The holiday season is often described as the most wonderful time of the year, and for good reason. It’s a time when we gather with loved ones, celebrate cherished traditions, and reflect on the year that’s passed. Yet amidst the hustle and bustle, it can be easy to lose sight of the deeper meaning of … Continue reading Fostering Gratitude and Generosity This Holiday Season
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! If you've been running a business … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
For small businesses, the holiday season presents a huge opportunity to increase sales, engage with customers, and boost brand awareness. However, this busy time of year also brings unique challenges that can lead to costly marketing mistakes. Below are some of the most common pitfalls small businesses make during the holiday season, along with tips … Continue reading Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! We all have a master, more … Continue reading Who are you serving?
Waitressing tables is the hardest job I've ever had. I mean that sincerely. And I've worked a lot of hard and undesirable jobs over my professional life. This job also taught me some of the best life skills I continue to employ until this day. Customer service, time management, problem solving, and resilience to name … Continue reading What Waitressing Taught Me About Client Relationships
This one’s going to hit hard. For someone who works in the world of communications, social media serves a purpose, but it absolutely comes with a dark side. At a minimum, you can feel the nagging pressure to always be connected and to measure the value of your thoughts and ideas, even your life accomplishments, … Continue reading Putting Social Media Back in Its Place
Public Relations is a powerful tool, but it requires a skilled craftsman with the right knowledge to utilize it correctly. Over the 13 years I have run my PR consulting business, I have seen Public Relations produce incredible results with efficiency and effectiveness that are uniquely different from marketing and advertising. I’ve also seen the … Continue reading 5 Businesses that should NOT use PR
When I look back on the summer of 2024, it will be filled with some really beautiful memories. A relaxed schedule with my two sons off school, so much baseball that took us on some incredible journeys including the Cal Ripken World Series (for both of their teams!), visits from family, pool time, day trips, … Continue reading Learning How to Lose
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Let's talk about resilience. By definition, … Continue reading How to Be a More Resilient Person
The art of storytelling is an essential skill for any business hoping to build a memorable and valuable brand. The people who do this well know how to consistently deliver an interesting message that engages its target audience, evokes emotion, and stands out among the many messages we are bombarded with each day. But what … Continue reading Slow Season for PR? Try These Hacks
The Comm Entrepreneur 