Spadel

🎉 Zyla celebrates its 1st anniversary 🚀   Since its launch just one year ago by the Spadel Group, Zyla has already won over Belgian consumers and retailers with its natural, low-calorie energy-drinks: ✅ 1.8 million cans sold in 2024 ✅ 76% positive feedback from consumers ✅ A rising repurchase rate month after month   To mark this special occasion, Zyla is bringing back its iconic sloth 🦥 in a new advertising campaign that will speak to everyone. Because let’s face it, we all have those moments where we could use a natural boost! ⚡🍃   #Zyla #SpadelGroup #EnergyDrink #NaturalEnergy #Anniversary #Innovation More info here: https://lnkd.in/eBEsgR8p

Over the past few days, we had the pleasure of presenting our new SPA Reine "Instinct of Protection" campaign to lifestyle journalists and influencers in Belgium and the Netherlands ✨ From the innovative BIGH Aquaponic Farm in Brussels to the stunning Paviljoen Puur near Amsterdam, our message resonated strongly with our guests. The enthusiasm was palpable, reinforcing the deep connection Belgian and Dutch consumers have with SPA Reine. 📺 A highlight of the event was the preview of our new TV commercial, which beautifully illustrates our commitment to protecting nature and ensuring the purity of our natural mineral water. 💧 We also took this opportunity to showcase the strict protective measures that have been in place since 1889 in Spa, ensuring the superior quality of SPA Reine. In today’s world, these measures are more vital than ever. #SPAreine #InstinctOfProtection #NaturalMineralWater #Sustainability #WaterProtection #Belgium #Netherlands 💙🌍

This Tuesday, we reveal the new SPA Reine advertising campaign, centered around the “Instinct of Protection.” 🛡️   Captured through the lens of Belgian photographer Julie Scheurweghs, this campaign draws a parallel between a parent’s instinct to protect their child and SPA’s unwavering commitment to preserving the purity of its water. 💧👶   At Spadel, protecting nature is in our DNA. 🌱 Since 1889, we have been safeguarding the delicate natural environment around our springs in Spa, proactively eliminating any risks of agricultural and industrial pollution. Our goal? To enhance the water cycle and biodiversity for future generations. 🌍   From now on, this historic year—1889—will be proudly displayed on our SPA Reine packaging as a symbol of our ongoing commitment to offering pure, natural, and sustainable water. 🏞️   #InstinctOfProtection #SPAReine #NatureProtection #Biodiversity #Sustainability

The shift is clear: consumers are embracing healthy, natural beverages like never before 🌿   With initiatives like #DryJanuary and #TournéeMinérale gaining momentum every year, the trend toward alcohol-free options is undeniable. At Spadel, we’ve been ahead of the curve for years, offering more and more alternatives to alcoholic beverages.   Some highlights from our journey so far: 👉 The incredible success of our SPA Touch Mocktail Mojito and Passion Fizz sparkling waters 🍹 👉 Our investment in THE MOCKTAIL CLUB, a trailblazing start-up creating alcohol-free cocktails made with natural, low-calorie ingredients 🥂   And guess what? We’re just getting started! 🔥 Stay tuned for more exciting innovations and investments coming soon.   #HealthyLifestyle #NaturalDrinks #Mocktails #Innovation #StayHydrated

🎄 Over the past few days, our teams at the Spa and BRU plants came together to celebrate the holiday season with warm and festive Christmas meals. 💬 These gatherings were more than just moments of conviviality—they were also an opportunity to make a real difference. We proudly presented a cheque for €87,127 to the Resto du Cœur de Liège, an association dedicated to empowering people in precarious situations to regain their place in society. 💛✨ This remarkable contribution is the result of the dedication and efforts of our factory workers during Positive Impact Day in October. 👏 🌟 A huge well done to everyone who contributed to this achievement—you truly embody the spirit of solidarity and teamwork. Together, we create positive impact. 🌍💪 #Solidarity #MoveAsOneTeam #GivingBack #Teamwork #HolidaySpirit

