My Holiday Wish For You: The Gift of Rest & Renewal

Wishing you a balance of adventure, relaxation, and much time spent with family this holiday season! As the holiday season embraces us with its magic, I want to share a heartfelt reminder: take this time to pause, breathe, and truly savor the moments that matter. The hustle will wait, but the joy of building memories … Continue reading My Holiday Wish For You: The Gift of Rest & Renewal

Fostering Gratitude and Generosity This Holiday Season

The holiday season is often described as the most wonderful time of the year, and for good reason. It’s a time when we gather with loved ones, celebrate cherished traditions, and reflect on the year that’s passed. Yet amidst the hustle and bustle, it can be easy to lose sight of the deeper meaning of … Continue reading Fostering Gratitude and Generosity This Holiday Season

How to Get the Media to Pick Up Your Press Release: 7 Essential Tips

If you're trying to get your brand, event, or announcement in front of a larger audience, a well-crafted press release can be a powerful tool. But writing a press release is only half the battle—you also need to make sure it gets picked up by the media. With journalists receiving hundreds of press releases daily, … Continue reading How to Get the Media to Pick Up Your Press Release: 7 Essential Tips

How to Start Your Business’s Public Relations Strategy from Scratch

On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! If you've been running a business … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch

Mastering Time Management During the Holidays: 8 Tips for Staying Productive and Enjoying the Season

The holiday season is a magical time of the year filled with celebrations, family gatherings, and often, a long to-do list. Between shopping, hosting, traveling, and work deadlines, it can quickly become overwhelming. Managing your time effectively during the holidays can be the key to not only staying productive but also truly enjoying the season. … Continue reading Mastering Time Management During the Holidays: 8 Tips for Staying Productive and Enjoying the Season

Trusting Your Gut: How to Hone Your Intuition as a Business Owner

Running a small or medium-sized business comes with a lot of responsibilities. You make countless decisions every day—some small, some life-changing—each one carrying a ripple effect across your business. With so many factors at play, how can you confidently make the right choices? The answer lies in one of your most powerful, yet often overlooked, … Continue reading Trusting Your Gut: How to Hone Your Intuition as a Business Owner

Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season

For small businesses, the holiday season presents a huge opportunity to increase sales, engage with customers, and boost brand awareness. However, this busy time of year also brings unique challenges that can lead to costly marketing mistakes. Below are some of the most common pitfalls small businesses make during the holiday season, along with tips … Continue reading Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season

When Simpler is Better

On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! There's a quote I've seen written … Continue reading When Simpler is Better

The Invisible Mental Load of a Business Owner

Whether you're a business owner, spouse, parent, or caregiver in any capacity, you've likely felt it. It's the invisible mental load we carry when we're responsible for actions and decisions that impact others. A "mental load" can be defined as the weight of tasks we carry on our mind, day in and day out, that … Continue reading The Invisible Mental Load of a Business Owner

Can’t afford Public Relations? Consider this.

A common myth and misconception about Public Relations is that it's only for large corporations with big budgets who can pay the hefty retainers of a PR agency. This still occurs, I'm sure. But that's an outdated model! Public Relations, or PR, is truly essential to every organization regardless of age, size, revenue, or number … Continue reading Can’t afford Public Relations? Consider this.