My Holiday Wish For You: The Gift of Rest & Renewal

Wishing you a balance of adventure, relaxation, and much time spent with family this holiday season! As the holiday season embraces us with its magic, I want to share a heartfelt reminder: take this time to pause, breathe, and truly savor the moments that matter. The hustle will wait, but the joy of building memories … Continue reading My Holiday Wish For You: The Gift of Rest & Renewal

Fostering Gratitude and Generosity This Holiday Season

The holiday season is often described as the most wonderful time of the year, and for good reason. It’s a time when we gather with loved ones, celebrate cherished traditions, and reflect on the year that’s passed. Yet amidst the hustle and bustle, it can be easy to lose sight of the deeper meaning of … Continue reading Fostering Gratitude and Generosity This Holiday Season

How to Start Your Business’s Public Relations Strategy from Scratch

On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! If you've been running a business … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch

Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season

For small businesses, the holiday season presents a huge opportunity to increase sales, engage with customers, and boost brand awareness. However, this busy time of year also brings unique challenges that can lead to costly marketing mistakes. Below are some of the most common pitfalls small businesses make during the holiday season, along with tips … Continue reading Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season

When Simpler is Better

On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! There's a quote I've seen written … Continue reading When Simpler is Better

Red Flags & Green Flags – What to look for in a PR Professional

Whether you know you are ready to partner with a Public Relations professional, or you're just beginning to explore your options, you might find yourself overwhelmed with possibilities and information. What's more important, location or expertise? Is it worth paying more to work with a big agency vs. a sole proprietor? And how do you … Continue reading Red Flags & Green Flags – What to look for in a PR Professional

Who are you serving?

On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! We all have a master, more … Continue reading Who are you serving?

What Waitressing Taught Me About Client Relationships

Waitressing tables is the hardest job I've ever had. I mean that sincerely. And I've worked a lot of hard and undesirable jobs over my professional life. This job also taught me some of the best life skills I continue to employ until this day. Customer service, time management, problem solving, and resilience to name … Continue reading What Waitressing Taught Me About Client Relationships

Putting Social Media Back in Its Place

This one’s going to hit hard. For someone who works in the world of communications, social media serves a purpose, but it absolutely comes with a dark side. At a minimum, you can feel the nagging pressure to always be connected and to measure the value of your thoughts and ideas, even your life accomplishments, … Continue reading Putting Social Media Back in Its Place

5 Businesses that should NOT use PR

Public Relations is a powerful tool, but it requires a skilled craftsman with the right knowledge to utilize it correctly. Over the 13 years I have run my PR consulting business, I have seen Public Relations produce incredible results with efficiency and effectiveness that are uniquely different from marketing and advertising. I’ve also seen the … Continue reading 5 Businesses that should NOT use PR