The Global TV Group

It's been a week since the Global TV Group hosted a webinar on the value of TV to democracy—but if you missed it, there's still time to watch! Dr. Martin Andree, Christina Forsgård, and Anne-Laure Dreyfus - Coutinho-Laure led a thought-provoking discussion on the evolving media landscape and the impact of Big Tech’s dominance on our #democracies. So how can advertisers reach their audiences, grow their brands, and drive sales—without strengthening the very platforms that undermine ethical standards and democratic values? make sure to catch all the insights! https://lnkd.in/e6yyAVqZ Thinkbox SNPTV Pub TV Screenforce Screenforce Finland TAM Ireland VAB UTECA TV egta thinktv Canada

Don’t Miss Our Webinar Tomorrow Join us for this special session—register for free on Zoom! If you’re looking for inspiration for how TV can support democracy, here’s another great opportunity to learn and help spread the word. 🖥️✨ 🔗https://lnkd.in/eY58QvME #Webinar #TVForDemocracy #Media #TV

🌟 Join us for a thought-provoking webinar on advertising, democracy, big Tech, and local media! 🌟 When brands advertise, the focus is usually either on brand building, on driving sales or shaping consumer behavior - but what about the broader impact of those advertising choices? Could they unknowingly undermine democracy or weaken local media? We believe no brand intentionally causes harm, yet the decisions made in today’s advertising ecosystem have far-reaching consequences. That’s why we’re thrilled to bring together two exceptional experts to shed light on these crucial issues: 🎙️ Christina Forsgård, renowned crisis consultant 🎙️ Martin Andree, former Henkel VP of Marketing During this free webinar, Christina and Martin will tackle big questions like: 🔍 How monopolized is the digital advertising market? 🔍 Can brands ethically balance integrity with the ease of global reach? 🔍 Why does preserving local, trusted media matter now more than ever? 🔍 Is regulation necessary, and how has the TV industry responded to tech disruption? 🔍 What can your business do TODAY to create a lasting, positive business AND social impact? 💡 Together, they’ll explore how businesses can safeguard their brand’s long-term health while supporting democracy and local economies. 💥 Don’t miss this unique opportunity to gain valuable insights and actionable strategies from two industry visionaries! 📅 Date: 5 February 🕒 Time: 3.00 - 4.10 PM CET 🔗 Register now: https://lnkd.in/eY58QvME We are thrilled to have the honor of interviewing Christina and Martin during this fascinating discussion. Their expertise and passion for this topic will inspire you to rethink the power of your brand. ✨ Let’s uncover how your business can drive success while making a positive impact on society. See you there! #Advertising #Marketing #Democracy #LocalEconomies #Webinar #BigTech #freemedia Christina Forsgård Dr. Martin Andree Thinkbox VAB Screenforce Screenforce Finland Screenforce Schweiz UTECA TV SNPTV - Syndicat National de la Publicite Televisee VIA thinktv Canada ThinkTV Australia Otavio Bocchino https://lnkd.in/gpNrZmAk

Wondering about Total TV viewing patterns in your country and how it compares to others? Find out about global TV consumption trends! The Global TV Group and egta have collaborated again to create our annunal Global TV consumption deck. Follow the link to see the 2024 trends! https://lnkd.in/eaqb-RpQ This new data on video consumption, gathered from 16 countries by egta and the Global TV Group, presents compelling—and perhaps unexpected—insights. It highlights the enduring popularity, presence, and influence of TV worldwide.  Despite the rise of digital technology, TV remains as captivating as ever, whether it's broadcast or streamed, live or on demand. In fact, digital transformation has only strengthened TV’s appeal.  With new technologies driving innovation, TV is becoming even more engaging for both viewers and advertisers, allowing broadcasters to explore fresh creative and commercial opportunities.

Happy World Television Day! 🎉 On #WorldTVDay, we recognize the incredible role television plays in upholding democracy. From delivering reliable news to highlighting diverse perspectives, TV connects audiences across platforms, uniting generations and cultures. With its unique ability to inform, engage, and inspire, television continues to empower societies. Thanks to responsible advertising, it upholds independence and delivers quality content that we can trust. 📢 Join us in celebrating TV’s vital contribution to democracy—its broad reach, dependability, and role in fostering meaningful conversations worldwide. www.worldtelevisionday.com #WeLoveTV #Advertising

👉 Tomorrow is World Television Day!

💸 Losing TV = Losing Revenue Check out the latest Thinkbox research to learn more about how TV increases pricing power and drives business returns.

What are the benefits of TV advertising? 🖥 ➡ unparalleled reach and time spent ➡ professionally produced content and brand safe environment ➡ strong viewer connection #TV #advertising #effectiveness

📢 The Global TV Group is proud to support egta's Industry Charter, a collective vision for the future of multiplatform TV & audio. The charter identifies five key priorities as the keys to success in tomorrow’s media landscape: 📍 Creating Quality Experiences 📍 Improving Measurement 📍 Optimising Buying Processes 📍 Proving Impact & Effectiveness 📍 Promoting & Participating in ESG Explore the charter and learn more about 5 key priority areas here: https://lnkd.in/ei6tUqcE

Last week, the Global TV Group members gathered for a dynamic meeting in the vibrant city of London. 🇬🇧 The agenda was packed with discussions on upcoming projects, key issues, and the latest trends shaping the global TV industry. Our group dinner provided the perfect occasion to continue these conversations, exchange innovative ideas, and align on our future strategies. A big thank you to Thinkbox for hosting us and to all the members who contributed to such a productive and insightful meeting. Together, we are shaping the future of our industry!