Altermark

We are proud to strengthen our presence in Mexico, a vibrant market brimming with creativity and innovation. Over the years, we’ve had the privilege of collaborating with iconic brands like Prime Video, Calvin Klein, Buchanan’s, HBO Max, and many others, helping them bring their stories to life in bold and unforgettable ways. Our expertise in OOH campaigns is a defining feature of our work in Mexico. We transform streets and public spaces into dynamic stages for brand storytelling, crafting campaigns that go far beyond traditional advertising. Whether it’s high-traffic urban centers or strategically selected locations, we create memorable experiences that leave a lasting impact on audiences. But our scope doesn’t stop at OOH. We’ve also delivered special projects that capture unique moments and produced cutting-edge CGI content that redefines visual storytelling. From innovative installations to immersive digital creations, we take pride in turning every project into a remarkable experience. In Mexico, we’re committed to pushing creative boundaries and helping brands stand out in an ever-evolving landscape. This is just the beginning!

Our team at Altermark recently attended an insightful event in São Paulo focused on **Artificial Intelligence for leadership** and the practical steps to prepare for the future. With AI set to be a significant strategic advantage by 2025, we’re dedicated to staying ahead, continuously seeking innovations to enhance our clients' strategies. The event provided valuable perspectives on how AI has moved from being a futuristic concept to a practical tool that can transform marketing and improve competitiveness today. We explored how AI can drive creativity and content, revealing the real impact it can have on processes, customer experiences, and new growth opportunities. At Altermark, we see constant innovation as key to delivering the best results for our clients. This event reinforced our commitment to leveraging AI to meet the evolving needs and ambitions of those we work with, ensuring we stay focused on what truly makes a difference.

Starting today, a new sight lights up the heart of Rio de Janeiro – a VLT (light rail vehicle) fully wrapped in the vibrant identity of ‘Turma da Mônica – Origens,’ the latest Globoplay Original series. This eye-catching OOH campaign, for our client Globoplay in partnership with Eletromidia, will run for 14 days, bringing this beloved series into the daily lives of millions of Brazilians as they journey through some of Rio’s most iconic locations. The campaign goes beyond traditional media with 3D scenographic elements, including Sansão’s ears and nose – Monica’s iconic bunny – adorning the front of the VLT for an unforgettable visual experience. Each train car showcases beloved characters from Turma da Mônica in various stages of life, creating an engaging story across the train. Digital posters at the VLT stops will also feature the series. It’s a campaign that seamlessly blends storytelling with Rio’s urban landscape – one iconic ride at a time. #TurmadaMonica #GloboplayOriginal #MarketingCampaign #OOH

Welcome to the Bradesco team, AlmapBBDO and Grupo Dreamers We’re glad to welcome two pillars of the advertising industry as they join Altermark on this journey with Bradesco. As the OOH agency with deep expertise in strategic planning and innovative OOH solutions, Altermark is excited to collaborate with AlmapBBDO, bringing its legacy of award-winning creativity, and Grupo Dreamers, a powerhouse holding company with agencies like Artplan, Pulse, and Convert, as well as the visionary force behind festivals like Rock in Rio, The Town, and Lollapalooza. Together, they bring invaluable experience and energy. This collaboration marks a strong step forward in elevating Bradesco’s brand presence and delivering impactful results. With the combined insights and creativity of these teams, we’re set to achieve bold, innovative outcomes that resonate with audiences across Brazil and beyond. Here’s to an inspiring 2025 for Bradesco, fueled by collaboration, creativity, and shared purpose. Together, we’re ready to make waves and build a powerful story for our client!

