Apple is a unique company in many ways. I am not referring to its product design or the philosophy of integrating its hardware & software. Apple is perhaps the most scrutinised brand in the world – as if ‘under the microscope’ always, across all aspects of its business: from product line, design, financial performance, marketing & more. For example, a product launch from Apple gets much more media attention than any other company in the…
Much has already been said about the MakeMyTrip ad released on the day of the India-Pakistan cricket match on Oct…
Last week I was at an event organised by Ahmedabad-based Zero Gravity Communications discussing various aspects of advertising & marketing…
It’s that time of the year again. An Apple event announcing a new lineup of iPhones (among other gadgets) is just over. And like clock work, all that we have come to associate with such events have happened: rumours about what is going to launched, leaks of product features, media commentary and so on. The live event on Sep 12 had its share of opinions on social media platforms. I was amused at the snarky…
Last weekend, I got a chance to take part in an audio event to discuss ‘The Changing Landscape of branding’.…
Air India revealed its new logo and livery earlier this week. The change is anchored on the ‘window of opportunity’…
I have been out of ad agency life for over 10 years now. As a consumer and as a mere observer of goings on in advertising, I can clearly the see the priority given by brands to what has come to be known as moment marketing. Aside from occasions such as Women’s Day or festivals, brands are putting out social media posts (which have become mandatory expectations from a digital agency) anchored on whatever is…
Apple has doubled down on promoting privacy on the iPhone for years now. The benefit presented is in contrast to…
Jingles have been part of advertising for decades. When done well, they have the potential to create a memory hook…
Ask an average 25-year old advertising or marketing professional in India if they have heard of Ravi Gupta, Mohammed Khan, Kersy Katrak, Suresh Mullick or Alyque Padamsee and chances are that responses will be in the negative. My point is this: new entrants to the field of advertising & marketing are not taught anything about the history of Indian advertising. If someone chooses to make a career in architecture wouldn’t the curriculum and the ‘system’…