On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! If you've been running a business … Continue reading How to Start Your Business’s Public Relations Strategy from Scratch
On the first Monday of each month, I dust off a favorite post from the blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! There's a quote I've seen written … Continue reading When Simpler is Better
The art of storytelling is an essential skill for any business hoping to build a memorable and valuable brand. The people who do this well know how to consistently deliver an interesting message that engages its target audience, evokes emotion, and stands out among the many messages we are bombarded with each day. But what … Continue reading Slow Season for PR? Try These Hacks
The topic of crisis communication is extremely challenging for any business or brand to navigate unscathed. When you find yourself in the middle of a crisis needing to defend your position and response, the common truth everyone shares is that you wish it could just go away. Even if there is a quick resolution, the … Continue reading When a crisis hits, how do you respond?
When talking about an individual, your reputation is a huge piece of your personal brand. It's how your peers view your trustworthiness, credibility, accountability, and the value to bring to any given situation. Your reputation makes or breaks relationships, and can be the difference between seizing an opportunity or having it pass you by. Especially … Continue reading What is Reputation Management?
'Tis the season for all those holiday marketing messages to come rolling into your inbox. You know what I'm talking about. The generic "Happy [insert holiday]!" with some canned graphic and a logo slapped on it. Maybe they come a few days before the actual holiday or more likely they ping you on the actual … Continue reading Does anyone really like holiday email messages?
Many of you have come to know that I speak (and write) passionately about the unique challenges of being a female entrepreneur. So when my friend, Christine Knapp, invited me to join a select group of fellow female leaders to share our perspectives with a worldwide audience, I jumped at the opportunity. What is most … Continue reading To My Fellow Female Leaders…
There's a quote I've seen written in a number of different ways, but essentially it goes like this. "If it costs you your peace it’s too expensive." From the first time I've read it, it has stuck with me and has become something I repeat to myself when facing a stressful situation. Mental peace has become something I am fiercely protective … Continue reading When Simpler is Better
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! “Circling back…” “Just checking in … Continue reading How to Get People to Respond to Your Emails
Over the years, I've shared a lot of advice on writing press releases, how to engage the media for the best results, and what to do if your press release doesn't get picked up. Public Relations is an art as much as it is a science, and as a PR practitioner, one of our main … Continue reading What Not to Include in a Great Press Release
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