Trilations

🔍 Did you know? 61% of strategic decisions fall short due to incomplete insights. Trilations' Competitive Leadership programs go beyond traditional metrics, delivering comprehensive insights that empower leaders to make informed, impactful decisions and drive growth. Don’t let your strategy miss out on the critical factors driving growth—let's ensure you stay ahead of the competition!

Patients are redefining what it means to be customer-centric in the pharmaceutical industry. While HCPs have traditionally been the focus of customer strategies, the landscape is shifting towards prioritizing patients as key stakeholders. With greater access to health information and increased empowerment, patients are now influencing their treatment choices more than ever. Incorporating a patient-focused approach alongside the traditional HCP focus can lead to a remarkable 33% increase in patient share. Is your strategy adapting to this crucial shift in focus? 👉 Contact Trilations to discover how we can help you navigate this evolving landscape.

Patient advocacy is no longer just a supportive factor—it’s a key driver of performance. Brands with high patient advocacy achieve 24% higher market share at launch, and when patients actively request these brands, their share rises to 50% higher in the first year. Patients are increasingly engaged and empowered, and their voices are shaping treatment decisions and driving demand among HCPs. The impact is clear: aligning with patient priorities is essential for a successful launch. Are you tapping into the power of patient advocacy? 👉 Contact Trilations to learn how our Launch strategies can help harness patient advocacy for impact.

Let's build the HR of tomorrow together! At Trilations, we aim to continuously support organizations in tackling their biggest (digital) HR challenges. To stay up-to-date with what matters most to HR teams like yours, we have developed a short survey specifically for HR professionals. By participating in this survey, you’ll gain access to an exclusive report with industry results and trends, as well as insights into how your organization compares to others in the market. Are you working in HR and interested in the survey results? Share your experience via the link below by December 3, and receive valuable insights in return! Please note: the survey is only available in Dutch. https://lnkd.in/eCJ5NXTn

The rapidly changing environment in life sciences requires companies to constantly re-evaluate their business and strategies. Trilations provides your team with the insights needed to address critical challenges, enabling you to do more with less so you can thrive in a competitive landscape and stay ahead of the curve.   Are you interested in discovering how the Trilations' Competitive Leadership program can help you tackle your business challenges? Don’t hesitate to reach out to Didier Dierckx.

Frequent, high-quality interactions between your Field Medical teams and HCPs boost customer value, positioning you as a trusted medical partner. But more visits don't always equal more value—too many diminish the impact. Tailor your visit frequency to each market and HCPs' needs to get the most out of every interaction, all while balancing your budget. Quality over quantity—are you making that choice? Dive into our article for deeper insights on optimizing medical engagement: 👉 https://loom.ly/idPMf-c #trilationsmedical #medicalaffairs #healthcare #fieldmedical  #medicalengagement

Companies that prioritize patient-centric strategies are reaping significant rewards, achieving faster uptake and higher peak sales following their launches. In fact, patient-focused launches see a remarkable 29% increase in market share within the first 12 months compared to their non-patient-centric counterparts. This advantage grows even further, with a 20% difference after 24 months. By aligning your launch strategy with patient needs and preferences, you can drive engagement and foster long-term brand loyalty. Is your organization ready to embrace a patient-first approach? 👉 Contact Trilations to explore how we can help you implement effective patient-focused strategies. #Trilations #PatientCentricity #Launch

How Trilations helped a long-term client to increase brand uptake. About six months ago, a local brand team from a long-term client approached Trilations. They had launched a new product in Hematology, and while HCP perceptions about the brand were generally positive, the uptake remained below expectations. In alignment with our client, we set up a Competitive Leadership program, which clearly revealed an access issue. Hematologists were not sufficiently aware that our client’s product was included in national and regional guidelines and that it was reimbursed. We collaborated closely with our client through face-to-face workshops to develop a cross-functional action plan. Our client’s cross-functional team took this action plan to heart and began implementing it—and it paid off! When we recently analyzed the final outcomes of this Competitive Leadership program, we observed not only a stronger position for our client regarding ‘Access’ perceptions relative to competitors, but our client also confirmed an increase in brand uptake! Don’t hesitate to reach out to Didier Dierckx if you’d like to know more on how Trilations' Competitive Leadership program can help you.

🌟 Let’s explore what’s NEXT in pharma together! 🌟 It’s no surprise that Field Medical plays a crucial role in building strong partnerships with healthcare practitioners. Not only do they provide the best engagement experience with HCPs, but they are also essential to cross-functional, aligned engagement, making them a key factor in becoming a trusted partner to HCPs. Join Claire Versluys and Michael Vergauwen at the NEXT Pharma Summit on October 22 as they discuss the power of personalized engagement and how AI is empowering Field Medical teams to achieve this partnership. #NEXTPharma #AI #PharmaCX #FieldMedicalExcellence #Trilations #HealthcareInnovation #MedicalAffairs

🌟 Let’s explore what’s NEXT in pharma together! 🌟 We are thrilled to participate in the NEXT Pharma Summit CX & AI in Vienna, where we’ll delve into the future of authentic engagement with healthcare professionals (HCPs). Our research, based on over 100,000 recorded HCP interactions across global markets in HEMA, ONCO, IMMUNO, and CARDIO, has identified three key drivers that enhance HCP engagement: 1. Relevance: delivering meaningful and relevant information improves HCP experiences by an average of 18%. 2. Personalization: tailored touchpoints result in a 17% boost in engagement. 3. Transparency: open and transparent communication leads to a 15% improvement in overall experience. Join us as we explore how AI can transform these key factors into even more authentic and impactful HCP engagements. Let’s shape the future of pharma engagement together! Meet our experts, Claire Versluys and Michael Vergauwen, at the summit to discover more about these insights and what’s NEXT in pharma. #NEXTPharma #AI #CustomerEngagement #PharmaCX #AuthenticityMatters #HCPEngagement #Trilations #Personalization #HealthcareInnovation