Growth Marketeer

Cohabs is a Belgian scale-up that provides a network of flexible, fully furnished accommodations by creating sustainable community-driven shared houses. Our purpose is to shape a better tomorrow by improving the way we live today. Today we buy, renovate, and manage incredible homes located in the best neighborhoods of Brussels, New York, Paris, Madrid, and we are opening Luxembourg, Milan, London, and Marseille this year, with about a total of 2250 bedrooms.

Check our videos on our YouTube channel to get a real feel for what we do.

Your Role

Focusing on performance marketing (SEM, Social, digital medias) but also comfortable with other digital marketing fields (SEO, CRO, Analytics, CRM, etc.), your role consists in:

• Initiating, monitoring, and optimizing media campaigns in an international context (Brussels, New-York, Paris, Madrid, etc.), from worldwide paid search campaigns on Google to managing listings on marketplaces. You’ll have the opportunity to lead online media budget and ensure optimization of the customer acquisition cost.
• Managing all digital customer touchpoints including but not limited to our website, blog, emails, search engines, marketplaces, and more.
• Optimizing the acquisition strategy with a clear understanding of lifetime value and customer acquisition cost. It's not only to acquire new users and members but also to retain them.
• Exploring and prioritizing new opportunities and strategies that will assist with scaling acquisition and growth efforts sustainably.
• Managing end-to-end monitoring and reporting of all of online activities and media/digital campaigns.
• Identifying, analyzing, and structuring all the data collected from the website and former/active members to generate actionable insights for the product department
• Collaborating with the Creative Team to reach and delight existing and future tenants

Requirements

• You have at least 6 years of relevant experience in digital marketing as a Performance Marketeer, Growth Marketeer, Paid Media Specialist, Campaign Manager, or any similar experience
• You display a proven track record in lead generation and scalability
• You're data-driven when making decision and sharing insights
• Paid search and paid social has few secrets for you (Google, Meta, TikTok, Linkedin, Youtube, etc.)
• You're adaptable and can be keen to run A/B testing campaigns, do CRO, deploy new landing pages for SEO, etc.
• You're curious enough to always exploring market trends and implementing best practices in your work
• You are a natural team player
• You believe in Cohabs mission and are keen to join a fast-growing startup environment that fosters ownership and responsibility
• Flexibility is key here, you're expected to work 3 days a week from the office
• You have strong command of English and feel comfortable in a mainly French speaking environment

Hiring Process

• Online Interview with Steven (Recruiter) - 45min
• Online Interview with Kevin (VP Marketing) - 1h
• Business case to prepare and present online to Kevin - 1h
• Onsite meeting with Youri (CEO), Akésia (HR Manager) and the team - 1h