Valerie Siegler, our Brand, Innovation & Sustainability Director, was honored to speak at the European Landowners' Organization’s EU Biodiversity Conference 2024, focusing on "Enhancing Water and Land Resilience."   During her presentation, Valérie emphasized a critical message: 🌿 Protecting nature, biodiversity, and the water cycle is essential to addressing growing consumer concerns about water quality and availability.   She shared insights into Spadel's impactful biodiversity projects across: 🌳 The Belgian Ardennes 🍇 Alsace, France ⛰️ The Rhodope Mountains, Bulgaria   In all these regions, the key to success lies in collaboration—bringing together public and private partners to safeguard biodiversity and ensure the health of local ecosystems.   Healthy ecosystems = resilient water resources 💧   As highlighted by Dr. Florika Fink-Hooijer, Director-General of the Environment Department at the European Commission: "Nature-based solutions are the future—less costly, more efficient, and sustainable."   At Spadel, we are proud to lead the way by promoting and supporting local biodiversity projects that make a difference. 🌎   #Sustainability #Biodiversity #WaterResilience #NatureBasedSolutions #EUBiodiversityConference2024

This end of the year, BRU introduces a limited edition bottle in collaboration with renowned Belgian artist Denis Meyers. 🖌️   Known for his typography-inspired works, Denis Meyers has created a stunning visual signature for BRU, our natural mineral water coming from the heart of the Belgian Ardennes. For this edition, he carefully selected words that embody our willingness to have local impact. This is essential in the values of the Spadel Group. 🌍💧❤️   Conviviality is another important theme you can find on these bottles, because BRU has always been the water to share at special gatherings with family and friends. Its premium quality is celebrated by top chefs. 🍽️👨🍳 🛒 The BRU Limited Edition is now available in stores and at exclusive restaurants. A great way to add a unique touch to your table this festive season. ✨   #DenisMeyers #BRU #DrinkLocal #Conviviality #FestiveSeason #BelgianDesign Pictures of Denis Meyers: Estelle Parewyck

🎄It’s beginning to look a lot like Christmas 🎅   As the festive season approaches, our Carola brand has teamed up with the Fédération des Chefs d'Alsace 👨🍳 and Secours Populaire 🤝 to bake as many delicious Bredele pastries as possible. These classic Alsatian treats will be sold at Christmas markets across the region 🍪   The proceeds from these sales, along with Carola's donation of €6,000, will directly support the solidarity initiatives led by Secours Populaire, an organization fighting poverty and exclusion every day.   At Spadel, we believe in making a positive local impact. ❤️ Like all the brands within our Group, Carola donates over 5% of its profits to local communities every year, supporting over 200 initiatives in Alsace and Lorraine. 💪   #Solidarity #PositiveImpact #CommunitySupport #Sustainability Carola - SAEM Ribeauvillé Secours populaire français

A few days ago, we had the privilege of welcoming renowned French hydrologist Emma Haziza for a deep dive into a critical global issue: water. Her presentation was inspiring.   Emma Haziza, who frequently advises policymakers and educates young minds across France, highlighted the urgent need to restore balanced water cycles in every country. As she noted, water management has long been overlooked in climate and regional policies—a gap we must address.   The path forward is clear: we must embrace sustainable practices that allow more water to infiltrate our soils and reduce excessive pumping to protect our vital aquifers. “Drawing without depleting” (“puiser sans épuiser”) has been our philosophy at Spadel for decades. Wherever water is given the space to renew itself, nature thrives. 🌍💧   #WaterManagement #Sustainability #ClimateAction

🌱 Protecting our environment and water resources: a collaborative effort in Spa 💧   Every day, the news reminds us of the urgent need to safeguard our environment and precious water resources. That’s why we’re happy to share the launch of a new project in Spa aimed at promoting biodiversity and enhancing the water cycle.   This Tuesday, we showcased to the press and local stakeholders in Spa the ecological restoration work underway on a 48-hectare plot at the former Ferme de Malchamps. This project focuses on creating optimal conditions for diverse wildlife by planting hedges, trees, natural borders, copses, ponds, and scree slopes. Our short-term goal is to elevate this site to nature reserve status - the highest level of protection in the Walloon Region.   This initiative brings together a range of public and private partners, including Spadel, the Parc naturel des Sources asbl, the City of Spa (Ville de Spa), and the Department of Nature and Forests of the Walloon Region (Service public de Wallonie). United by a shared commitment, these partners are working to strengthen nature conservation and water resource management in the Spa region.   This project will be followed by other similar projects in the Spa region over the coming months and years. 🌍✨   #Biodiversity #Sustainability #WaterProtection #NatureRestoration #GreenInitiatives #SpaRegion