Native Nation

📣 NEW CASE: We’re thrilled to announce the crunchiest collaboration yet with Calvé! 📣 Peanut butter is already a Dutch favorite, and now Calvé has challenged us to show Belgians why it’s the healthier choice! 🥜 To reach a wide audience, we focused on three key audiences: parents, nutritionists, and athletes. First, mom and dad influencers showed how to create nutritious lunch boxes. Second, top nutritionists like Healthy Habits, Be Fit Be Awesome by Laura, and Esra Celik highlighted the health benefits of peanut butter. Finally, athletes Bashir Abdi and John Heymans shared "day in the life" vlogs to demonstrate how energizing and versatile peanut butter can be for sports enthusiasts. 💯 Client: Unilever Creative Director: Zoe van Gastel Creative Team: Jamie Mutsaerts en Sander Debue Campaign Manager: Nieke Mae Nevelsteen Account Manager: Valérie De Feyter #CalvéBelgium #Peanutbutter

It's always nice to share our insights with the students of Thomas More! Seems like you learned a lot from it, Selay 😁

Thanks for this amazing post Senne! Glad we were able to share our knowledge on #InfluencerMarketing

Dat er niet veel van mijn studententijd is blijven hangen, is helaas een feit. Maar er zijn 3 dingen die ik me wél nog levendig herinner: ✔️ Op zondagavond was die lange wandeling naar de Parkstraat er echt te veel aan. En die veel te zware valies ook. ✔️ Het woord 'gratis' heeft een ongezien magnetisch effect. ✔️ Mijn kot zag er - helaas - niet altijd even opgeruimd op. Tenzij ons mama langskwam natuurlijk. Meer was er dan ook niet nodig om een aantal meer dan geslaagde acties op poten te zetten voor onze Telenet studentencampagne. 🚖 Op zondagavond stonden we klaar aan het station om studenten gratis (belangrijk) en voor niks af te zetten aan hun kot. En dat met onze eigen Telenet golfkarretjes. De strafste verbinding op én naar uw kot? Check! 🆘 De strafste kotstudent moet maar één ding kunnen: zo snel mogelijk z'n kot opruimen en bed opmaken wanneer de mama plots onverwacht aan de deur staat. Die zochten (en vonden) we op de Student Kick Offs in alle grote studentensteden. Bucket hats for everyone, en een smartphone voor de allersnelste! Aangezien op Linkedin 2 video's blijkbaar wat te veel van het goede is, heb ik ze voor de gemakkelijkheid even achter elkaar geplakt. Mijn editing skills zijn er na mijn studententijd helaas ook niet op vooruit gegaan. Anyways, het strafste internet zit mee op kot, maar het strafste team zat mee achter deze activaties: BUTIK agency, Native Nation, TBWA\Worldwide, Charlotte Arts, Tom Guetens, Mathias Jacxsens, Nico Ruell, Véronique Suys, Zoe van Gastel, Heidi De Wit

From Telecom to Drinks to Food: Finding Belgium’s Best Bolognese with Knorr 🍝 My career has been a journey through diverse industries, from beverages to telecom—and now food. Recently, I had the chance to work with Native Nation and Knorr on a unique campaign to find Belgium’s best spaghetti bolognese. This event brought together 25 talented hobby chefs and a professional jury, celebrating creativity, flavor, and connection around one beloved dish : Spaghetti Bolognese. Each new sector shows me that, while products differ, the power of a great event lies in creating memorable experiences that connect with people. If you’re looking for someone with a multifaceted approach to events, feel free to connect through BUTIK agency #EventManagement #BrandActivation #FoodEvent #EventProduction

📣 NEW CASE: Summer Ambassadors in action! 📣 Last summer, Stad Antwerpen was buzzing with unmissable activities – from exhibitions and concerts to lively festivals and charming markets. To keep everyone in the loop, the city launched a brand-new events app, a personal guide to everything around town. To showcase the app authentically, we teamed up with local Summer Ambassadors. These ambassadors attended two events of their choice, sharing their unique experiences and insider tips through vlogs. Their stories bring the app to life, offering a genuine, behind-the-scenes view of Antwerp’s vibrant summer scene. Check out the content and start discovering Antwerp! 🏙️ Client: Stad Antwerpen Creative Director: Zoe van Gastel Creative Team: Jamie Mutsaerts Campaign Manager: Nieke Mae Nevelsteen Account Manager: Valérie De Feyter #SummerAmbassadors #StadAntwerpen #VisitAntwerpen

📣 NEW CASE: Firework safety awareness coming right up! 📣 With firework incidents on the rise, Stad Antwerpen felt the need to take further steps. They gave us the task of promoting firework safety among young adults. To spread the word in a youthful way, we collaborated with FabioW and Platzak; two prominent Antwerp influencers/artists. Challenging them to write a hit song describing the risks of fireworks. This campaign will come to life across the city, with powerful visuals and posters alongside engaging social content—all aimed at making safety resonate with the younger crowd. Client: Stad Antwerpen Creative Director: Zoe van Gastel Creative Team: Jamie Mutsaerts Campaign Manager: Nieke Mae Nevelsteen Account Manager: Valérie De Feyter #StadAntwerpen #FireworkSafety #NN

📣 NEW CASE : We’re thrilled to announce our collaboration with Knorr to celebrate World Pasta day! 📣 Every Belgian thinks their Bolognese is the best! But is it? With this campaign, we’re on the hunt for the best Belgian Bolo Chef of the year. 🤌 We have chosen ambassadors Sofie Dumont, Paul Delrez, and Lorentia to launch the competition by sharing their inspiring recipes featuring a Knorr bouillon cube, and inviting participants to showcase their best pasta dishes. Following their lead, six talented influencers also challenged participants by presenting their incredible Bolognese creations. Now, it’s time for the contestants to prove that their Bolognese truly is supreme! On October 26th, we search for the best Bolognese sauce in Belgium at Plein Publiek Brussels. This event marked the highlight of our collaboration with Knorr this year. With over 500 entries, it was a fantastic success for a first edition! 🍝✨ Congratulations to Miet Schraepen, our Best Bolo Chef of the Year! Client: Unilever Creative Director: Zoe van Gastel Creative Team: Jamie Mutsaerts and Sander Debue Campaign Manager: Nieke Mae Nevelsteen Account Manager: Valérie De Feyter #Knorr #WorldPastaDay #NewClient #NN

📣 NEW CASE: Festival season just got a whole lot more exciting with Telenet! 📣 This summer we teamed up with influencers who took their followers along for the ride at Paradise City, Solomun, Hangar, Voodoo Village and one more to come! We sent them gadget seeding boxes packed with festival must-haves —ponchos, cup holders, anti-spike covers, earplugs, and sunscreen. These essentials were unboxed and featured in their content, adding an extra layer of fun and utility to their festival experiences. 🎉🎧 Don’t miss out, one last unforgettable festival with Telenet is coming soon! Client: Telenet Creative Director: Zoe van Gastel Creative Team: Jamie Mutsaerts and Sander Debue Campaign Manager: Nieke Mae Nevelsteen Account Manager: Heidi De Wit #TelenetFestivals #SmileClub