributed to the launch of our new dog treats. We are super excited and look forward to delivering more high-quality, innovative products. 🚀 #poybelgium #votedproductoftheyearbelgium Voted Product of the Year Belgium

📢 Meet us at Iberzoo+Propet 2025 We are super excited to launch our brand-new CAT TREATS at one of the largest pet industry events: Iberzoo+Propet 2025, from February 26th to 28th at IFEMA MADRID. Come visit us at stand 10E19 and be among the first to try our new treats out. We can’t wait to see you there and share some exciting surprises. See you soon! #IberzooPropet2025

🎉 A big congratulations to Senna Vissers- the Best European Brand Activator of 2024! Across Europe, our Brand Activators bring Edgard & Cooper to life in stores—engaging customers, sharing our story, and creating unforgettable experiences. Over the past months, they competed for the title of Best European Brand Activator 2024, giving it their all through passion, dedication, and countless demos. This year, Senna Vissers took the top spot! 🏆 To celebrate, our team visited her in person to say a huge thank you and present her with this well-earned award. Senna: “I’m grateful for the opportunity to work with such an amazing team. This award reflects the growth I’ve experienced in my communication and my love for connecting with people—and of course, the dogs that visit the stores! Thank you all for your support, trust, and for making this such a rewarding place to be. I’m proud to be part of this journey and can’t wait to see what’s next!” Our Brand Activators are part of an amazing team where growth and fun are key. Does this sound like the kind of team you’d love to join? 👉 Apply now: https://lnkd.in/e9S9Nktw

📣 What cats want. What cats need. Finally: CAT TREATS! 📣 We’re thrilled to kick off the year with the launch of our newest innovation. After months of hard work and collaboration, our cat treats are finally ready to be shared with the world. Ready to delight cats everywhere. Our new treats are designed to tap into cats and their needs. Mysterious creatures with big personalities. Insistently independent but fiercely into the food you give them. So what they want and what they need is very simple – it’s treats three ways. 😸 • Pillows: The tasty reward they deserve. Expect plenty of nose boops in return. • Crunchies: Perfect for pairing with puzzle toys and to satisfy your cat's curious cravings. • Rolls: Turn treat time into a thrilling hunting adventure. Toss, roll and watch the chase unfold. As always at Edgard & Cooper, everything is packed with fresh meat and made with natural ingredients, free of added sugar and grains. Plus, our pack comes in fully recyclable packaging, ticking all the boxes for eco-conscious shoppers. Explore our new range now 😻 Side effects may include emotional bonding, good behaviour, and an enormous sense of feline well-being. Head over to edgardcooper.com

🎄 Whisker Wonderland 2024 🎄 Yesterday, all our offices came together online to celebrate our yearly winter tradition, the Winter Gathering - or how it was called this year: Whisker Wonderland. A day filled with connection, reflection, and holiday cheer. From heartfelt speeches by our founders and an inspirational guest appearance by Doug Martin (CMO of General Mills) to festive music, great food, and even some gnome-inspired fun, it was a perfect mix of reflection and celebration. 2024 has been a year of incredible achievements, growth, and teamwork. With the biggest highlight being, of course, joining the General Mills family. This Whisker Wonderland edition reminded us not only of how far we’ve come but also of the bright future ahead as we step into 2025. A huge thank you to everyone who made the day so memorable. Here’s to continuing to create magic together – one paw at a time. 🐾

Volunteering days update 🐾 While the days are getting shorter and colder, our teams are only getting warmer. During November and December, our pack had the chance to exchange their daily jobs for one day of volunteering at a charity of their choosing. Our pack lent a helping paw in dog and cat shelters, retired horse sanctuaries, wildlife conservation charities, and cleaned up beaches and the streets of Paris, among many other things! A huge thank you to everyone who took part. De Zonnegloed, SOS Wilde Dieren VZW, VOC Geraardsbergen, Dierenasiel Gent, Mayhew, VERITAS, The Old Horse Lodge, Natuurpunt Torhout, Hachiko vzw, Buurtschool V-TEX, HOF taal Oefening, Mooimakers, Sans Collier ASBL, Red Cross, Dierenpension t’Haegeland, Musée des Égouts de Paris and many more.

Are you joining our amazing NL Brand Activator team? 🙌 Let us give you an idea of how a day in the life of an NL Brand Activator looks: team-building edition at an alpaca farm. What was on the agenda last weekend: 📝 An engaging quiz to learn more about cat behaviour 🐈 A sneak peek at some exciting cat news - stay tuned! 🗣️ Sales training through interactive scenarios 🦙 A peaceful walk with the alpacas Does that sound like an incredible team day to you? Are you also an animal lover, and looking for an awesome weekend job? Apply now! 👉 https://lnkd.in/es5kjdgN

Another Pentaward 🎉 We’re thrilled to share that our dog treats packaging just took home Silver at the 2024 PENTAWARDS! 🏆 For those new to the Pentawards, it’s a prestigious global competition that honours top-tier packaging design. A huge thank-you to our in-house creative team, who embraced the challenge of bringing joy and connection right to the treats aisle. Designing packaging that captures those special moments between dogs and their humans was no small task, and they delivered brilliantly. Our journey didn’t stop there—our team travelled to London to accept this award in person, marking a proud moment for all of us. Thanks to the Pentawards for this incredible recognition, and congratulations to our team for making it happen. Here’s to more wagging tails and happy moments shared! 🐾 Strategy & Creative Direction: Hannah Bloomfield & Victoria-Anne Tessa Copy: Victoria-Anne Tessa Design: Jamie Nash Character design: Hannah Bloomfield Illustration on pack: Kimberly Carpenter Design Rollout: Field Studio