Mobile application development is a serious business and building a mobile application for your commerce is a complex and important decision. Today, users have ever-changing needs and demands on mobile app features.
And if you don’t provide these features, users will likely lose interest and not use your app. According to a study of the Manifest, about 51% of their respondents said they deleted an app only one week ago or less.
Companies should include elements in their apps is essential. This article will tell you some innovative mobile app features that will increase your business’s mobile application’s usability and worth.
Should Your Business Have a Mobile Application?
There are various reasons why mobile apps have become so popular among companies. Mobile application is highly in demand on the market today. According to Mobile App Daily, nearly half of smartphone users open more than ten mobile applications daily.
Businesses should take advantage of this prospect and use their mobile applications for various purposes like marketing, customer engagement, data collection, etc.
Likewise, here are some benefits of developing a mobile app for business.
1. Improve Customer Engagement
Mobile apps are essential for brands to engage with their customers. Apps help brands to reach out to their customers and provide them with a better customer experience. Businesses can connect with their customers more personally through the mobile app and provide them with a better customer experience.
You can use your mobile application by providing 24/7 live chat, in-app FAQs, notifying your customers about a new product, and more!
For example, suppose you are in the personal training business. You can use personal training software to help personal trainers offer their services online and provide a better customer experience. This type of mobile app will allow personal trainers to communicate with clients, track progress, and deliver personalized workout plans in an easier way than ever before. In addition, personal training software can build more loyal relationships with their customers and provide them with a better personal training experience.
2. Create a better marketing channel
With the immediate need for digitalization, gone were the days of using expensive and traditional marketing methods. Today, having reliable internet and mobile presence can help your company thrive in a competitive landscape.
A mobile application can help businesses to reach a wider audience and enhance their marketing and sales. They allow you to reach your customers and interact with them to humanize your company. In addition, a mobile application can help you through the following marketing strategies:
- Get feedback from customers to improve your marketing strategy
- Enhance brand visibility and awareness
- Advertise to customers about promotions and new items
- Get customer data such as in-app behavior, purchasing decision, habits, and more.
- Readvertise a product through shopping cart reminders
- Social network marketing through an app
3. Enhance Customer Loyalty and Retention
In the mobile era; businesses must be able to reach their customers on the go and provide them with a personalized experience. Likewise, mobile apps are one of the best ways for companies to enhance and increase customer retention.
Mobile apps are an excellent way for companies to increase customer loyalty. They can provide customers exclusive offers, rewards, and other incentives through their app, encouraging repeat business and customer engagement.
Top 6 Mobile Innovations to Upscale Your Mobile Application
A well-designed and developed app can bring many benefits and opportunities to your company. And while some essential elements such as speed, layout, and usability are crucial, many users might find your application useless without the latest features.
Here are some excellent features to add during your mobile app development:
1. 24/7 Chat Support Functions
The benefits of live chat in a mobile app are plentiful. For starters, it helps in reducing the number of support tickets. It also helps in improving buyer satisfaction and increasing conversion rates. The live chat feature dramatically increases the customer experience and keeps them engaged with your brand.
2. Search Options
The search feature in a mobile app is one of the most popular apps on the internet and is used by millions daily. A search option can make your app simple and easy for users.
Many people use this mobile innovation because they can quickly access all of their information with just a few words and clicks.
3. Push Notification
Push notification is a message on a mobile device, such as a promotion, coupon, invitation, and more. Most app publishers and developers use this feature to tap and connect with their customers to announce an event or product.
Through this feature, you can set which days and times you send to receive notifications from the app and the types of messages you want to send.
4. Scalable Text
Another mobile innovation that every mobile app should have is scalable text. Scalable text is a feature available on most mobile devices and can be used to make text bigger or smaller. This feature is excellent practice around accessibility and user flexibility. It lets your mobile app accommodate any type of customer and for everyone to enjoy your service.
5. Multifactor Authentication
According to a study steered by Ponemon Institute on Cybersecurity, they found out that 66% of small to medium-sized businesses around the globe have experienced a cyber-attack in a year. And this includes breaches of customers’ information, company data, and more.
Likewise, it’s essential to add modern security features to your mobile. One mobile innovation that your business app should have is multifactor authentication. Multifactor authentication is a technique of confirming a user’s claimed identity by utilizing the password and a physical token. It is an important security measure to protect your account from unauthorized access.
6. Data Collection Opt-Out
Data collection is probably one of the most critical aspects of building a mobile application. However, some users fear the security of their data and identity.
A mobile feature like data collection opt-out will give users more control over their personal information. It will make them feel safe about using your mobile application. Moreover, this feature can help your business establish trust and transparency with your customers.
Conclusion
These six features are just a few among the thousand mobile innovations that you can add in you can add up to your application. Make sure to take advantage of these innovations to stand out from the competition.
After all, the future of mobile applications is bright as there are so many possible ways to use them.
About this Contributor Blogger: Flexisource IT is your best gateway to top-caliber fully managed IT teams dedicated to servicing Australian businesses and startups to scale up and grow rapidly.
The Comm Entrepreneur 
Great post, Stephanie. Do you think a business needs to have both iOS and Android versions of the mobile app In addition to these six features? Is that a worthwhile return on investment?
Great question! And the answer is…it depends on your goals. Having a functional app in both operating systems is key of you want to accrue the most users possible and to have them use it frequently (I.e. this is how you’re making your money). Or if it’s merely a supplemental feature to support other goals (and budget and resources are limited) it’s okay to start with just one operating system and plan to phase out an expansion. Some of the best mobile apps we know today have done this very thing!