Akendi

🎉 New Milestone, Celebrating Growth! 🎉 I’ve completed the Experience Thinking course (formerly known as UX Design), offered in partnership through the DMZ & Akendi! This course has embraced a holistic approach to creating value for users. From identifying critical experience gaps to learning strategies that reduce drop-offs and enhance user engagement. Thank you to Tedde van Gelderen for your insightful conversations throughout this course. I’m thrilled to bridge the gaps between brand, product, service, and content experiences while ensuring alignment and impact at every touchpoint. #UXDesign #ExperienceThinking #ProfessionalGrowth #CustomerExperience

I'm thrilled to share that I've completed the Unlock the Full Potential of Your Product with Experience Thinking session! 🎉 This incredible learning experience brought together talented designers and innovators, offering deep insights into how we can truly transform product development. The session was a game-changer, challenging me to think beyond traditional approaches and focus on creating meaningful experiences that truly resonate with users. A huge thank you to DMZ, Akendi, Tedde van Gelderen and my fellow participants for making this such an inspiring and transformative session. #ExperienceThinking #ProductDesign #ProfessionalDevelopment #Innovation”

Design Thinking is all the buzz when it comes to designing our products (or more appropriately, the solutions we discover to solve real problems). But does it stop there? Our guest on the episode makes a very convincing case for what he calls Experience Thinking. On this episode, Matt and Moshe met with Tedde van Gelderen, President of Akendi, a premier UX agency specializing in creating holistic, end-to-end experiences that enhance their clients’ products and delight users. Tedde authored the book “Experience Thinking: Creating Connected Experiences”, in which he explains the importance of going beyond just product design or service design, and focusing on the holistic approach of experience design. In his own words, “Experience Thinking" starts with the holistic experience customers and users have with an organisation over time, then guides the enabling technologies and content to create intentional experiences. Experience Thinking should become deeply rooted in an organisation's creation processes.” Join us as we explore with Tedde: 👉 His background in psychology, and how it led him to design experiences, and to found his own UX consultancy 👉 Where do products fit in in the holistic approach of experiences 👉 Where do we start with experience design? 👉 The role of Design Thinking in the context of Experience Thinking 👉 The missing process for service designers 👉 The 4 areas of Experience Design: Brand Design, Product Design, Content Design and Service Design 👉 The importance of Brand Design on both product and service, and how some organizations ignore it 👉 Who should own the Experience Design (hint: it might be the Product people) 👉 Designing the experience that the users will be part of and not just the GTM 👉 Where we can learn and get inspiration for experiences, and how do apply it to the experiences we need to design 👉 The state of the industry and the adoption Experience Design/Thinking 👉 How can Product Managers start applying Experience Thinking within their organization and stakeholders 👉 👉 And so much more… 🎧 Check the comments for links to the episode #product #podcast #productmanagement #productmindset #designthinking #experience #productforproductpodcast #p4ppodcast ⚠ Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way. Please leave us a review and feedback 🌟 🌟 🌟 🌟 🌟

On Tuesday, December 3rd, I’ll be teaching a full-day UX Research course at @Akendi. Drawing from my background in anthropology and experience conducting qualitative research, I’ll share practical methods for planning, running, and applying research to design meaningful, user-centred experiences. If you want to deepen your UX research skills or explore new ways to approach design challenges, join me! 🖊️ Register here: https://lnkd.in/giuQRtXr #UXResearch #UserExperience #ProfessionalDevelopment #Akendi