In 2023, Hall of Time reached a significant milestone with the opening of Hall of Time 2, its second multi-brand boutique located just across from its original store. With numerous partnerships formed in recent years, the expansion was essential to provide a boutique space befitting these prestigious brands. Designed by the AABE - Atelier d'Architecture Bruno Erpicum & Partenaires architecture office, this new boutique seamlessly blends modernist architecture with horological excellence, creating an elegant and functional setting perfect for showcasing timepieces from renowned high-end watchmakers such as IWC, Tag Heuer, Tudor, and Rolex. Unsurprisingly, Hall of Time 2 quickly established itself as a must-visit destination for watch enthusiasts seeking iconic models from these exceptional brands.