UPR Benelux

🌟 Proud to Support Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA)’s Groundbreaking Launch! 🌟   On November 14th, the Royal Museum of Fine Arts Antwerp (Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA)) made history with the launch of their first-ever tabl’eau de parfum. This exquisite fragrance, crafted by scent artist de Coninck Laura, captures the museum's essence with notes of vetiver, patchouli, and centifolia roses, inspired by the museum’s art, architecture, and rich history.   At UPR Benelux, we were honored to support the press launch, host the event in the stunning setting of Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA), and showcase the perfume in our UPR window. The window display tied seamlessly into our Gallery theme during our UPR Press Days, visually narrating the sensory story of the fragrance and its connection to the museum.   The launch was a celebration of creativity and innovation, offering guests a multi-sensory journey that brought together art, emotion, and scent. For those still looking for a unique holiday gift, the KMSKA perfume is available in the museum shop for €145. https://lnkd.in/edGRQxwr   Congratulations to Koninklijk Museum voor Schone Kunsten Antwerpen (KMSKA) on this extraordinary milestone and thank you for letting us be part of this inspiring project!   #UPRBenelux #KMSKA #tablEAUdeParfum #PR #ArtMeetsInnovation #PerfumeLaunch Anouk S. Aline Mourant

New project! NO GA’s launch into the Dutch market As part of the Dutch launch for NO GA, the Scandinavian designcurator called Nordiska Galleriet, UPR Benelux was appointed to assist team NO GA and realise a strong and impactful launch. UPR was responsible for location scouting for their stunning pop-up showroom in Amsterdam, which ran from November 5–17. To kick off this exciting launch, we organised a press breakfast and an influencer dinner on November 5, curating every detail—from guest list creation and RSVPs to catering, photography, and decorations. Press Breakfast: Welcomed 20 top-tier press, including Harper’s Bazaar, Vogue Living, ELLE, and JAN Living. Influencer Dinner: Hosted 40 VIPs, KOLs, artists, and creatives from the interior, lifestyle, and fashion worlds. The results speak for themselves! Social media buzz generated a value of over €114,000, reaching an audience of 1.8 million. Local coverage included features on Vogue and Harper’s Bazaar NL, solidifying NO GA’s strong entry into the Dutch market. A huge thank you to: ✨ Copain Amsterdam for the delicious catering ✨ RAE Blooms for the breathtaking floral arrangements ✨ The incredible NO GA | Nordiska Galleriet team for their seamless collaboration We’re proud to have been part of this milestone and can’t wait to see what’s next for NO GA in the Netherlands! #UPRBenelux #LaunchEvent #PR #interior #curator #marketlaunch

🌱 UPR Benelux is proud to support WELEDA Benelux 🌿 B Corp and their visionary Cradle Campus!   As WELEDA Benelux 🌿 B Corp’s PR partner, we’re thrilled to announce the opening of their Cradle Campus – one of the most sustainable distribution centers in Europe. This remarkable facility, built entirely from local wood and clay and powered by solar and geothermal energy, operates 100% emission-free. It sets a new benchmark in sustainability, circularity, and biodiversity.   With a capacity of 72,000 m², the Cradle Campus can handle up to 10,000 orders per day across 47 countries, utilizing innovative methods that reduce environmental impact. The campus also gives back to nature, with orchards and blooming landscapes that promote biodiversity. 🌍💚   At UPR Benelux, we are proud to support WELEDA Benelux 🌿 B Corp’s commitment to a sustainable future and hope the Cradle Campus will inspire other companies to follow this path. Watch the Cradle Campus in action in this video:  https://lnkd.in/gMX8mdC3   For more information contact our beauty account Justine Van de Velde. #WELEDA #BCorp #Sustainability #CradleCampus #UPRBenelux #Innovation #Future

New Client Alert!   Blaze Amsterdam is where style and sustainability meet. This high-end brand from Amsterdam gives pre-loved items a new, luxurious life. At Blaze, the finest vintage blazers and other timeless pieces are carefully selected and handcrafted into modern, elegant designs.   Each piece is locally and thoughtfully crafted in an atelier in Amsterdam. Choosing Blaze means embracing not only a unique style but also a conscious lifestyle.   You’re one of a kind—dress like it with Blaze.   Now available in our UPR showroom! For product requests, reach out to claudia@upragency.com.

