Qualifio

This powerful insight from Pasquale Egione, Consumer Engagement Program Manager at L’Oréal EMEA, perfectly highlights the importance of first- and zero-party data in creating effective marketing strategies 📈 For L’Oréal EMEA, the journey started with 3 clear goals: 📊 Streamline data collection across 28 brands in 13 countries ⚙️ Integrate seamlessly with their CRM ✨ Turn raw data into actionable beauty profiles The results? ✅ 700 campaigns were created in just over a year ✅ 5.5 million users were reached ✅ 60-70% of campaign participants created new accounts Qualifio is not only about data collection but is also about making sure that the collected data reaches high-quality standards. And once again, L’Oréal EMEA have demonstrated that the use of the platform, combined with clear objectives and a well-structured strategy, can generate impactful results. Curious about the strategy behind these results? Download the full case study ➡️ https://hubs.ly/Q02_KX180

In one of our latest success stories, Yvan Ducarre, CRM & Digital Project Manager at Clermont Foot 63, highlights how innovation drives fan engagement and retention in sports 🏆 For Clermont Foot 63, the goals were very clear from the beginning: 📊 Grow and engage their fanbase despite stadium renovations 🛠️ Enhance supporter relationships through digital channels 💪 Build long-term relationships with their audience The results? ✅ 104 interactive campaigns were launched in just 9 months ✅ 20,000 fans engaged with an impressive 56% opt-in rate ✅ 400% growth in their fan database Using Qualifio, Clermont Foot 63 transformed their fan engagement strategy with interactive contests, a reward program, and an intuitive app retaining and engaging their supporters by incentivising them with exclusive offers and unique experiences for their interactions. Curious to know how Qualifio can be used to elevate fan engagement? Read the full case study here ➡️ https://hubs.ly/Q032FbpR0

Want to foster recurrent interactions with your audience? Easy! Launch a reward program 🎁 #FeatureFriday The mechanics behind reward programs are undeniably addictive 🤩 1️⃣ Give your members points when they interact with your content. 2️⃣ Keep them engaged, earning points that are exchangeable for rewards. 3️⃣ Add depth to the experience, introducing tiered levels. As members strive to reach your program’s next level to access better perks and rewards, they naturally continue interacting with your content 🙌 This dynamic encourages sustained engagement, as it motivates members to quickly accumulate the points they need to collect the most precious rewards 💎

🚀 BDM's 2025 digital trends guide is here! If you didn’t know it yet, it’s an essential resource for digital professionals to anticipate industry shifts and make sure not to miss upcoming opportunities. 📊 In 2025, data segmentation will become a key strategy for brands. Learn how Qualifio help personalise interactions and boost customer engagement. Download the guide right here and stay ahead of the curve! ➡️ https://hubs.ly/Q032CY-n0

#valentinesday2025 #inspiration   Valentine’s Day is just a month away! More than just flowers and chocolates, the season of love is a golden opportunity to connect with your audience 💕 Need a little inspiration? Check out our latest article featuring 9 creative Valentine’s Day campaigns designed to inspire and engage 👉 https://hubs.ly/Q032CFdh0 Here’s why these campaigns are a must: ✅ High engagement: themed campaigns capture attention and boost participation ✅ Boost sales: it is the perfect time for special offers, giveaways, and exclusive deals ✅ Collect valuable data: attractive offers or giveaways = more participation = more chances to collect the data you need to improve future strategies Are you ready to steal hearts this Valentine’s Day with an engaging campaign? Contact us ✨ 

#campaignoftheweek  Happy Monday, everyone! How has the new year been treating you so far? The fashion week season is officially starting this month, and to celebrate, we’re spotlighting LolaLiza’s last gift guide campaign 😍 Accessible via a banner on their website, the campaign’s goal was to help participants find the ideal gift by answering a few questions. What made it a success? 👫 For the audience: participants received personalised product suggestions on the campaign’s exit screen, with direct links to LolaLiza’s e-commerce 🛍️ For the brand: they were able to collect newsletter opt-ins and drive sales through a seamless user experience. Do you want to boost your sales or collect valuable data during the fashion week season? Be inspired by our campaign ideas 👉 https://hubs.ly/Q032flZ50 You already have an idea but you need help getting started? Contact us!

Your reward program, your rules! 🎁 🏆 #FeatureFriday Giving your audience reward points for their interactions with your reward program is a fantastic way to maintain high engagement and collect valuable data 🚀 Qualifio’s reward programs allow many earning rules, or ways in which your members can earn points: 🎮 Participating in your campaigns, whether quizzes, games, contests, or others. 💸 Making purchases on your e-commerce site. 🎂 Joining the program, logging in recurrently, or for their birthday. 💌 Subscribing to your newsletter. 💻 Downloading an app, completing their profile, or visiting your website. ➡️ And the list goes on! Offer your members endless ways to interact with your brand and share their data as they strive to collect points to unlock fabulous rewards!

🌟 2024: A year of connection at Qualifio 🌟 This past year has been nothing short of extraordinary! Together, we’ve empowered our customers to launch over 65,000 interactive campaigns, introduced innovative features like the Maze Muncher, and strengthened our presence across Europe 🚀 But above all, connection has been our motto, nurturing deeper relationships with our clients, refining features to meet their needs, and celebrating shared victories 🎉 Curious about the moments that defined our year? Dive into our 2024 retrospective! ➡️ https://hubs.ly/Q031FtQ10

#campaignoftheweek  Hello everyone! Happy Three Kings Day 👑 To celebrate this special occasion, we wanted to highlight our King’s Cake wheel of fortune. How does it work? Participants have to spin the cake in order to find out if they won a prize. Do you want to give it a try? Check it out here 👉 https://qlic.it/1003675 Instant win formats are a great method for engaging your audience and collecting data as participants immediately know whether they won a prize, encouraging them to participate 🤩 Are you looking for creative campaign inspirations for upcoming international days? Discover our article on the topic 👉 https://hubs.ly/Q031fJgP0  Are you ready to bring your ideas to life? Contact us today! 

Member portals and reward programs: the perfect combo to get to know your audience! 🌟 #FeatureFriday 🎨 Member portals are dynamic spaces where you can place your Qualifio campaigns and many other types of content – all while displaying your brand’s unique identity. 🎁 Reward programs are a marketing tool that incentivises engagement and data sharing from your audience. With Qualifio, you can create a member portal and set up a reward program in it, allowing members to earn points for all their interactions with your brand and campaigns! Members will be able to exchange their points for exciting rewards, encouraging more interactions with your portal and fostering recurrent participation in your campaigns 🤝 Oh! And with the use of SSO, your members will only need to identify themselves when they first join the program, making their participation afterwards as easy as possible 😊 Curious about how member portals and reward programs work? Check the (fictitious) live reward program in the comments 👇