Finch Collective

What's Up With Bluesky? THE TREND: Social media fragmentation is accelerating, with communities rapidly jumping from one platform to another. Many are growing disillusioned with traditional platforms as they become increasingly politicized and ad driven. THE RISE: Bluesky has emerged as a hot new contender in the social media landscape. With its curated, user-first approach, it already boasts over 20 million users. It’s still early days, but the platform's rapid growth and community-driven ethos signify potential. HOW WE CAN HELP: At Finch Collective, we specialize in helping brands navigate and thrive in nascent digital spaces. As Bluesky evolves and explores monetization options, we’re closely monitoring how it might be leveraged to create authentic, impactful engagement. Have you joined Bluesky yet? What are your thoughts? #Bluesky #SocialMedia #MarketingTrends

As 2024 comes to a close, we’re reflecting on an incredible first 10 months at Finch Collective, fueled by bold missions and partnerships. This year, we’ve welcomed several outstanding new talents who share our collective vision. Looking towards 2025, we’re focused on building on this momentum—continuing to push boundaries and help brands thrive through data-first, community-driven content. To our clients, founding partners, and team: thank you for believing in Finch Collective and trusting us to bring ambitious ideas to life. Here’s to the year to come—to even more creativity, more collaboration, more growth. Couldn't do it without Defiant, dear digital, wehave, Marked, Karel Vinck, Gauthier Elslander, Jeroen Depraetere & all the rest!

This Black Friday, we crafted a social creative campaign infused with 1st-party data for Belgian retailer the baby's corner.   Through a data partnership via our data clean room, wehave, we:    ✅ Honed in on a hyper-relevant audience of 10k+ pregnant women and young mothers. ✅ Targeted prospects within 20km of each Baby’s Corner location. ✅ Boosted foot traffic and conversions with precision ads.   Our approach? Whisper, when others shout. In a season dominated by noise and chaos, we helped The Baby’s Corner stay true to its values.   It's what we’re all about at Finch Collective—turning data into real customers, brought right to your doorstep. #BlackFriday #FirstPartyData #DataCleanRoom

GROUND CONTROL TO MAJOR CLAUS 🚀 Take your magic socks and strap your boots on. Ground control to Santa Claus. (Ten, nine, eight, seven, six) Commencing countdown, sleigh is on. (Five, four, three, two) Check ignition, and let the stardust guide you through. (One, lift-off) Merry Finchmas, From all of us.

Our creative culture studio Defiant doing what they do best. What a way to set the tone and kick off the #RebelRebel tour!

Our Co-Founder & Cultural Strategy Lead, Maarten Van Herck, joined Pelican Street on "You Can't Study This" to chat about his creative process and community-driven vision—leveraging the creator and experience economies to create authentic cultural impact. Give it a listen or watch below! 

To honor KV Mechelen's 120th anniversary and the launch of their limited-edition jersey, the club teamed up with our partners at Defiant, alongside Flock and Nondedekke, to create something special. A tribute to the club’s crazy rich history and unwavering belief in Malinwa. Have you caught all the 'kakkers' in this celebration video? #KVMechelen #Malinwa #NewWork

Unlocking the Power of Privacy-First Data In today’s post-cookie landscape, first-party data has become a brand's most valuable asset. Yet many marketers unknowingly hand their data to walled gardens like Google and Meta, fueling competitor algorithms and undermining their edge. With recent privacy changes like Apple’s App Track Transparency (ATT) and Google Chrome's tighter cross-site tracking controls, signal loss is at an all-time high for marketers. The solution? Data clean rooms. Our data clean room wehave empowers brands to unlock actionable audience insights through secure, GDPR-compliant data collaboration. Here's how it can transform your marketing: ✅ More precise audience targeting ✅ Improved ROI by reducing media waste ✅ Greater customer trust, thanks to robust privacy measures “At times where the European economy is under heavy pressure, losing the ability to connect with your audiences is one of the worst setbacks for ambitious brands. This calls for immediate action.” - Gauthier Elslander, Co-CEO, Finch Collective #FirstPartyData #DataCleanRoom #ThirdPartyCookies

Last week, Geert Van Mol kicked off his tour with a 'Rebel Rebel' book launch at Wintercircus Ghent. With 350 attendees, inspiring speakers, and Geert leading the charge, it was an action-packed night—a rallying cry for industry transformation. 'Rebel Rebel' isn't only a book; it's a manifesto, a movement, a growing community daring to challenge the status quo. Our partners at Defiant helped to conceptualize the 'Rebel Rebel' tour and build the platform that’s bringing this rebellion to life. Because business innovation thrives when we embrace a little rock’n’roll. 🎸⚡️ #WeAreRebelRebel #DigitalTransformation #BookLaunch

Couldn't have put it better ourselves! Proud to call dear digital and wehave our partners—it was awesome to see them in action at the data dating booth. wehave's expertise in anonymized data partnerships helps us deliver valuable insights for our clients while maintaining high standards of data integrity. Curious to learn more about our data clean room? Reach out!