Investing in Buyer Personas: Maximizing ROI in Your Content Marketing Campaigns

Posted on by Stephanie Shirley

There is no denying that content marketing is important for your business. It helps you build your credibility, spread awareness about your brand, and position yourself as a thought leader in the industry. But to do that, you must know how to communicate with your audience. For that to happen you need to create buyer … Continue reading Investing in Buyer Personas: Maximizing ROI in Your Content Marketing Campaigns

Panic Does Not Equal Passion

Posted on by Stephanie Shirley

For better or for worse, I seem to be pulled toward career paths that are not for the faint of heart. Just when I caught my breath from a whirlwind statewide gubernatorial election, it took merely 4 short months before I needed that adrenaline rush again. I craved the feeling of having meaningful tasks to … Continue reading Panic Does Not Equal Passion