Public Relations is both an art and a science. Sure, there are tried and true methods that we can predict will yield the desired result, but pretty much everything begins with trial and error. Now with over 13 years of Public Relations entrepreneurship under my belt, and helping hundreds of clients in various regions and … Continue reading 10 Things that Public Relations is NOT
When talking about an individual, your reputation is a huge piece of your personal brand. It's how your peers view your trustworthiness, credibility, accountability, and the value to bring to any given situation. Your reputation makes or breaks relationships, and can be the difference between seizing an opportunity or having it pass you by. Especially … Continue reading What is Reputation Management?
Awards can be a highly effective way to honor good work and inspire people to work to their highest potential. But certainly, not all awards are created equal. It seems like everywhere we turn there's an announcement for a new award opportunity, often tied to a submission fee which leaves you wondering whether the intent … Continue reading Using Awards as a Public Relations Strategy
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that’s been shared. Enjoy this month’s treasure – and if it inspires you – be sure to share it with family and friends! Spring is the season for … Continue reading The Modern Guide to Planning a Business Grand Opening Event
Spring is the season for new beginnings, and it certainly feels that way in the local, small business community. It’s a beautiful thing to see so many new businesses opening their door for a fresh start and with great hope for what this opportunity can blossom into! In my work as a public relations consultant … Continue reading The Modern Guide to Planning a Business Grand Opening Event
When you have a story, announcement, or piece of news to share – you want other people to care about it too! And one powerful way to spread the word is to have your story featured in the media. This can look like a feature story, interview, op-ed, or quote in a larger news story. … Continue reading How to Make the Media Care About Your Story
The first Monday of each month, I dust off a favorite post from the Bennis Inc Blog archives and give you another chance to enjoy the wit and wisdom that's been shared. Enjoy this month's treasure - and if it inspires you - be sure to share it with family and friends! So you’ve put in the … Continue reading 5 Tips for Effectively Launching a New Business or Brand
At 8-years-old my son experienced his first press event to celebrate the more than 8,000 COVID-19 vaccinations the CATE mobile unit disseminated across the Commonwealth of Pennsylvania. Public Relations. By definition, this term and the entire industry can be many different things. Often it's lumped into the large category of communications and outreach, spilling into … Continue reading The Power of Public Relations: How does earned media really work?
If there's some good to come out of a global pandemic and the world embracing virtual events, it's that this has simplified the planning process for many events that would typically take place in person. While some events do not transition well to an online format, others have proven that this was an excellent model … Continue reading How to Plan a Virtual Press Event
Let's talk government contracts. For most businesses who partner with Uncle Sam, it's a bit of a love-hate relationship. What's to love? The often very large price tag tied to them, the prominence of working with federal or state agencies that can really make your portfolio glow, and the connections you make that almost always … Continue reading Effectively Working with the Government – My Rule Book
The Comm Entrepreneur 