How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. Change is inevitable. This statement is true for any business. Some businesses survive longer than others but eventually, they all have to innovate if they want to survive. Innovation was always a part of society; it just … Continue reading How a Lack of Innovation Can Cause Business Failure (Guest Contribution from Keith Coppersmith)

Moving Your Business to the Ecommerce World (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. The number of online stores running today is calculated in tens of millions, and counting, which only goes to show just how popular this particular industry has become over time. However, some companies and entrepreneurs alike are … Continue reading Moving Your Business to the Ecommerce World (Contribution from Keith Coppersmith)

How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. With potential earnings going over thousands per post, influencers are becoming the name of the game in the digital marketing world. Influencer marketing has a staggering 11 times bigger ROI than traditional or offline marketing, as reported … Continue reading How to Grow Your Small Business with Influencer Marketing (Contribution from Keith Coppersmith)

How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)

The following post comes to us from Keith Coppersmith, an experienced business consultant who serves small businesses and startups. How to Master Customer Support for your Small Business Did you know that 51% of customers stop doing business after just one negative experience? Research further shows that businesses lose over $62 billion every year on poor … Continue reading How to Master Customer Support for your Small Business (Contribution from Keith Coppersmith)