Senior Qualitative Researcher

Job Description

• Ipsos is an international player, present in 90 different markets. In Belgium, we have a diverse team of 180 creative and inquisitive professionals, from more than 10 different nationalities, based in Ghent, Antwerp and Leuven.
• As a leading global research company, we are involved in both tactical and highly strategic decisions
• We are committed to your personal development, coaching and growth opportunities
• We focus strongly on the well-being of our employees with our Energy program. We even won the Sport Award for our initiatives.
  
  

#ProudToBeIpsos

Ipsos Unlimited Understanding is looking for a qualitative (senior) research consultant with an apt for strategic brand advice! Do you dare to dive deep and uncover the real drivers of consumer behavior? Do you see it as a challenge to translate qualitative data into concrete, strategic recommendations that truly help our international clients, with a diverse set of global and local brands? Then you are the qualitative (senior) research consultant we are looking for!

At Ipsos Unlimited Understanding, our qualitative research department, we go beyond just data. We deliver in-depth insights into attitudes, motivations and behaviors that determine consumer behavior.

As a qualitative (senior) research consultant, you are the bridge between data and strategy. You are an indispensable partner for our (inter)national clients in the FMCG sector, advising them on optimizing their products, services and customer experiences.

What makes your role unique?

You are not just a researcher; you are a consultant who formulates strategic recommendations based on in-depth qualitative research. You combine analytical thinking with a good dose of creativity and commercial insight. Your challenges?

• You co-develop innovative and winning proposals and pitches, from standard briefs to complex, challenging projects.
• You lead (inter)national qualitative research projects from A to Z, from designing discussion guides to analyzing and interpreting data, taking into account cultural nuances.
• You present findings and recommendations to clients in a clear, concise and convincing manner.
• You identify trends and developments within the FMCG sector and translate these into concrete applications for our clients.
• You build and maintain strong relationships with international clients.
  
  

Do you recognize yourself in this?

• You have experience in brand management, brand consultancy, qualitative research or a similar role.
• You have a strong knowledge of the FMCG sector.
• You are a creative thinker with a commercial mindset and excellent storytelling skills.
• You have a flexible, innovative and analytical working style.
• You are skilled in project management and know how to structure.
• You are result-oriented and driven.
• Your mother tongue is Dutch or French and you are highly fluent in English.
• You are part of a diverse team (+20 people, both senior experts and young talents, 9 different nationalities, …)
  
  

What can you expect from us?

• A competitive package with extralegal benefits based on your experience and expertise, along with 28 days of vacation and 2 paid volunteer days.
• We offer you the opportunity to lease a bicycle at a more advantageous rate.
• An environment where your efforts and achievements are recognized and rewarded.
• We are passionate about our work and find a good work-life balance equally important. As a result, we offer you a hybrid work environment where you can work from home flexibly during two days per week after an onboarding period.
• You will join a small and friendly team with colleagues that are happy to welcome you, support you and teach you everything on the job.
• You will have numerous opportunities for personal and professional growth through training and career opportunities.
• We are a Sports Award winning company. We engage in numerous sports activities such as cycling weekends, ski and snowboard initiations, marathons, wall climbing, padel, surfing, power dancing, etc. Our Energy program doesn’t only entail a sports pillar, we also focus on your mental health and healthy food.
• Every time, our Ipsos colleagues look forward to our afterwork drinks, summer party and New Year's party.
• Finally, we value corporate social responsibility and try to make a positive contribution by organizing numerous activities such as a river clean-up, zero waste actions, tree planting, etc.
  
  

Ready to make a difference?

Apply now via the online form on our Global Career site and become part of our team!

Questions?

Contact us via Mailbox.HR@ipsos.com or visit our website .

About Us

Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years . With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!

About The Team

The Ipsos Understanding Unlimited service line uses Qualitative techniques to humanize data and bring cultural intelligence into our clients’ thinking. We bring ‘life to life’, through listening, observing and illuminating human interactions. Ipsos UU is the largest qualitative research company in the world. IUU has a community of 1300 specialists with diverse backgrounds and skill sets (e.g. ethnographers, community managers, semioticians) who understand people better than anyone else, simply because we have done more research for more clients in more countries than anyone else. With us, clients are fluent in 88 cultures.