Stitchd

Demand gen marketers aren't thrilled with their Martech stacks. A recent Activate survey shows that only 10% find their stacks highly effective, while 18% rate them as somewhat or extremely ineffective. The gap in performance is telling: marketers who missed 2023 goals were 38% more likely to call their stacks ineffective, while those who exceeded goals had a clear advantage - better data. They empowered their sales teams with insights like engagement history, lead scores, and behavioral data. Is your Martech stack delivering the insights you need? It may be time to re-evaluate the data flow between your marketing and sales teams to drive success in 2025. (Source: Activate’s 2024 Demand Gen Survey)

At Piano Academy Live 2024, we were thrilled to explore the latest advancements and updates in the Piano platform. From new features to valuable insights from fellow users, this event was an excellent opportunity to get ahead in the ever-evolving digital landscape. Here’s a quick rundown of the most exciting updates and takeaways: 🔑 New Piano Platform Features 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗨𝘀𝗲𝗿 𝗥𝗶𝗴𝗵𝘁𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗦𝗦𝗢: A game-changer for securing user access and simplifying management. 𝗣𝗶𝘃𝗼𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗗𝗮𝘁𝗮 𝗤𝘂𝗲𝗿𝘆: This new feature will allow us to dive deeper into data with more flexibility in our reporting. 𝗔𝗜-𝗣𝗼𝘄𝗲𝗿𝗲𝗱 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗣𝗿𝗼𝗳𝗶𝗹𝗲𝘀: With AI automatically adding meta tags to content, we can now perform much more detailed analyses to drive content strategy. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗯𝗲𝘁𝘄𝗲𝗲𝗻 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀: A more seamless experience for driving insights and activating data-driven strategies across the board. 📊 Inspiring Industry Insights 𝗚𝗲𝗼 𝗛𝗼𝗹𝗱𝗼𝘂𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝗜𝗺𝗽𝗮𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀 We gained valuable insights from the BBC, where they showcased their approach to geo holdout testing. This method enables precise campaign performance measurement with the use of Bayesian Synthetic Controls , ensuring that the impact of campaigns can be accurately assessed by excluding specific regions. It’s a powerful tool for anyone managing multinational or multi-region campaigns. 𝗗𝗮𝘁𝗮 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 𝗔𝗺𝗼𝗻𝗴 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 The team at Ads & Data demonstrated how they enable data collaborations across multiple publishers. This session focused on how sharing anonymized data and insights between organizations can help unlock new opportunities for optimization and audience targeting, which is crucial for building better campaigns and maximizing content performance. We left Piano Academy Live 2024 with actionable insights and a deeper understanding of how these new features can be used to better serve our clients. Excited to apply these tools and strategies to enhance our work! #PianoAcademyLive #PianoAcademyLive2024

What an amazing day at @MeasureCamp Brussels 2024! With 8 of our Stitchd colleagues joining the event, we had the privilege of not only attending inspiring sessions but also volunteering to help make the day run smoothly. We’re proud to have been part of this vibrant community of over 120 participants and data enthusiasts, all coming together to exchange knowledge and ideas about analytics. Thank you to everyone who made this event such a success—we’re already looking forward to next year! 🚀

🚀 According to 𝗦𝗶𝘁𝗲𝗰𝗼𝗿𝗲’𝘀 𝗗𝗫 𝘃𝗶𝘀𝗶𝗼𝗻 𝗶𝗻𝗱𝗲𝘅 𝟮𝟬𝟮𝟰, CDPs and analytic tools are tied as 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 for powering 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. Why? They unify data to create smooth, personalized journeys - exactly what today’s customers demand. Yet, the report also highlights a challenge: while 80% of marketing leaders recognize their importance, only 27% feel their organization is excelling at digital experience. 💡At Stitchd, we help brands close this gap with tailored CDP solutions. Ready to unlock your potential? Let’s connect. #CDPs #DigitalExperience #MarketingAnalytics