Stichting Orange Babies creative in beating HIV, strives for an HIV-free generation. Because all children, adolescents and mothers living with HIV are entitled to a promising future. Orange Babies takes care of 18 projects in South Africa, Zambia and Namibië. On 23 November, Orange Babies will celebrate their 25th anniversary with an amazing Birthday Bash. It will be a very special evening with a dinner for 200 people, presented by Caroline Tensen and Beau van Erven Dorens. Performances of cabaretier Martijn Koning, the Hermes House Band, and dj Mayday. https://lnkd.in/eMrDEMf4 JOIN Orange Babies and their following with this GREAT achievement. Book a seat or table for an unforgettable evening full of joy, warmth, inspiration, fantastic food & drinks but above all great company. UPR as an organisation supports the Orange Babies Foundation since 2010. UPR believes in giving back, from expertise, to connections to PR support. UPR, connecting the dots for you. #orangebabies #HIVawareness #charity #cbferkendgoeddoel

Now open! Yesterday we officially opened a design hotspot in the city center of Amsterdam: NO GA. Nordiska Galleriet Group is bringing Scandinavian design to Amsterdam with a pop-up showroom. From November 5–17, they’ll showcase iconic brands like Cassina, Artek, and Flos at Rozenstraat 59. This temporary space is an exciting chance to explore NO GA’s signature style and vision up close and marks a milestone in their international journey. Whether you're a design enthusiast or just curious, it’s a perfect spot for some serious inspiration. Discover more about NO GA and the pop-up space here: https://lnkd.in/gvHCSJet   Details: Location: Rozenstraat 59, 1016 NN Amsterdam Opening Hours: Tue–Fri 10:00–18:00, Sat 11:00–16:00 *closed on Monday 11th of November

🇨🇭 From fashion to fragrance. Swiss fashion brand STRELLSON, renowned for its premium tailored menswear, proudly launched its first fragrance collection. Each scent is expertly crafted for the modern man, emphasizing independence and versatility. With four distinctive fragrances, this collection is designed to elevate any occasion. For product request about the new fragrance range, or if you are looking for a suit for your red carpet event, please contact cassandra@upragency.com

🌈 This Thursday in Brussels, we celebrated an exciting milestone with our client Swatch as they launched the groundbreaking Swatch BREAK FREE Collection! Inspired by a spirit of limitless creativity, this collection reimagines iconic moments from Swatch’s history while challenging boundaries and inviting everyone to embrace self-expression. ✨ Swatch transformed streets into colorful spaces of freedom, capturing the essence of its 1980s roots when art, music, and street culture first shaped the brand’s DNA. The Swatch BREAK FREE Collection channels this unique energy by blending Keith Haring's iconic artwork with modern, BIOCERAMIC watch designs that are both bold and timeless. As part of this global celebration, the event in Brussels encouraged attendees to explore and express themselves in a space filled with creativity and positive provocation. Through vibrant colors and artistic detail, the collection empowers wearers to not only tell time but make a statement. 🌍💥 Join Swatch in asking, "What if...I break free?" and rediscover the joy of self-expression without limits. The Swatch BREAK FREE Collection is now available worldwide—time to make moves! #SwatchBREAKFREE #UPRBenelux #Swatch

For Autumn Winter 24 Fabienne Chapot honours Sisterhood; the special bond between two women. We celebrated these special connections with key editors during a very special and intimate dinner. For the mothers, the sisters and the best friends. Our guests invited a plus one that is dear to their heart. With their input we created personal video messages for their "Sisters" that were showcased throughout the night. A night to remember full of love, laughter and some tears.    "When sisters stand shoulder to shoulder, who will stand a chance against us?"

💄 🚀 🔥 We e.l.f.ing did it!   The past weeks the Wees Jez e.l.f campaign went live. We were in charge of the total execution. From coming up with the tagline ‘Wees Jez e.l.f.’ to concept, development, production and organization of the activations. The goal of the campaign was to inform the Dutch consumers about who E.L.F. BEAUTY is, what they stand for and share the news e.l.f. is widely available throughout the Netherlands in over 400 stores, thanks to the availability at Etos and Douglas.   To promote the activations we collaborated with 21 content creators. Each sharing the Wees Jez e.l.f. campaign message. On top of that, to go hyperlocal, the group was split in three groups each focusing on a different city and activation.   In Eindhoven and Rotterdam we had the Stop & Glow Beauty Bar. People queued up from early in the morning till end of the day to get their bike glammed up, get a touch up by one of the make up artist, meet their favorite Tiktok creator or just to discover the e.l.f. products. Even during the first Autumn storm people patiently waited outside to have their e.l.f. moment.   Approximately over 2 days, 2.500 people visited our Eindhoven activation and 2000 Rotterdam. The final stop was in Amsterdam with over 2500 visitors.   Thursday night 3rd of October was the opening of the Wees Jez e.l.f. pop-up experience. Over 130 influencers and press got a sneak preview of the pop-up and enjoy live performance of Emma Heesters. Just like in Eindhoven and Rotterdam consumers could get a touch up by a professional make up artist. This way consumers could get their colour match for their foundations.   To make the campaign literally come alive a photo studio was created in style of the campaign. The photos were uploaded in real time on out of home screens. Within 20 minutes people saw their own Wees Jez e.l.f. campaign image on the billboards in the city center of Amsterdam. Showing that e.l.f. is actually for every Eye Lip and Face.   A more informative layer was added by the two workshops we hosted in the Wees Jez e.lf. pop-up. The workshops were for a select group of 40 each. One hosted by Dilara Selfinaz about the perfect glowy make up look. And the other one by professional MUA Natasha Alika about how to do your glam with a problematic skin. What more can we say... we are e.l.f.ing proud!