What an incredible experience at the Marketing Network Internacional (MNI) in Chile! We’re proud to have been part of such a prestigious gathering in the marketing and innovation landscape across Latin America. A special thanks to our Global CEO, Alexandre Cardoso, and Claudia Damas, CEO Americas, for representing Altermark and contributing their leadership to discussions shaping the future of the industry. As sponsors of the event, we reinforced our commitment to staying at the forefront of marketing innovation. The ideas and insights we’ve gained will inspire fresh strategies across various channels. As a key part of our focus, OOH continues to play a significant role in delivering impactful brand experiences. We're excited to take these insights forward and elevate our OOH campaigns, ensuring we drive even greater value for our clients and partners. A huge thank you to everyone who made MNI 2024 such a success—we look forward to what’s next! #MNI2024 #MarketingInnovation #Altermark #MarketingLeadership #CMO #Innovation #MarketingSummit #OOH Meio&Mensagem

Kicking off today in Las Majadas, Chile, we are excited to be part of the Marketing Network Internacional (MNI), one of the most prestigious events in the marketing and innovation landscape across Latin America. From October 10th to 20th, top CMOs and industry leaders will gather in this exclusive setting to share experiences, insights, and best practices in a unique unconference format. We are also proud to announce that Alexandre Cardoso, our Global CEO, is participating in the event, representing Altermark at this key gathering. His insights and leadership in the marketing space will contribute to the discussions that are shaping the future of our industry. Altermark is not only attending but also sponsoring this important event, reinforcing our commitment to staying at the forefront of marketing innovation. This week, we’ll be engaging in discussions about the latest trends, breakthrough technologies, and creative strategies that are driving the future of the industry. Why is this event so important? It’s a space where we can connect directly with the key players in the industry, gain fresh perspectives, and learn from the best. The unconference format promotes open and interactive discussions, making it an ideal environment to foster collaboration and spark new ideas that will undoubtedly impact the way we approach marketing moving forward. Stay tuned as we share highlights from the event! We’re excited for the knowledge we’ll bring back to drive even greater value for our clients. #MNI2024 #MarketingInnovation #Altermark #MarketingLeadership #CMO #Innovation #MarketingSummit

Altermark made its mark at Maximídia in São Paulo, Brazil, the leading event for those immersed in the media and communication universe, organized by Meio & Mensagem. Over three days, we dived deep into topics ranging from digital strategies to the impact of new technologies on how we connect with the public throughout their daily journey. Out of Home took the spotlight once again, as the sector continued to undergo significant transformations. What stood out the most? Content personalization and the role of artificial intelligence, as well as the innovations shaping the future of digital platforms. We left the event inspired and filled with new ideas to keep innovating and delivering the best for our clients. Meio&Mensagem Marcelo Gomes Alexandre Cardoso

What a Tribe! 🚀 Our global media executive, Vitor Bourguignon was in London last week with the Tribe Global members where he participated in several conversations regarding int'l media and how to effectively manage global while acting local. In additional to the Tribe conference we connected with several of our int'l partners to enjoy some in-person fun with no deadlines! Let's continue the great work together! #ooh #oohaddicts

🇧🇷 A mídia out-of-home (OOH) segue em forte expansão no Brasil. No primeiro semestre de 2024, o meio alcançou um faturamento de R$ 1,182 bilhão, comparado aos R$ 844 milhões no mesmo período de 2023, um salto significativo que reflete a crescente relevância do OOH para marcas e anunciantes. Além disso, a participação de mercado também subiu: de 9,2% no primeiro trimestre de 2023 para 11,2% no relatório atual, destacando a preferência cada vez maior por campanhas OOH em estratégias de mídia. Esse crescimento reforça a eficácia do Out of Home como um meio poderoso para impactar audiências e gerar resultados, especialmente com a digitalização e a criatividade das campanhas DOOH (Digital Out of Home). O futuro do OOH é promissor, com mais oportunidades para inovação e engajamento. 🇺🇸 Out-of-home (OOH) media continues to expand rapidly in Brazil. In the first half of 2024, the sector reached a revenue of R$ 1.182 billion, compared to R$ 844 million in the same period in 2023, a significant increase that reflects the growing importance of OOH for brands and advertisers. Additionally, its market share grew from 9.2% in the first quarter of 2023 to 11.2% in the current report, underscoring the rising preference for OOH campaigns in media strategies. This growth highlights the effectiveness of Out of Home as a powerful medium to impact audiences and drive results, especially with the digitalization and creativity of DOOH (Digital Out of Home) campaigns. The future of OOH is promising, with more opportunities for innovation and engagement. #OOH #Growth #Advertising #OutdoorMedia #Marketing

Faça parte do nosso time! #vaga #work https://lnkd.in/exkbEhKi