The 2045 Collective

In 2025, Canada's digital advertising landscape will be transformed by a strategic shift towards local media, the evolving impact of the Digital Services Tax, and the rapid expansion of retail media formats. Advertisers and publishers must harness Connected TV (CTV), implement robust brand safety measures, and leverage AI-driven automation. The 2045 Collective can help you navigate these trends, driving innovation and success. #DigitalMarketing #AdvertisingTrends #Canada2025 #The2045Collective #Innovation #BrandSafety #CTV #AI #RetailMedia

A Timely Tidbit on Black Friday's Ecommerce Surge As we wrap up the Cyber Dozen—the stretch between Thanksgiving and Cyber Monday—it's clear that this year's Black Friday was a game-changer. According to eMarketer, ecommerce sales soared nearly 15%, far exceeding expectations. Here are the biggest trends: 📱 Mobile Mania: Mobile devices accounted for 80% of traffic and 73% of orders on Black Friday. 💸 Discount Delights: Average discounts were around 28%, driving significant consumer spending. 💳 Flexible Finances: Buy now, pay later options saw an 8.8% increase in usage. 🤖 AI Advantage: Retailers using GenAI-powered features saw a 9% higher conversion rate. 🛍️ Big-Spender Bonanza: Shoppers splurged on big-ticket items, possibly anticipating future price hikes. These insights underscore the growing importance of ecommerce in the holiday shopping season. The trend is clear: Ecommerce is not just a convenience; it's becoming the cornerstone of holiday shopping. Ready to drive your ecommerce brand to success? Talk to The 2045 Collective and let's make it happen! 🚀 #Ecommerce #BlackFriday #CyberMonday #RetailTrends #eMarketer

We're Hiring! Are you the perfect fit for our team? If you have the skills and passion, we want to hear from you!

The 2045 Collective is hiring for a new sales role out Toronto. Details to be found here! Would love to hear from you :) https://lnkd.in/e5SCRP6g

https://lnkd.in/g3hnXDGY Looking for a Talented Programmatic Trader. Please share in your networks.

We are hiring! Please repost/share in your network.

A recap of this year’s The 2045 Collective Carve, Connect & Conquer Pumpkin Carving Contest! In short, It was a hit, thanks to the creativity, teamwork, and a dash of Halloween spirit from all our teams! From eerie designs to mind-blowing pumpkins, each entry made this a truly memorable event. Each team’s pumpkin showed just how fun and inventive each team is. Check out the video below to relive the highlights, from carving moments to the final masterpieces. Thank you to everyone who joined in the fun and brought their Halloween A-game! Until next year… happy haunting! 👻 PUSH Cairns Oneil PHD lmno Guru Communications Inc Wasserman Cossette Media Thrive Digital Stanford & Turner Marketing Group #2045Collective #HalloweenFun #PumpkinCarvingContest #teamwork

Now we get to announce the winner of the SPOOKTACULAR Carve, Connect & Conquer Pumpkin Contest: Ontario, Quebec and Eastern Canada edition! 🏆 Huge congrats to PUSH for their spine-chilling creativity that made this Halloween unforgettable! Check out their hauntingly amazing first place pumpkin below – a true Halloween masterpiece! A big shoutout to Cairns Oneil who placed second with their hauntingly creepy creation and PHD who rounded up third place with their take on the notorious Ghost Face!👻 Thank you to everyone who joined in the spooky fun. Stay tuned for more 2045 events, and here’s to making every season as memorable as this past Halloween! 🎃

🎃🧛♀️The veil may be lifted on Halloween night, but sometimes even the spookiest of posts get caught in the afterlife… and need an extra day to find their way to the living! 👻 So, without further ado, we’re thrilled to announce the winner of 2045’s SPOOKTACULAR Carve, Connect & Conquer Pumpkin Carving Contest: Western Canada Edition! 🏆🎃 The pumpkins rolled in from across the region, and each one was terrifyingly creative. But one pumpkin stood out, slicing through the competition and capturing the Halloween spirit like no other! 🕸️✨ Congratulations to Guru Communications Inc for their chillingly clever creation that combined creativity, craftsmanship, and a dash of Halloween horror! Check out the winning pumpkin below – a masterpiece that’s sure to send shivers down your spine. 🕷️ Let’s also congratulate Wasserman and Cossette Media in BC for making this Halloween season extra memorable and securing second and third place! 👏 A big special acknowledge also goes out to lmno, Thrive Digital and Stanford & Turner Marketing Group for their spooky entries! Can't wait to see what everyone carves up next year! 🎃

Bienvenue to the 2045 family, Sasha Guindi! Sasha Guindi Director Programmatic Sales(East) brings his A-game to Quebec, Atlantic Canada, and Toronto. But attendez une minute, there's more! Brace yourselves for a whirlwind of hilarious tales starring his quartet of mini-Guindis. Sasha is excited to take on this new challenge and can't wait to showcase our innovative Multi-DSP solutions. Clients, your inboxes are about to get a whole lot more intéressant! Allez, Sasha! We're thrilled to have you on board! Here's to new beginnings, big wins, and belly laughs!