On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! This one’s going to hit hard. … Continue reading Putting Social Media Back in Its Place
We’re only a little more than a month into 2025, but it already feels like a year’s worth of growth has taken place. For a while now I have felt the inner stirrings of ideas and desires moving inside of me, waiting for the right time to emerge. I’m not worried about needing to know … Continue reading What’s Been on My Mind…
For small businesses, the holiday season presents a huge opportunity to increase sales, engage with customers, and boost brand awareness. However, this busy time of year also brings unique challenges that can lead to costly marketing mistakes. Below are some of the most common pitfalls small businesses make during the holiday season, along with tips … Continue reading Common Marketing and Communications Mistakes Small Businesses Make During the Holiday Season
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! There's a quote I've seen written … Continue reading When Simpler is Better
A common myth and misconception about Public Relations is that it's only for large corporations with big budgets who can pay the hefty retainers of a PR agency. This still occurs, I'm sure. But that's an outdated model! Public Relations, or PR, is truly essential to every organization regardless of age, size, revenue, or number … Continue reading Can’t afford Public Relations? Consider this.
This one’s going to hit hard. For someone who works in the world of communications, social media serves a purpose, but it absolutely comes with a dark side. At a minimum, you can feel the nagging pressure to always be connected and to measure the value of your thoughts and ideas, even your life accomplishments, … Continue reading Putting Social Media Back in Its Place
Public Relations is a powerful tool, but it requires a skilled craftsman with the right knowledge to utilize it correctly. Over the 13 years I have run my PR consulting business, I have seen Public Relations produce incredible results with efficiency and effectiveness that are uniquely different from marketing and advertising. I’ve also seen the … Continue reading 5 Businesses that should NOT use PR
Public Relations is both an art and a science. Sure, there are tried and true methods that we can predict will yield the desired result, but pretty much everything begins with trial and error. Now with over 13 years of Public Relations entrepreneurship under my belt, and helping hundreds of clients in various regions and … Continue reading 10 Things that Public Relations is NOT
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Let's talk about resilience. By definition, … Continue reading How to Be a More Resilient Person
The topic of crisis communication is extremely challenging for any business or brand to navigate unscathed. When you find yourself in the middle of a crisis needing to defend your position and response, the common truth everyone shares is that you wish it could just go away. Even if there is a quick resolution, the … Continue reading When a crisis hits, how do you respond?
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