With the recent election results and a Trump administration set to return, concerns around data privacy and transatlantic data flows are back in the spotlight. The EU-U.S. Data Privacy Framework, which allows data transfers across the Atlantic, could face new scrutiny—and with it, questions about the level of data protection EU citizens have on U.S. soil. 🔍 What’s at stake: • Stability of the Data Privacy Framework: Will the agreement be upheld, revised, or even repealed? • Data security and oversight: Could increased access for U.S. intelligence agencies, like the CIA, impact EU citizens’ data rights? • Business impact: Companies relying on U.S.-EU data transfers may need contingency plans for any regulatory shifts. Do you think the election results will lead to major changes in transatlantic data policy, especially around data privacy for EU citizens? Share your thoughts below. #DataPrivacy #EUUSRelations #DataTransfers #Trump

Exciting news from Piwik PRO! Several updates are on the way that will enhance your web analytics experience. With smooth integrations, Piwik PRO fits effortlessly into any marketing stack, allowing for quick reporting. Free users will soon benefit from a new Customer Data Platform integrated into the tool, while freshly released real-time dashboards will provide immediate insights. Additionally, high-quality e-commerce reporting will now feature product-scoped custom dimensions, ensuring you have the detailed analytics you need. If you're already using Piwik PRO, these updates are designed to empower your data strategies even further. Don’t miss out—check out the full details in the original post below!

𝘚𝘵𝘢𝘳𝘵 𝘴𝘮𝘢𝘭𝘭 𝘢𝘯𝘥 𝘴𝘤𝘢𝘭𝘦 𝘴𝘮𝘢𝘳𝘵 are the code words to get started when implementing a CDP in your organization. 🚀 Today we had an interesting discussion on how you can build the business case for a CDP within your organization. It was refreshing to hear the real story - unvarnished and authentic - rather than a polished sales pitch. Thanks for the insights Joost-van Bergeijk (ICI PARIS XL), Emilie Deconynck (Arvesta) and Pavel Bulowski (Meiro CDP). #CDP #DataAnalytics #Meiro #Pebble

This month marked Sarp's second year at Stitchd as a Data Analyst. 🎉 We were of course very curious to hear what those two years taught him, and his response was: The power of teamwork! “No matter how confident someone is in their field, they’ll always encounter challenges that make them take a step back, pause, and think. Having someone to think along with you, offer alternative solutions or challenge the ones you propose is invaluable for finding the best solution to a problem, and making sure you’re getting better at your job. If the team at Stitchd wasn’t so good at doing this, I never would have realized it’s importance. This is what makes being a part of a team like this so valuable.” Here’s to many more milestones ahead! 💪🥂 #WorkAnniversary #DataAnalytics

"𝘛𝘩𝘦 𝘥𝘢𝘵𝘢 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘢𝘥𝘥 𝘶𝘱!" What’s the scariest thing you can hear as a data analyst? 🎃 #DataAnalyst #DataAnalystLife #AnalystProblems #AnalyticsNightmares

Are you fully leveraging your customer data? 📈 Unlock its full potential with a Customer Data Platform (CDP). Join us for an exclusive event for marketing leaders and e-commerce managers on Thursday, November 7 in Mechelen. 🌟 What to Expect: • Practical strategies for building a business case for a CDP • Insights into real-world implementations and best practices on how a CDP can transform your data to drive personalized experiences and measurable growth. • Networking opportunities with industry leaders Jente De Ridder (Stitchd), Joost-van Bergeijk (ICI PARIS XL), Emilie Deconynck (Arvesta) and Pavel Bulowski (Meiro CDP) will discuss and challenge how you can build a strategic business case for a CDP. 📅 Thursday, November 7 🕙 10 am - 1 pm 📍 7 Huidevettersstraat 2800 Mechelen 👉 Reserve your spot now: https://lnkd.in/et25RZnz #CDP #DataDriven #Event #BusinessCase