Alida

Join us on 𝗠𝗮𝗿𝗰𝗵 𝟰𝘁𝗵 for an exclusive product showcase and see how 𝗔𝗹𝗶𝗱𝗮'𝘀 𝗻𝗲𝘄 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 𝘁𝗼𝗼𝗹𝘀 𝗮𝗿𝗲 𝗿𝗲𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝗶𝘇𝗶𝗻𝗴 𝘂𝘀𝗲𝗿 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵. Get an inside look at our new screen recording feature and explore our enhanced capabilities, designed for a smoother, user-centered development process. Register Now! https://hubs.la/Q038b0930

Alida Introduces New Usability Testing Tool to Leading UX Platform https://ow.ly/k9Ag50V65TY #marketing #martech #technology #Alida

Alida is excited to announce the launch of a new product feature set bringing 𝘂𝗻𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴 into our all-in-one platform on 𝗠𝗮𝗿𝗰𝗵 𝟰𝘁𝗵, 𝟮𝟬𝟮𝟱. With these new enhancements, brands can leverage their real users to perform best in class research with the most advanced methods and capabilities available. Learn more about Alida’s latest product innovations here: https://hubs.la/Q0389Xtv0

The 𝙩𝙮𝙥𝙚 of attention your content activates is what impacts engagement and purchase behavior. • 𝗖𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 — gets you thinking, leaves you wanting answers • 𝗜𝗻𝘀𝘁𝗶𝗻𝗰𝘁𝘂𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 — grabs hold of you, surprising, loud, colorful, shocking • 𝗣𝗹𝗮𝗻𝗻𝗲𝗱 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 — urges you to act, expects direct engagement • 𝗘𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 — pulls on your heartstrings, makes you feel connected See how Alida customer ATTN: found the secret formula to content success by gathering insights from their audience. 🔗 https://hubs.la/Q036GHq90

Unmoderated tests make it easy for research teams to scale their qualitative research and get rapid, actionable feedback by testing and validating prototypes with real customers at every stage of the design process. See how you can streamline UX research with Alida’s latest platform enhancements in our upcoming product showcase webinar. 🔗 Register Now: https://hubs.la/Q0379nJ20

See how Alida customer ATTN: found the secret formula to content success by gathering insights from their audience. We discovered that media content that holds audience attention for at least two minutes is 9% more likely to result in a first-time purchase. Why does some content drive engagement and revenue and other content doesn’t? Learn how 🔗 https://hubs.la/Q036vNvs0

𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝗬𝗼𝘂𝗿 𝗨𝗫 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝘄𝗶𝘁𝗵 𝗥𝗲𝗮𝗹 𝗨𝘀𝗲𝗿𝘀 ⚡️ Imagine having a direct line to your most engaged customers. That’s what insight communities provide—ongoing access to real users who are willing to share their thoughts, experiences, and feedback. This kind of deep, continuous engagement helps companies conduct 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗮𝗻𝗱 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝘃𝗲 𝗨𝗫 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵 at scale, as well as 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝘂𝗻𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴. Check out our new eBook to learn how 𝗶𝗻𝘀𝗶𝗴𝗵𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀 can revolutionize your UX strategy by putting 𝗿𝗲𝗮𝗹 𝗽𝗲𝗼𝗽𝗹𝗲 at the center of your research! https://hubs.la/Q0360ppm0 #UXResearch #InsightCommunities #UserCenteredDesign #ContinuousImprovement

Traditional research methods can result in outdated or insufficient data. That’s why 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗖𝗲𝗻𝘁𝗲𝗿𝗲𝗱 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 is a game-changer. With a strong insight community, you can: • Engage the right people—those truly invested in your brand—gain authentic feedback, and create a space for ongoing collaboration. • Test, validate, and refine ideas in real-time, • Build lasting customer relationships that provide valuable, relevant insights. Leverage your insight community today to i𝗺𝗽𝗿𝗼𝘃𝗲 𝘂𝘀𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗮𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗰𝗼𝗻𝗱𝘂𝗰𝘁 𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝘂𝗻𝗺𝗼𝗱𝗲𝗿𝗮𝘁𝗲𝗱 𝘂𝘀𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘁𝗲𝘀𝘁𝗶𝗻𝗴. Download your Community eBook now! 📖 https://hubs.la/Q035Q3tH0

At the Media Insights & Engagement Conference this year, Alida's Nathalie Walsh moderated a panel of industry experts on the future of content measurement. 📊✨ Thank you to our panelists, Suzanne Persechino, Lisa Heimann, Melva Goffney Benoit, and Lukasz Jeziorski for sharing your insights and experiences! #ContentMeasurement #MediaInsightsConference #DataDriven #ContentTrends #Innovation

𝗝𝗼𝗶𝗻 𝘂𝘀 𝗼𝗻 𝗙𝗲𝗯𝗿𝘂𝗮𝗿𝘆 𝟰𝘁𝗵 𝗮𝘁 𝗧𝗵𝗲 𝗠𝗲𝗱𝗶𝗮 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 & 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗖𝗼𝗻𝗳𝗲𝗿𝗲𝗻𝗰𝗲 to hear from experts from Alida, A+E Networks, NBCUniversal, and VideoAmp as they tackle the complexities of content measurement in a world of endless viewing choices. You’ll learn about: • How content measurement supports business decisions • The key data needed to make decisions on which content to produce, acquire, and renew • New metrics and gaps in today’s content models Don’t miss the session: 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗶𝘀 𝗞𝗶𝗻𝗴, 𝗕𝘂𝘁 𝗠𝗲𝗮𝘀𝘂𝗿𝗶𝗻𝗴 𝗶𝘁 𝗧𝗮𝗸𝗲s 𝘁𝗵𝗲 𝗩𝗶𝗹𝗹𝗮𝗴𝗲 https://hubs.la/Q034WHNy0 Suzanne Persechino Lisa Heimann Melva Goffney Benoit Mary Kay Evans #ContentMeasurement #MediaInsightsConference #DataDriven #ContentTrends #Innovation