The holiday season is often described as the most wonderful time of the year, and for good reason. It’s a time when we gather with loved ones, celebrate cherished traditions, and reflect on the year that’s passed. Yet amidst the hustle and bustle, it can be easy to lose sight of the deeper meaning of … Continue reading Fostering Gratitude and Generosity This Holiday Season
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! If you've been running a business … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
For small businesses, the holiday season presents a huge opportunity to increase sales, engage with customers, and boost brand awareness. However, this busy time of year also brings unique challenges that can lead to costly marketing mistakes. Below are some of the most common pitfalls small businesses make during the holiday season, along with tips … Continue reading Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season
A common myth and misconception about Public Relations is that it's only for large corporations with big budgets who can pay the hefty retainers of a PR agency. This still occurs, I'm sure. But that's an outdated model! Public Relations, or PR, is truly essential to every organization regardless of age, size, revenue, or number … Continue reading Can’t afford Public Relations? Consider this.
Whether you know you are ready to partner with a Public Relations professional, or you're just beginning to explore your options, you might find yourself overwhelmed with possibilities and information. What's more important, location or expertise? Is it worth paying more to work with a big agency vs. a sole proprietor? And how do you … Continue reading Red Flags & Green Flags – What to look for in a PR Professional
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! We all have a master, more … Continue reading Who are you serving?
This one’s going to hit hard. For someone who works in the world of communications, social media serves a purpose, but it absolutely comes with a dark side. At a minimum, you can feel the nagging pressure to always be connected and to measure the value of your thoughts and ideas, even your life accomplishments, … Continue reading Putting Social Media Back in Its Place
When I look back on the summer of 2024, it will be filled with some really beautiful memories. A relaxed schedule with my two sons off school, so much baseball that took us on some incredible journeys including the Cal Ripken World Series (for both of their teams!), visits from family, pool time, day trips, … Continue reading Learning How to Lose
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Life has seasons, chapters, and eras. … Continue reading It’s Okay to Not Love Every Season of Life
Our definition of success is often a moving goal post. We set a milestone we hope to achieve, and we work and work until we get there. But once we do, we move the goal post further back and set a new goal. In certain circumstances this isn't a bad thing. It can look like … Continue reading The Art of Wanting What You Have
The Comm Entrepreneur 