1992 Design & Co.

What’s Hot in 2025: Trends Shaping Brands and Marketing As 2025 unfolds, a blend of technological advancements and shifting consumer expectations is reshaping the landscape for brands, marketers, and businesses. Staying ahead means understanding the trends that will drive behavior and create new opportunities. Here’s what to watch this year: 1. AI-Driven Personalization AI continues to elevate personalization, enabling brands to create tailored experiences in real time. Hyper-targeted campaigns and dynamic product recommendations are becoming the norm. What to Do: Use AI tools to create marketing that feels personal and builds deeper customer connections. 2. Localized Storytelling on a Global Stage Consumers expect brands to reflect and respect their local cultures. As global platforms amplify diverse voices, authentic, localized content is essential. What to Do: Invest in regionalized campaigns that resonate with local audiences without losing your brand’s core identity. 3. Immersive Experiences with AR and Spatial Commerce Augmented reality is making shopping and engagement more interactive. From virtual try-ons to immersive product demos, AR enhances how consumers interact with brands. What to Do: Integrate AR into your marketing strategy to create standout experiences that drive conversions. 4. Ethical Transparency is Non-Negotiable Consumers increasingly demand brands to back their values with action. Sustainability, ethical sourcing, and social responsibility are critical for winning loyalty. What to Do: Be transparent about your practices and communicate your positive impact authentically. 5. Live Experiences Are Back and Bigger Live events, whether virtual or physical, are more impactful than ever. Sports, concerts, and interactive experiences offer brands opportunities to connect with audiences in real time. What to Do: Sponsor or host live experiences that align with your brand values and create memorable moments. 6. The Creator Economy Evolves Creators are blurring the lines between entertainment and commerce, driving sales through shoppable content and direct brand collaborations. What to Do: Partner with creators who authentically align with your brand and leverage their platforms to reach engaged audiences. 7. Gamification in Marketing Gaming continues to grow, and gamification—adding game-like elements to campaigns or loyalty programs—is a proven way to boost engagement. What to Do: Introduce gamified elements to your strategy to capture attention and drive participation. The Bottom Line: 2025 is all about adaptability, authenticity, and leveraging technology to meet evolving consumer expectations. Brands that can innovate while staying true to their purpose will thrive. At 1992 Design Co., we’re here to help you turn these trends into bold strategies that make a lasting impact. So sharpen your pencils - 2025 is going to be a great year. How will your brand make its mark?

Curious about how Netflix built one of the most disruptive brands of our time? Check out the article from one of our partners.

✨ What a year! 2024 has been nothing short of extraordinary at 1992 Design Co. ✨ This year, we pushed creative boundaries, delivered impactful work, and partnered with amazing brands to bring their visions to life: • 🚀 NEC Global: From strategy to digital presence, we helped launch Namibia’s newest energy company, setting the stage for innovation and growth in the region. • 🏆 Trucker Napp for Volkswagen Trucks: In partnership with AlmapBBDO, we contributed to a campaign that not only resonated but brought home two Lions at Cannes — a proud moment for us all. • 📈 OneBlinc: We shaped their strategy and digital presence as they transitioned to a subscription model, unlocking a new chapter for their business. And as we look ahead, we’re thrilled to close the year by welcoming Guto Andrade to the team. Guto brings a wealth of experience, having led creative efforts for brands like Sony, Motorola, Under Armour, and Amazon. With his talent and vision, 2025 is already looking brighter. To our clients, partners, and team: thank you for being part of this journey. Together, we’ve created work we’re proud of - and we’re just getting started. Here’s to a bold and inspired 2025! 🚀 #1992DesignCo #Branding #CreativeExcellence #2024Highlights #DesignWithImpact #HereWeGo2025

We are thrilled to announce a major milestone for 1992 Design as we welcome Guto Andrade as a partner and our new Head of Creative! Guto joins an already stellar leadership team, working alongside Sandro Rosa, Head of Design, and Calex Guimaraes, Head of Strategy. With Guto’s incredible track record leading retail experiences at global giants like Amazon, Under Armour, Sony, and Motorola, we’re unlocking new horizons for 1992 Design. As Calex puts it: ⁠"With Guto's amazing retail experience at Amazon, Under Armour, Sony, and Motorola, we'll have the opportunity to further expand the brand experiences we create beyond the digital space and into the physical world, providing a broader end-to-end customer journey." This exciting addition empowers us to continue innovating and shaping brands that truly resonate across every touchpoint—from the first click to the final in-store interaction. At 1992 Design, we’re committed to crafting unforgettable customer journeys that merge creativity, strategy, and design. Please join us in giving a warm welcome to Guto! Together, we’re poised to redefine what’s possible in brand experiences. 1992.co

Every brand has an essence – that intangible core of who they are, what they stand for, and how they make people feel. It’s the DNA that goes beyond logos or taglines; it’s what resonates deeply with customers and builds loyalty over time. Think Apple and innovation, Nike and empowerment, or Jaguar and sophisticated performance. This spot from 2005 brings that essence to life in a wonderful way. But what happens when a brand evolves? Can you stay true to your essence while adapting to new trends, markets, and audiences? Jaguar is currently in the spotlight with a bold rebrand, shifting its focus toward electric vehicles and targeting a younger audience. The move surprised many, sparking memes and heated debates online. For a company synonymous with timeless luxury and thrilling performance, such a shift risks alienating their loyal base while trying to attract a new generation. So, what are Jaguar’s core brand attributes? - Elegance and luxury - Powerful, high-performance engineering - A heritage rooted in British sophistication These are elements that Jaguar has cultivated over decades, making them synonymous with an aspirational lifestyle. But how do they modernize without losing that essence? 3 Tips for Brands Navigating Change: 1. Anchor in Your History: Evolution doesn’t mean erasure. Highlight your heritage as you introduce new directions. For Jaguar, this could mean merging iconic design cues with EV innovation. 2. Bridge the Emotional Gap: Transitioning your brand doesn’t just require new tech or visuals; it’s about maintaining the emotional connection that customers have come to love. Sophistication and excitement should still be at the heart of the experience Jaguar delivers. 3. Communicate Clearly: Surprise can be powerful, but confusion isn’t. Bring your audience on the journey with you, explaining the “why” behind your evolution and how it benefits them. Brand essence is a compass, not a cage. For Jaguar and brands everywhere, the challenge is to innovate without losing sight of the qualities that made people fall in love with them in the first place. https://lnkd.in/eDUKZy42

Muito orgulho da minha pequena contribuição para esse projeto gigantesco, obrigado a todo time da AlmapBBDO pela confiança e a oportunidade, como sempre vcs foram impecáveis! https://lnkd.in/dh6_Z5wx matando a saudade de trabalhar com AlmapBBDO, agora como um parceiro junto com a 1992 Design & Co.