NATRUE - The International Natural and Organic Cosmetics Association

🚨 Today’s the day! 🚨 Join us at 11:30 AM (Brussels time) for our exclusive webinar as part of Natural Cosmetics Week: "The Green Guide: Trends in Natural Ingredients". 🌿Discussion highlights: - Emerging trends and growing consumer demands for #naturalcosmetics, - Key challenges and opportunities in sourcing and developing #naturalingredients, - Innovations driving #sustainability and transparency in the industry, - The role of reliable standards and certifications in combating #greenwashing and building trust. Haven’t registered yet? Secure your spot now and explore the latest insights on natural and sustainable cosmetics. 👉 Find out more about the webinar and register here: https://lnkd.in/ddwrV8X3 See you there! #NaturalCosmetics #Sustainability #Webinar #NATRUE #GreenGuide

Have questions about #naturalcosmetics that you’ve never been able to answer? 🤔 We’re here to help! We asked experts in certified natural and organic cosmetics to share their insights and provide answers to some of the most common questions. 💡 The first question is: "Can natural cosmetics be as effective as conventional products?" 👉 Prof. Dr Florian Stintzing (WALA ) explains: “Yes, but with a different approach. Dr. Hauschka cosmetics are made from a unique blend of #naturalingredients, and this complexity requires careful formulation.” The reward? A product that works harmoniously with your #skin, providing visible and tangible results. It’s like tapping into the wisdom of nature and discovering the true potential of natural substances. 🌸 About the expert 😌 Prof. Dr Florian Stintzing is Head of Science at WALA Heilmittel GmbH. He studied #foodtechnology at University of Hohenheim, where he teaches as an adjunct professor since 2010. He has been working at WALA Heilmittel GmbH since 2007. In 2012 he became Head of Science and in 2014 Member of the WALA Board. 💡Curious to learn more? Check out our YouTube channel (https://lnkd.in/e2v7q4T5) for more expert insights, and stay tuned for upcoming updates - you won’t want to miss them! 🌿 #Sustainability #ExpertInsights #CertifiedNatural #NaturalCosmeticsWeek #ChooseTrueBeauty Dr. Hauschka | WALA Arzneimittel Switzerland Dr. Hauschka Skin Care, Inc. Dr. Hauschka

Today, Dr. Mark Smith, Director General of NATRUE, joined a compelling panel discussion titled: "Eco-Friendly Amenities - Transforming Hospitality with Natural Products" and moderated by Andrea Endres ⭐ Together with Kim De Coster and Maria Valerga, the panel explored the transition of the #hospitality industry to natural #hygieneproducts, moving away from synthetic, petrochemical-based amenities. They tackled challenges, shared solutions, and highlighted the growing demand for #sustainablealternatives that enhance guest experiences while supporting the planet. 🌍✨ This event is part of Natural Cosmetics Week 2024, celebrating certified natural and organic cosmetics. Want to discover more activities you can’t miss? Click here 👉 https://lnkd.in/d_Efi5sg #ChooseTrueBeauty #NaturalCosmetics #NaturalBeauty

Last Friday, Viktoria Potko, Certification and Global Market Development Manager at NATRUE, took part in the Sustainability, AI & Innovation Summit in Barcelona, organised by CommonShare. 💡 During the event, Viktoria contributed to the panel discussion, "Bridging the Gap: How Certification Can Strengthen Regulatory Compliance in Sustainability." She highlighted the critical role of #certification in supporting businesses and consumers, while also sharing insights on the upcoming changes linked to the #GreenClaims Directive. A big thank you to everyone involved and to the fellow speakers on the panel for such an enriching discussion (Alberto Monje Gama, Michelle Thew). It was a pleasure to exchange ideas and perspectives on these key topics! 👏 #AI #Sustainability

⭐ Highlights of the final activities for #NaturalCosmeticsWeek 2024! Explore these impactful initiatives celebrating certified natural and organic cosmetics and the beauty of #NaturalBeauty: 📅 23rd–29th November | terpenic shares a thought-provoking article: "The Impact of Environmental Factors on the Skin: Natural Strategies to Combat Premature #Aging." Gain valuable insights into how natural ingredients can safeguard your skin against environmental stressors. 🌿 📅 27th November | Natural Beauty & Health Show offers an exclusive preview of the exciting exhibitors lined up for the 2025 event. Follow their Instagram for updates and a glimpse into the future of #naturalbeauty! 💚 📅 23rd–24th November | Georgios Farfaras presented an engaging session on the harmful effects of synthetic colours and fragrances, while also introducing innovative #naturalmakeup solutions. The presentation included a practical demonstration on facial #contouring and techniques to address discolorations. 💄 📅 23rd–24th November | Hellabé launched a series of exclusive discounts and special promotions on their #skincare line, emphasizing the benefits of natural care solutions. 🧴 📅 28th November | KEIDAS Cosmetics marks its official launch! Discover their award-winning Silky Lavender Cream (recognized by the European Natural Beauty Awards) and their Refreshing Peppermint Cream. To celebrate, they are hosting an Instagram raffle, open to all participants! 👉 Visit our website for more details on these and other activities: https://lnkd.in/d_Efi5sg Join us in celebrating #NaturalCosmeticsWeek and highlighting the importance of certified natural and organic cosmetics! Together, we’re making naturalbeauty the standard. ✨ #ChooseTrueBeauty #SustainableBeauty

