FINN

The first year in an agency is always a whirlwind. For Justine, it’s been a rocket launch! 🚀 One year ago, she joined FINN fresh out of IHECS, ready to dive into the fast-paced world of corporate communication and marketing. Today, we’re not just celebrating her first year with us but also her well-earned promotion to Senior Account Executive! ✨ In just 12 months, Justine has shown what it takes to thrive in a strategic communication agency: 🔍 Turning coffee-fueled news scrambles into strategic insights. 🤝 Building genuine connections with journalists and clients alike. 🎯 Juggling diverse topics with creativity and precision - from crisis communication to content strategy. 🔥 Harnessing the power of words to make a real impact. Whether it’s brainstorming fresh ideas, tackling a new challenge, or celebrating wins (with cake 🎂), she consistently demonstrates the passion and drive that fuel success at our agency. She’s a shining example of what makes FINN, well, FINN. Here’s to celebrating this milestone - and the exciting chapters ahead. Congrats, Justine!

"Say what now? We're going to the Fuse after this? Not sure about that tbh" What a great way to start the New Year: a great dinner with this bunch of smart, hilarious but above all kind people. A moment to be grateful for our work together last year, and getting energized for another year ahead of heroic adventures. Big thank you to the team of Savage/Goods, "a plant-focused experience", for the wonderful hospitality and caring service.

With Meta ditching fact-checkers: what should you do when facing fake news? A simple denial won't cut it. 🛑 Providing clear evidence and factual explanations is key to effectively debunking misinformation. 📢 Use the channels you already have: social media, your website, and direct email. 💡 Share clear, fact-based information - not just denials. 🛠️ Repeat the message where it matters most to ensure your audience sees it. When people see real proof instead of hollow rebuttals, trust in your organization grows. Curious about how to build a bulletproof strategy against disinformation? We’ve got you covered. Check the comments for the link to our comprehensive blog.

Last Friday was an inspiring day! We visited DPG Media België in Antwerp for a behind-the-scenes tour, where we got a deeper understanding of how newsrooms operate. 💡 Huge thanks to Kenneth Dée for the great tour and to Tom Dams for the insightful explanation of how the IN room works. 🙏 #mediarelations #

In the battle against disinformation, timing is everything. 🕰️ Reacting very early -'prebunking' - can be more effective than waiting to debunk false information. This approach is backed by research from Dr. Yan Jin (University of Georgia), who found that proactively warning your audience about potential misinformation can 'vaccinate' them against false narratives before they spread. 💉 Want to safeguard your organization's reputation? Discover the power of prebunking in our blog - link in comments.

How do you become ‘best in class’ within Europe? 🏆 For Bain & Company Brussels, it started with a bold goal: achieving standout media coverage. They partnered with FINN to make it happen, and we delivered results that exceeded all expectations. 🚀 Thank you, Piet de Paepe, for your trust and kind words. It’s partnerships like these that make our work so rewarding. 🙏 Curious about how we help organizations amplify their media presence? Shoot us a message, we’re happy to elaborate.

Barbra Streisand didn’t want her villa’s address to be published, so she filed a lawsuit. The result? Her villa became front-page news everywhere. 🙃 The same risk applies to organizations facing disinformation. Ignoring false rumors can allow them to fester, but reacting the wrong way can also backfire. 🚨 So, how do you strike the right balance? The key is to confront false information head-on — with clear, factual communication that doesn’t fuel the flames. Learn how to protect your brand’s reputation while avoiding a 'Streisand moment': find the link to our comprehensive guide in the comments.

💯 "Exceeded expectations" - that's what we love to read on our report card! Thank you Ellen Moors! ❤️

One by one, new Belgian governments are installed - and that means that organizations need to keep focused on how to shape new policy. In the best case scenario, you successfully developed a memorandum, managed to get on the agenda of political parties in their election programmes, and even made it into the coalition agreement. The final hurdle? The “policy note” that will define policy at the cabinet level. So, how do you make sure your priorities stay on the agenda during this crucial phase? We’re sharing strategies to help you influence policy in the first 100 days of a new government. 👉 Link in the comments to our latest blog post with practical tips to get (and stay) in the room where it happens. Stay in the race and make your mark. 🏃♂️➡️

🎢 This was a thrilling ride! A new unicorn is born: congratulations Lighthouse with the fundraise from KKR! 🦄🦄🦄 And what a glorious mission for a communication agency to support Lighthouse in this record-breaking announcement - in more ways than one. Since the earliest days of the European tech ecosystem, FINN has worked with the most promising scale-ups in the Benelux and beyond. Where once we helped startups communicate their seed rounds to niche VC media, today we support our clients with global communication campaigns. Let’s see: ✅ Ran a tight exclusive & embargo campaign in six markets (UK, US, Benelux, France, Germany, Spain) ✅ Developed 3 separate storylines (consumer, business and tech) ✅ Worked on consecutive waves of coverage, from breaking news to television coverage to background reporting and finally, op-eds and agenda setting about the place of tech in Europe ✅ Reached hundreds of millions of relevant news consumers around the globe, in the biggest and most relevant media outlets 🚀 And last but not least: turning Lighthouse from an insider’s secret into a household name in European tech. And guess what: we’re not done yet!