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🗽 The last two days of our 2024 Audio Study Trip to New York brought more exciting insights into the dynamic universe of audio. We explored the future of radio sales and new trends in podcast monetisation, diving into #programmatic buying, innovations, #attribution strategies, hybrid business models, and video integration in #audio formats. Discussions also focused on #AI applications, from brand suitability scoring to unlocking new revenue streams and the rapidly shifting dynamics of streaming platforms. The trip wrapped up with a roundtable on powerful #monetisation and marketing strategies, ensuring the audio business stays ahead of the curve 🎙️ Many thanks to all who participated and made it happen! A special thank you to Steve Van den Audenaerde, Christine Travaglini, Philippe Generali, Tammy Greenberg, Leah Kamon, Madison Wright, Sarah van Mosel, Anne Frisbie, Jay Bischof, Ashley Carman and Pat LaCroix

The new edition of Share the TV and Radio Love is here 💌 🎬 🎧 Catch up on the key trends shaping the media landscape - whether it’s the evolving premium viewing experiences or the strategic blend of audio and video, our industry is nothing short of exciting! Subscribe now to get the freshest updates delivered straight to your inbox ⬇️ #TV #video #radio #audio #newsletter

Day 2 of our Audio Study Trip to the Big Apple saw in-depth discussions with insights from industry leaders, showcasing how audio is making waves in the media landscape 🌊 We discussed the untapped potential of audio, how impact measurement and research raise the profile of audio, the importance of attribution and marketing mix modelling, creative effectiveness – and more! 🙏 A big thank you to our fantastic speakers: Pierre Bouvard, David Shiffman, Gary Getto, Jen Soch, John Fix, Steven Abraham, Miranda Romano, Benjamin Newton, Michael Ferranti and Paul Suchman #radio #audio #NewYork

Audio Study Trip 2024: exploring evolving trends in the dynamic audio landscape! 🎧 Last week, we kicked off the 2024 Audio Study Trip Day 1 with insightful discussions on the rapidly changing world of US radio, podcasts and audio innovation. Key takeaways included: 🔘 The state of radio and audio: latest insights on daily reach and share of audio listening time across platforms 🔘 Audio advertising trends: the current state of audio buying in the US, addressing  hallenges and barriers across formats with emerging solutions and future expectations. 🔘 Podcasting’s rapid growth: unprecedented consumption shifts and evolving distribution models, the growing podcast business and its impact on the broader audio landscape. 🔘 Innovations in tech and measurement: from attribution tools to attention-based metrics, new technologies transforming how we evaluate and optimize audio campaigns. A big thank you to our wonderful speakers: Larry Rosin, Bob Hunt, Tom Webster, Matthew Drengler, Sam Gonzalez-Freedson, Matthew Nickerson, MS and Gina Garrubbo (she/her) #radio #audio #NewYork

🌟 𝗝𝗼𝗶𝗻 𝗨𝘀 𝗳𝗼𝗿 𝗮𝗻 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗢𝗻𝗹𝗶𝗻𝗲 𝗧𝗮𝗹𝗸! 🌟 Are you curious about the latest global trends in linear and Connected TV (CTV)? 🎥📊 We’re excited to invite you to a special 𝗢𝗻𝗹𝗶𝗻𝗲 𝗧𝗮𝗹𝗸 hosted by egta, featuring insights from Nielsen and TV 2 Danmark on audience measurement in the era of 𝗖𝗧𝗩! 📅 𝗗𝗮𝘁𝗲: 28 November 🕒 𝗧𝗶𝗺𝗲: 3 PM CET During this session, we’ll dive into the future of audience measurement in the Connected TV era. Discover cutting-edge global trends and see how TV 2 Danmark is leveraging a 360° data-driven, four-screen strategy to unlock insights across linear TV and CTV. ✨ Hear from industry leaders: •   Cecilie Westh, Audience Measurement Leader EMEA, Nielsen •  Chantale C., Audience Measurement Leader, Nielsen Denmark •   Annette Tronebæk Thuen, Media Measurement Lead, TV 2 Denmark 🎤 Moderated by egta’s own Hallgrímur Oddsson. 📈 Don’t miss this opportunity to gain insider knowledge about the most innovative CTV measurement approaches shaping the future of TV! 👉 Click here to register now https://lnkd.in/dYmXihJe #CTV #AudienceMeasurement #MediaInnovation #28November

Happy World Television Day! 🎉 Today, on #WorldTVDay, we celebrate TV’s essential role in supporting democracy. From delivering news to fostering a wide range of views, TV reaches broad audiences across all platforms and devices, bridging cultures and generations. Television offers different perspectives, keeping us informed, engaged, and empowered. Supported by responsible advertising, TV continues to uphold its independence and maintain high-quality content for all. 📢 Join us in celebrating TV’s crucial role in supporting democracy - its unmatched reach, reliability, and ability to foster cultural and social dialogue. #WorldTVDay #WeLoveTV #Advertising

👉 Tomorrow is World Television Day! We’ll celebrate TV’s role in informing, connecting, and empowering audiences everywhere and reflect on how TV bridges cultures, delivers reliable news and supports democratic dialogue worldwide. Stay tuned! 🎬 #WorldTVDay #WeLoveTV #Advertising

🌍 Join the International Knowledge Exchange on 19 November to explore the biggest trends in measurement, currency, and data innovation across US and European markets.   What’s on the agenda? 🔍 The Evolving Retail Media Landscape 🔍 Advertising: Who Cares? 🔍 What Google’s recent legal battles mean for the ad industry - and more! Don't delay - register today 👉 https://lnkd.in/e3DhHDmh

Catch the latest in our Share the TV and Radio Love ❣ Looking for an overview of the latest headlines and research from the video and audio industry? From #GenZ's tendencies and advertising strategies to sports radio impact studies and AI-driven audio trends, we’ve got you covered. Subscribe today for new editions to land straight into your mailbox! 📩 https://lnkd.in/eP3BSGGj #newsletter #advertising #TV #audio #radio

Accessibility is not only the right thing to do but also a business necessity and an opportunity ✋ As part of RTL AdAlliance’s 2024 TV Key Facts report, our Director General Katty Roberfroid curated an article featuring voices from brands, #TV companies, and ad agencies sharing the progress made in accessible advertising. They offer insights into the next steps needed to reduce barriers, ensuring ads can be enjoyed by all. Moving toward accessible #advertising can raise questions about where to start and how to make the most impact. Check out the reflections from industry leaders and get inspired: https://lnkd.in/evRuFm-z A big thank you to Taide Guajardo, Josh Loebner, PhD, Sarah Sorrenson, Dale Micklewright, Verica Djurdjevic, Marianne Siproudhis, Konstantina Bandutova and Velimira Petrova #RTLKeyFacts #Accessibility