Effie Belgium

THE DAY AFTER THE GOLD: PROXIMUS x AKQA BRUSSELS Aurélie Denayer (Proximus) and Catherine De Block (AKQA Brussels) on the Gold Effie for Proximus: 'Since the start of our collaboration 5 years ago, we've done everything to reposition the Proximus brand in the creative scene. An award is not a goal in itself, but this Gold Effie is a very nice reward for that work.' Read our full interview on https://bit.ly/4fzsRW2

DE EFFIE AWARDS 2024 IN BEELD De apotheose van de Effie Awards op donderdag 3 oktober bracht zo'n 300 bezoekers op de been. Bekijk de beelden op https://bit.ly/3YDd69X

THE DAY AFTER THE GOLD: VTM GO x JOE PUBLIC BELGIUM Daan Wouters (VTM GO) & Tomas Sweertvaegher (Joe Public Belgium) on the Gold Effie for VTM GO: 'As marketers, this award helps us demonstrate within our organisation that what we do is substantiated, that it is well thought out, that we engage with data.' Read the full interview on https://bit.ly/3YLZHfR

BEHIND EVERY EFFIE IS A 30-MEMBER JURY Many marketers consider being an Effie jury member a great honor. And it is! It is a special privilege to be able to read, assess and learn from these great cases. The members are appointed by UBA, ACC, UMA and BAM, each time for a maximum period of 3 years, so that a certain dynamic is maintained, and the younger generation of marketers can also make their entrance. Thank you to Ilse Bruwiere, Anke Moerdijck, Kristel Vanderlinden, Sophie Pochet, José Fernandez for their much-appreciated contributions over the past 3 years! If you want to know who will ultimately go home with an Effie award, register via www.effiebelgium.be #effiebelgium #effectiviteit #collaboration #MC=E2 #creativity #effieawards #effiegala #marketingeffectiveness #acc #bam #UBA #UMA Aude Mayence Geoffrey Hantson Sophie Steyaert Kristel Vanderlinden Els Thielemans Gregory Ginterdaele Dennis Snijders Tomas Sweertvaegher Maarten Vanthemsche Ilse Bruwiere Anke Moerdyck Sophie Pochet Peter Speltens Alex Thore Laurent Massart Wietse Robberechts Camille Audet-Mottint Maxime Bossuyt Ariane Collard Lise Conix Louis-François D'Aoust Veerle De Taeye José Fernandez Anneleen Kempeneer Jurgen Vandervelde Elisabeth Vanhoutte Ewoud Van Der Heyden Claire van Hoorn- Gerards Isabelle Vanden Eede Ellen Vermeulen

NO EFFECTIVENESS WITHOUT CREATIVITY - Geoffrey Hantson It is a truism: creative campaigns lead to stronger results. We see this year after year at Effie. No creativity for the sake of creativity but based on a strong prior analysis – we have the data! -, a relevant insight, a sharp strategy that is maintained and realized with a brilliant campaign and an efficient touchpoint plan. ACC recently wrote a very strong whitepaper about it (https://lnkd.in/eMqqsmfq ). Thank you to all the jury members and especially Geoffrey for their great pleas for creativity. It was a pleasure! If you want to know who will ultimately go home with an Effie award, register via www.effiebelgium.be #effiebelgium #effectiviteit #MC=E2 #creativity #effieawards #effiegala #marketingeffectiveness #acc #bam #UBA #UMA Aude Mayence Els Thielemans Gregory Ginterdaele Geoffrey Hantson Dennis Snijders Sophie Steyaert Tomas Sweertvaegher Maarten Vanthemsche Ilse Bruwiere Anke Moerdyck Sophie Pochet Peter Speltens Alex Thore Kristel Vanderlinden Laurent Massart Wietse Robberechts Camille Audet-Mottint Maxime Bossuyt Ariane Collard Lise Conix Louis-François D'Aoust Veerle De Taeye José Fernandez Anneleen Kempeneer Jurgen Vandervelde Elisabeth Vanhoutte Ewoud Van Der Heyden Claire van Hoorn- Gerards Isabelle Vanden Eede Ellen Vermeulen

