Exploring the Benefits and Drawbacks of Threads: Is it the Right Fit for SMEs?

On July 1, Elon Musk tweeted that non-verified users will only be able to read 600 tweets per day. As a result, limiting the majority of Twitter users. Not long after, on July 5, Threads, a social media app linked to Instagram, was launched. Since Meta’s release of the Instagram Threads, it has been rivaling … Continue reading Exploring the Benefits and Drawbacks of Threads: Is it the Right Fit for SMEs?

Bennis Public Relations Turns 7 Years Old – The Best Gifts Its Given to Me

Last month was the seventh anniversary of a pivotal moment in my career. However, July 15 came and went without celebration or even reflection – but for good reason. July 15, 2011 is the day I officially became the fulltime owner of my firm, Bennis Public Relations. This was the day I took a major … Continue reading Bennis Public Relations Turns 7 Years Old – The Best Gifts Its Given to Me

When Should You Outsource a Task?

As a PR consultant, I am most often the one helping businesses outsource their PR and communication strategies to lessen their workload. For a lot of reasons, I love the concept of outsourcing and believe that in specific scenarios it works beautifully! Business owners have more time to devote on business development and operations, while … Continue reading When Should You Outsource a Task?

How to Take Advantage of Working From Home in the Summer

If you’ve ever had the experience of working from home, you know there can be some unique challenges. However, there are also some pretty cool benefits, particularly during the summer months when working from home can allow you to get outside and enjoy the season as much as possible. Here’s our guide for taking full … Continue reading How to Take Advantage of Working From Home in the Summer

How Blogging Has Built My Business

When I first began blogging in June of 2011, it was an experiment. Publishing my first post didn’t feel much different than writing in a Word doc. I had zero subscribers and only a measly three or four people randomly stumbled on my blog each day. I wanted to learn how to be an effective … Continue reading How Blogging Has Built My Business