Media Marketing

This is the fifth episode of our series in which we highlight the superpowers of several members of the Serviceplan Group CMO Council. After Aline Lemaire, Ewoud Van Der Heyden (BMW Group), Valérie Delaby and Andy van Hassel (Duvel Moortgat), we handed our microphone to Francesca Arcangeli, Marketing Director Benelux at Campari Group.   Discover the podcast video in Dutch 👉https://lnkd.in/e_rU7dgN Discover the podcast video in French 👉https://lnkd.in/eX77tAUV

During an off the record on November 13th organized by Malt, Media Marketing was invited by Malik Azzouzi and Vincent Huguet to reflect on how to manage skills in marketing and communication.   At our side there was Steven De Deyne (Lead Brand, Communication & Media, Proximus Group), Joris Van Aken (Chapter Lead, bpost), Krystelle Walders (Digital Communication Manager, Decathlon), Kasia van Balen 🚀 (Head of Digital & Trade Marketing, Customer Success EU, Bridgestone EMEA), Alain Heureux, Lieve Vanden Berghe (Global Marketing Executive & Head of Marketing, PocketCompanion), Julia Quinten and Aline Lemaire.   Discover all the insights of our discussion here in French 👉https://lnkd.in/etNw8wfu here in Dutch👉 https://lnkd.in/e9CMwpau

Francis Lippens, Deniz Sariyildiz (she/her) & Serge De Schryver will present the results of "How Are You?", the first Media Marketing Mood Indicator at the BAM - Belgian Association of Marketing Congress ! Thursday 5th at 15h05 & Friday 6th at 10h30 - A Lab scene "How Are You" measured the mindset, points of attention and business priorities of the MarCom ecosysytem through an exclusive survey conduced on the Media Marketing’s community thanks to the collaboration of Kantar and the support of AKQA Brussels.

Campaign of the week Mutant bets 50 euros on Keytrade Bank. Discover the campaign in French 👉https://lnkd.in/e_cEbjsi Discover the campaign in Dutch 👉https://lnkd.in/e7Tdgy2s Credits 👉 Keytrade Bank, Aurélie Harrang, Mutant™, Odin Saillé, Jesse Van Gysel, Ruben Van Maldeghem, Barbara Dzikanowice, Jonathan d'Oultremont, Nicolas Biscaras, Allen Marchant (马诚安), Tibo Gevens, Robin Mosch, HAMLET, Ruben Goots, Jason Felstead, Mathias Kerner, Janne Aerts and Raygun - Creative Audio Studio.

The days of going to the supermarket once a week with a shopping list are over. Today, consumers shop ATAWAD. This is due to the success of e-commerce, which is increasingly able to meet the needs of shoppers – a development that brands can also benefit from. Anja Desmedt and Florence Caporali, respectively Development & Operations Manager at Media Marketing Delhaize and Commercial Director E-Commerce at Delhaize Belgium, explain how this can be achieved. Here in French 👉https://lnkd.in/eTAQrhRs Here in Dutch 👉https://lnkd.in/eDUzEYnr

Une semaine dans la Com by Media Marketing

#brands #creation #tech #agencies #intelligence #media #associations #awards

VO Group led by Alexandre Velleuer and Xavier Vincent simplifies its structure around three pillars: the historic event agency VO Event, the agency specializing in European affairs, VO EUROPE, and the creative agency The Little Voice. As a reminder, it is led by a trio: Philippe De Wulf (General Manager), Lacourt Laurie (Executive Creative Director) and Nicolas Vanderseypen (Digital Manager). It is also a trio that runs VO Europe with Michael Malengrez (General Manager), Gaëlle Pellon (Head of EU Strategy & Business Development) and Babak Hosseiny (Executive Creative Director). Finally, VO Event is placed under the direction of Isabelle De Schryver with Fabian Vanhouche at her side for creation, Guillaume Anciaux for operations and Wim Nicolaï as Bid Manager. Read more in French 👉https://lnkd.in/e992PHNf Read more in Dutch 👉https://lnkd.in/e3raYkAF Credits for the video 👉 Lacourt Laurie, Fabian Vanhouche, Babak Hosseiny, Radikal Production, Kevin Frilet and Louis Finn.

The radio campaign "Stay vigilant. Always" by Happiness and RAYGUN for the association Parents of Children Victims of the Road (PEVR) is the new French-speaking winner of the VIA Soniq Sweet Spot.   Discover the spot with Geoffrey Hantson, Chief Creative Officer of Happiness and an vandeborne, Director of the PEVR association. In French 👉https://lnkd.in/e4xe42RN In Dutch 👉https://lnkd.in/ezbh-RrJ

On December 10th the new MM Tech Club will deep dive into relationships between AI, Brands & Consumers thanks to Iva Filipović (Emakina), José Fernandez (D'Ieteren) & Karine Ysebrant de Lendonck. Another great debate moderated by Alain Heureux. Join us ! MM Tech Clubs are supported by Azerion Belgium, Actito - Plateforme d'Activation Client , AdaStone, BeCode.org, TheMerode & PROFIRST