AN EFFIE-WORTHY CAMPAIGN IS CHARACTERIZED BY GOOD COOPERATION BETWEEN ADVERTISER, CREATIVE AGENCY, MEDIA AGENCY AND RESEARCH AGENCY - Maarten Vanthemsche Campaigns are never created from an isolated cloud. Strong campaigns are the result of constructive cooperation. Creative agencies know all too well that this can sometimes lead to discussions and great emotions. But with trust, this leads to a stronger result. Openness to other visions, challenging and daring to look at things from a different angle... works like magic. In fact, that is also what happens during the Effie day: lawyers, prosecutors, and actually all jury members discuss together whether or not they deserve an Effie. The bar is set high and that is how it should be. Thank you Maarten, for your constructive contributions to those many cases and see you next year! If you want to know who will ultimately go home with an Effie award, register via www.effiebelgium.be #effiebelgium #effectiviteit #collaboration #MC=E2 #creativity #effieawards #effiegala #marketingeffectiveness #acc #bam #UBA #UMA Aude Mayence Geoffrey Hantson Sophie Steyaert Kristel Vanderlinden Els Thielemans Gregory Ginterdaele Dennis Snijders Tomas Sweertvaegher Maarten Vanthemsche Ilse Bruwiere Anke Moerdyck Sophie Pochet Peter Speltens Alex Thore Laurent Massart Wietse Robberechts Camille Audet-Mottint Maxime Bossuyt Ariane Collard Lise Conix Louis-François D'Aoust Veerle De Taeye José Fernandez Anneleen Kempeneer Jurgen Vandervelde Elisabeth Vanhoutte Ewoud Van Der Heyden Claire van Hoorn- Gerards Isabelle Vanden Eede Ellen Vermeulen

NO EFFIE AWARDS WITHOUT THE EFFIE JURY Every year, 30 experienced marketers consider the submitted Effie cases: this year we received 31 cases! Quite a lot is asked of those jury members. Not only a lot of time during the summer, but especially the in-depth analysis of each case to be able to assess the effectiveness of the campaign as objectively as possible. And yes, that jury was quite strict this year! On the jury day, which took place on September 6 at UBA, the jury members defended the cases with fire as a lawyer (yes, that case deserves an Effie) or as a prosecutor (no, that case is not strong enough for an Effie) after which the team decides on the final award (or no award). A big thank you to all jury members for their time, their drive and their commitment! And a special thanks to Aude Mayence who guided the jury process, together with Els Thielemans as vice-chair. If you want to know who will ultimately go home with an Effie award, register via www.effiebelgium.be #effiebelgium #effectiviteit #effieawards #effiegala #marketingeffectiveness #acc #bam #UBA #UMA #MC=E2 Aude Mayence Els Thielemans Gregory Ginterdaele Geoffrey Hantson Dennis Snijders Sophie Steyaert Tomas Sweertvaegher Maarten Vanthemsche Ilse Bruwiere Anke Moerdyck Sophie Pochet Peter Speltens Alex Thore Kristel Vanderlinden Laurent Massart Wietse Robberechts Camille Audet-Mottint Maxime Bossuyt Ariane Collard Lise Conix Louis-François D'Aoust Veerle De Taeye José Fernandez Anneleen Kempeneer Jurgen Vandervelde Elisabeth Vanhoutte Ewoud Van Der Heyden Claire van Hoorn- Gerards Isabelle Vanden Eede Ellen Vermeulen

JOIN THE CONVERSATION ON 03.10.24 - BOOK YOUR TICKET Wie neemt dit jaar een Bronze, Silver of Gold Effie Award mee naar huis. Eerst presenteren finalisten hun case op het Effie Effectiveness Forum, 's avonds worden de winnaars bekendgemaakt tijdens het galadiner in de Proximus Lounge in Evere. Koop nu je ticket via https://bit.ly/4geTwbK #effiebelgium

JOIN THE CONVERSATION ON 03.10.24 Op 3 oktober weten we wie dit jaar een Bronze, Silver of Gold Effie Award meeneemt naar huis. Overdag presenteren de finalisten hun cases op het Effie Effectiveness Forum. 's Avonds worden winnaars van de Effie Awards 2024 bekendgemaakt tijdens het galadiner in de Proximus Lounge in Evere. Tickets via https://bit.ly/4geTwbK #effiebelgium

Vaarwel Event Lounge in Schaarbeek, welkom Proximus Lounge in Evere. Het moderne en grootse (850m²!) auditorium van Proximus in Evere wordt het schouwtoneel van de Effie Awards 2024! Meer info op https://bit.ly/3zNq3Vz #effiebelgium