#NaturalCosmeticsWeek: The natural and organic #cosmetics industry continues to captivate attention, fuelled by a growing interest in products that prioritise transparency, sustainability, and high-quality natural ingredients. But where does this rising demand stem from, and what factors are shaping consumer preferences? In an article written by Paula Gómez de Tejada Espinosa, NATRUE's Global Communications and Public Relations Manager, for Natural Products Online (Charlee Singleton), we explore the current state of the market and uncover the main drivers influencing consumer preferences and industry trends. 🌱✨ Highlights from the article include: 📈 The rising appeal of natural and organic cosmetics and what this means for the industry 🔍 The factors motivating consumers to choose certified products ♻️ The critical role of #sustainability and #innovation in shaping a more conscious #beauty future As consumers demand more transparency and authenticity, the natural and organic cosmetics sector is uniquely positioned to deliver. At NATRUE - The International Natural and Organic Cosmetics Association, we are proud to be part of this movement, fostering trust and supporting brands that align with these values 📖 Read the full article here: https://lnkd.in/dcWuBnfz #NaturalBeauty #OrganicCosmetics #NaturalCosmetics #BeautyIndustry #ChooseTrueBeauty

Kicking Off Natural Cosmetics Week 2024! 💥 Join us as we celebrate Natural Cosmetics Week 2024—a vibrant movement embracing #NaturalBeauty, sustainability, and transparency! Below you can discover more incredible opportunities to celebrate and connect with natural and organic beauty: 📅 23rd–29th November | CERTISYS proudly announces the availability of NATRUE certification for its clients. Learn how the NATRUE label builds trust with transparency and high standards. Check out their latest article on their website! 🏷️ 📅 18th–29th November | laverana GmbH & Co. KG launches a dynamic social media campaign to educate consumers on #naturalcosmetics. Explore their posts, join an exciting giveaway to win product bundles, and enjoy a special 20% promotion on their webshop! ✨ 📅 23rd–29th November | N&B Natural is Better showcases their commitment to sustainable production and NATRUE certification through a compelling #socialmediacampaign. 📅 23rd–29th November | Primavera Life GmbH inspires with educational content on certifications, #neuroglow trends, and expert skincare tips by makeup artist Karim Sattar. Enter for a chance to win a personalized skincare consultation and set! 💄 📅 22nd November | #alverde NATURKOSMETIK 🎉 celebrates 35 years of innovation with skincare tips, exclusive reveals, and app-only insights. 🎉 Don’t miss it! dm-drogerie markt Deutschland 📅 23rd–29th November | One Union surprises beauty editors and journalists with exclusive winter #beautyboxes, showcasing the importance of natural cosmetics in a stunning and creative format. 👉 Discover all these activities and more on our website: https://lnkd.in/d_Efi5sg Join the movement and celebrate #NaturalCosmeticsWeek ✨ #Skincare #NaturalBeauty #Beauty #SustainableCosmetics

🌍 Join us today! At 1:00 PM CET, Viktoria Potko, NATRUE's Certification and Global Market Development Manager, will be speaking about bridging certification and compliance in the cosmetics industry. 🔊 Viktoria Potko will be joined by Michelle Thew (Cruelty Free International) and Alberto Monje Gama (TIC Council) for a thought-provoking discussion on how certification can combat #greenwashing and build #consumertrust. Key topics include: 🔍 The role of certification in ensuring credible environmental claims 🔍 Strategies to enhance compliance and foster trust 🔍 How voluntary standards align with regulatory demands for sustainability 👉 Find out more and register for the livestream here: https://lnkd.in/dcxTdqE9 #SustainabilityAIandInnovation, #SustainabilitySummitBCN, CommonShare #GreenClaimsDirective

Exciting Updates for Natural Cosmetics Week! 🌿 Join us as we celebrate #NaturalBeauty with activities and insights that inspire: 📅 23rd–29th November | ISS - Ínclita Seaweed Solutions unveils The Essential Guide to Seaweed in Cosmetics! 🌊 Discover the powerful benefits of #seaweed in skincare with this free guide. Plus, by downloading it, you'll enter a draw to win a one-hour online consultation with their seaweed experts. 📅 28th November | Alviana Naturkosmetik simplifies skincare decisions with an engaging reel about the NATRUE seal - your trusted indicator of eco-conscious and skin-friendly choices. Empower yourself to #ChooseTrueBeauty with confidence! 🌿 📅 23rd–29th November | Hemptouch dives into their commitment to purity and transparency. Their Instagram video will explore why NATRUE certification is a key part of their promise to deliver only the best in #natural products.🌱 📅 25th November | Peruda Skincare officially launches! 🌟 Explore their gentle, effective products crafted for sensitive skin and enjoy an exclusive 15% #discount during launch week. Use the code PERUDA24 at checkout to save! 👉 View the full schedule at https://lnkd.in/d_Efi5sg Let’s explore, learn, and celebrate the power of natural beauty during #NaturalCosmeticsWeek! #NaturalCosmetics #Sustainability

Green Claims and Global Regulations: What You Need to Know 🌍 🌱 #Greenwashing is under scrutiny as regulations worldwide evolve to ensure transparency, sustainability, and ethical practices. From Europe to India, the UK, USA and Canada, discover how the latest legal frameworks are shaping the #cosmeticsindustry and beyond. In his latest article for CACHCA E-Journal, Dr Mark Smith, NATRUE's Director General, dives into key trends, challenges, and opportunities in navigating this complex regulatory landscape. 💡 👉 Read the full article here: https://lnkd.in/dsrax_u7 #Sustainability #GreenClaims #CosmeticsRegulation #EUCosmeticRegulation #GreenDeal European Commission