Made Design & Innovation

Designing calm for kids with Moonbuddy We had the pleasure of partnering with moonbird to create Moonbuddy, a breathing companion crafted to bring calm and comfort to children aged 6-12. The challenge? Translating Moonbird’s adult-focused breathing aid into a child-friendly design that’s intuitive, engaging, and playful. Understanding children’s preferences for size, shape, and material required in-depth research, testing, and creativity. By combining these insights with AI-driven ideation, we shaped an animal-inspired device that not only makes breathwork accessible but also fun and engaging for kids. Moonbuddy reflects Moonbird’s dedication to wellness and our shared passion for creating meaningful, impactful products. Seeing this vision come to life has been truly rewarding. Want to know more? Read the case 🔗https://lnkd.in/eEynRkJ2 #Innovation #ProductDesign #ChildWellness

Uniting forces for a greener tomorrow: The Reusable Packaging Coalition is here! We’re proud to announce the launch of the Reusable Packaging Coalition, where Albert Heijn België, ALDI Belgium, Carrefour, Colruyt Group, Delhaize Belgium, and Lidl Belgium & Luxemburg are uniting for a groundbreaking shift towards standardized reusable packaging. Together, they are proving that collaboration is the key to tackling a huge environmental challenge: reducing packaging waste. Inspiring. This initiative is a leap toward scalable, sustainable solutions that benefit businesses, consumers, and our planet. It's a unique European-first initiative that is backed up by VLAIO - Flanders Innovation & Entrepreneurship and a team of strong industry leaders like Fost Plus, Pack4Food, MIVAS, @FME, KINGSLIZE PIZZA, Twintag, @M-ECS, GS1 Belgium & Luxembourg, deSter, Comeos & Stad Mechelen and Made (driving coordination). This broad coalition proves the power of unity in achieving measurable impact. What’s next? A pilot project kicking off in Mechelen with fresh mushrooms in a reusable tray. This is just the beginning of our journey together toward circular innovation. Want to learn more about this initiative? Read the article: https://lnkd.in/eNfbke-6 Discover more about the project:  https://lnkd.in/em862wD8

Reflecting on an inspiring day at the Sharing Summit 2024 👥 Yesterday, Tom Domen took the main stage about the importance of standardization in reuse with relation to renting and sharing. Jasper Aelvoet went into a panel conversation with pieter lesage facilitated by Jan Leyssens about service design challenges in the rental and sharing market. Hosted by Circular Flanders & Green Deal: Huren en Delen, the event focused on driving sustainable innovation within the circular economy. With a packed audience of pioneers, thought leaders, and changemakers, we explored how shared and rental models are transforming industries and creating new value. Dive deeper into how we're shaping the future of sustainability. 👉 Visit our Go Circular page for insights, strategies, and opportunities: https://lnkd.in/eF_xZhNW. #CircularEconomy #SustainableInnovation #GoCircular

The kitchen just got smarter. Meet Novy Undercover! Made partnered with Novy to redefine high-end kitchen design creating an invisible induction hob seamlessly integrated into the countertop. Traditional inductions hobs disrupt minimalist aesthetics and take up valuable space. Our challenge was to create a seamless, invisible solution that combines cutting-edge design with top-tier safety and performance. Our focus on user-centric design made a significant impact: - Enhanced user experience with intuitive controls for effortless cooking. - Minimalist design that maximizes space and style. - Safety and performance seamlessly integrated, meeting the demands of high-end customers. This isn’t just a new product, it’s a new standard in kitchen innovation. Ready to see it in action? Discover how we brought this vision to life. Full case here 🔗https://lnkd.in/e3SeEzpd

Redefining sustainability in kitchen manufacturing with Novy! In an industry challenged by high resource consumption and waste, we’re taking a stand with Novy to reshape the future. As a long-standing partner, Novy teamed up with us to create a roadmap centered on circularity. Through a strategic, multi-phase approach, we’ve built a strong foundation that empowers Novy to drive sustainable change. This isn’t just a plan, it’s a commitment to lead with purpose and advance a greener future. Curious about the journey? Dive into the case: https://lnkd.in/ez_Dh23c #Sustainability #CircularEconomy #Innovation #SustainableFuture

Meet the circular ambassadors, join the closing event at Greenbizz.brussels! The closing event is near, but the impact and connections made through CAP will last far beyond! Let’s celebrate their dedication and inspire more change together with Circular Flanders, Innoviris, Brussels Environment, Circular Wallonia & hub.brussels. Want to meet the ambassadors? Register here for the closing event: https://lnkd.in/eM9BNZxJ In this video, Enrique de León Besolí, Esther Van Esbroeck, Alan Dergent & André van Dijk share their motivations for joining CAP. #CircularEconomy #Sustainability #Innovation #CircularAmbassador #CAP #DrivingChange

Let’s live clean with ecover + method | Europe 🌍 For over 12 years, Ecover has trusted us as their partner in driving sustainability. When they wanted to amplify their impact, they invited us for our expertise in circularity to support their podcast series and spark meaningful conversations on sustainable living. This collaboration reflects the trust and shared vision that have defined our partnership. Thanks Ecover for involving us in this exciting initiative, and well done to Georgina Wilson-Powell for being such a great host. Curious to hear more? Listen to the 1st podcast here: https://lnkd.in/eqniqFtp #Sustainability #Partnerships #LiveClean

We’ve just wrapped up the final two days of CAP! While focussing on implementation, participants dove deep into governance and organizational change. Laying the groundwork for sustainable transformation from the top down. They also sharpened their storytelling and pitching skills, preparing to present the solutions to their circular case to the CAP community. Now, all that’s left is the grand finale, our closing event on 3/12. Together with the CAP teams, Circular Flanders, Innoviris, Brussels Environment & Circular Wallonia , we’ll celebrate the insights and achievements from this incredible journey. #CircularEconomy #Sustainability #Innovation #CircularAmbassador #CAP #DrivingChange

Profitability meets sustainability with circular models ♻️ Transitioning from linear to circular models is transformative yet challenging. Leaders in manufacturing, healthcare, and consumer goods are proving it’s possible to cut waste and boost profitability. From CO₂ capture in shipping to modular design in electronics, these circular strategies show that sustainability drives impact and profit. Is your business ready to close the loop? Explore how circularity is reshaping industries.

Turn circularity into your competitive edge ♻️ – Download our circular business deck! Transitioning to circular business models is reshaping industries. While many view it as a challenge, innovative companies see it as a gateway to growth, sustainability, and long-term impact. Our latest deck by Jonas Burm provides more than 20 real-word examples where companies turned circularity into a powerful advantage. Discover inspiring cases from IKEA, Siemens, Philips Healthcare, and more. Discover how circular models can: - Transform waste into valuable resources, cutting costs and boosting revenue - Align with global sustainability goals, strengthening your brand's reputation - Unlock new revenue streams through innovative product lifecycle strategies Ready to turn sustainability into growth? Download the deck now and see how circular business models can drive impact and profitability. 🔗 https://lnkd.in/es88pAfp #CircularEconomy #Sustainability #Innovation #BusinessGrowth #CircularBusinessModels