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Abacus Data
Market Research
Ottawa, Ontario 1,911 followers
One of Canada's leading research and strategy firms with a focus on the impacts of technological and generational change
About us
Abacus Data Inc. is a full-service public opinion and market research firm specializing in public affairs and generational research. Abacus Data is one of Canada’s leading public opinion and marketing research firms. Having conducting research for some of North America’s leading corporations and advocacy groups, we deliver global research capacities with the attention to detail and focus of a boutique firm. Our work is guided by our commitment to our clients, the research process, and looking at things differently. These values mean that all reports, recommendations, and analyses produced by Abacus Data are supported by rigourously tested data, collected following the highest standards in research methodology. Often communication breaks down between organizations, the public, and other stakeholders because neither speaks the other’s language. At Abacus Data, we translate the attitudes and opinions of the public and other stakeholder for clients. This helps them make better decisions. Abacus Data has conducted public opinion research studies for some of North America’s leading public and private sector corporations in Canada, the United States and the United Kingdom. Our team of research professionals can manage all your research needs, both quantitative and qualitative. What’s different is how we interpret the data. No two research questions are the same. Neither is the method for answering them. What makes us different is our approach.
- Website
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http://www.abacusdata.ca
External link for Abacus Data
- Industry
- Market Research
- Company size
- 2-10 employees
- Headquarters
- Ottawa, Ontario
- Type
- Privately Held
- Founded
- 2010
- Specialties
- Consumer Insights, Public Affairs Research, Business Strategy and Implementation, Online Community Panels, Youth and Gen Y Research, Millennials, Employee engagement, Public speaking, Market research, Surveys, Focus groups, Government relations, Content creation, and Public relations
Locations
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Primary
Get directions
71 Bank St.
Ottawa, Ontario K1P 5N2, CA
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Get directions
99 Yorkville Ave
Toronto, Ontario M5R 3K5, CA
Employees at Abacus Data
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Richard Jenkins
Director, Public Sector Research at Abacus Data
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Bruce Anderson
Partner, Chief Strategy Officer, Spark Advocacy , Principal, Anderson Insight
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📊 David Coletto 🌎
Founder, Chair & CEO of Abacus Data, Canada’s most sought-after, influential, and high impact polling & research firm. Being professional is living…
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Jonathan Nadeau
Senior Advisor to the CEO & Director of Special Projects
Updates
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Abacus Data reposted this
Founder, Chair & CEO of Abacus Data, Canada’s most sought-after, influential, and high impact polling & research firm. Being professional is living something every hour of every day. Insights | Strategy | Content
Some thoughts on public opinion in 2024 and what I expect in 2025: Between Scarcity and Stability: A Year-End Reflection on Canadian Public Opinion and the Road to 2025 https://lnkd.in/gHFVpJ2U
Between Scarcity and Stability: A Year-End Reflection on Canadian Public Opinion and the Road to 2025 - Abacus Data
https://abacusdata.ca
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Abacus Data reposted this
Founder, Chair & CEO of Abacus Data, Canada’s most sought-after, influential, and high impact polling & research firm. Being professional is living something every hour of every day. Insights | Strategy | Content
A reminder that it can still get worse for the Liberals: The Liberal Party’s base may now be just 7 percent of Canadians. A hard look at the numbers - The Hub
David Coletto: The Liberal Party’s base may now be just 7 percent of Canadians. A hard look at the numbers - The Hub
https://thehub.ca
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Abacus Data reposted this
Founder, Chair & CEO of Abacus Data, Canada’s most sought-after, influential, and high impact polling & research firm. Being professional is living something every hour of every day. Insights | Strategy | Content
As I’ve been sharing in recent presentations and keynotes, a scarcity mindset is profoundly shaping public opinion in Canada today. It’s driven by rising costs of living, a housing crisis, and growing uncertainty about the future. The data speaks volumes: ✅ Only 24% of Canadians feel the country is headed in the right direction—a significant drop from 43% just a few years ago. ✅ 72% believe immigration targets are too high, reflecting how scarcity fuels zero-sum thinking. ✅ 66% feel corporate profits come at the expense of workers and consumers, revealing deep mistrust. This mindset doesn’t just create anxiety—it reshapes politics and society. It challenges long-held values like openness and optimism, deepens divides across generations, and makes political change inevitable. In my talks, I’ve explored how leaders—whether in politics, unions, business, or associations—must recognize this reality. Addressing the root causes of scarcity isn’t just about policy; it’s about rebuilding trust, fostering collaboration, and creating a vision of shared prosperity. The insights we’re uncovering at Abacus Data show the importance of understanding public sentiment to navigate these challenges. I’d love to hear your thoughts to this question: How is the scarcity mindset shaping your work or your organization’s strategy?
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Abacus Data reposted this
Founder, Chair & CEO of Abacus Data, Canada’s most sought-after, influential, and high impact polling & research firm. Being professional is living something every hour of every day. Insights | Strategy | Content
Why #healthcare will be the big political fight for the next 5 years.
A Double Demographic Whammy
davidcoletto.substack.com
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It’s official: good data now supports our planet! We’re thrilled to announce our partnership with Canada's Forest Trust Corporation to plant, preserve, and protect the Abacus Data Smart Forest™*. Starting with 2,000 trees, our Smart Forest™ spans the size 24 House of Commons Chambers, capturing about 280,000 kg of carbon throughout its lifetime – the same amount of carbon emitted from ~2,135 flights between Toronto and Ottawa. All while boosting biodiversity, mitigating extreme weather events, and fueling the green economy. "Together, we’re supporting nature and promoting the numerous benefits that a Smart Forest™ brings to the planet, people, and our shared prosperity," says Abacus Data CEO, 📊 David Coletto 🌎. Join us in taking nature-based climate action! *A #SmartForest™ is more than just trees; it’s a blend of nature's wisdom and cutting-edge technology, guided by the insights of Canada’s Indigenous communities. #GreenBusiness #Sustainability #CanadasForestTrustCorporation
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We are very excited to welcome Kelly Bennett on our team and to invest and expand into Nova Scotia and Atlantic Canada
Hello friends. There’s some news I want to share with you: I have joined Abacus Data as Vice President & Atlantic Lead and our first 2024 Nova Scotia election poll is out today. Abacus Data is a very special company. David Coletto and his team of researchers work harder and faster than everybody else. They ask the best questions. They are deeply curious. They are future oriented. They are optimistic. And when a project is done, you want to spend more time with them. Trust me, I did! Together, we will offer new and existing clients in Atlantic Canada the same quality, depth, and national experience that has made Abacus the most influential, sought-after, and impactful polling and market research company in Canada. We can’t wait to show you exactly who we are and how we can help. And don’t worry: This isn’t one of those farewell-to-Nova-Scotia messages. I will continue to live and work in Halifax. Abacus has opened an office in Queen’s Marque, which will be my home base. We are doing it here.
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Team Abacus Data polling was highlighted on CBC News The National this week after a new poll we released found the Conservatives ahead by 20 points over the Liberals. Our Chair & CEO 📊 David Coletto 🌎features in this segment. #cdnpoli
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📊 David Coletto, our Chair & CEO was interviewed by Global News last night as part of its coverage of the federal government's major new housing policy announcement.
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Our Chair & CEO David Coletto was on CTV's Power Play with Vassy Kapelos this week. Here's the interview exploring our latest #cdnpoli survey which found the Conservatives opening up their widest lead yet over the Liberals.