Analiize

While most are enjoying the cozy lull between Christmas and New Year’s, we’re taking a moment to reflect on one of our recent projects with our amazing hospitality client, @keystonehospitality, for their restaurant properties #BraaiBar and #BraaiHouse. From influencer marketing and SEO to a web refresh and launching a brand-new blog, this project was a true collaboration—and we couldn’t be more proud of the results! Follow us on IG to see more of the good stuff https://lnkd.in/g26SXZ8R

Consumers spend 3.5 hours a day streaming TV and movies. Now, compare this to the 2.8 hours they spend on social media. If you're not incorporating connected TV (CTV) in your media mix, you’re missing out. CTV has come a long way. Advanced targeting options include demographics, geography, interests, and custom audiences, which lets you get your ads in front of the right people. We've been exploring / playing around with connected TV. If you had any success with CTV advertising, we'd love to hear about it.

🚀 Ready for the future of social? We summarized the top 5 trends from Hootsuite’s 2025 Social Media Report so you can stay ahead! 👀✨ From creative disruption to AI-driven strategies, social media is evolving fast. Swipe through to see what’s next for brands, creators, and communities alike! Which trend excites you most? Let us know in the comments! 👇 Here's the report in case you want a deeper dive. https://lnkd.in/gwrKQ2kk #SocialMediaTrends #Hootsuite2025 #DigitalMarketing #SocialMediaStrategy #TrendsYouNeedToKnow

🫣 This 🫣 Is 🫣 An 🫣 A/B 🫣 Test 🖐 To 🖐 See 🖐 How 🖐 Engagement 🖐 Changes 🖐 On 🖐 LinkedIn 🖐 With 🖐 Emojis! We love A/B tests. We love emojis. And we really love seeing how small tweaks can make a big impact. Here’s what we're testing: 🎨 Post #1 - Packed with emojis to see if they boost engagement vs. 📝 Post #2 - Clean, minimalistic, no emojis So, what’s the hypothesis? 🤔 Will the emojis make you stop scrolling, or do they clutter your feed? Will the more traditional format appeal to the LinkedIn crowd? Let’s find out! Comment below: 👍 if you’re Team Emoji; 💼 if you’re Team Classic Check back soon for results—let’s see if the science of the scroll proves emojis are here to stay! 📊 #CRO #ABtest #linkedin #emojis #digitalmarketing

🚨 Social Media in 2024: Are You Leveraging the Right Channels? 🚨 With so many platforms to choose from—Instagram, TikTok, LinkedIn, Facebook, and more—it’s easy to get lost in the noise. 🤯 But here’s the million-dollar question: Are you focusing your efforts on the platforms that actually drive results? Or are you spreading yourself too thin trying to "do it all"? 🤔 Are you still prioritizing Facebook ads when your audience is on TikTok? 📸 Or are you doubling down on Instagram even though your competitors are killing it on LinkedIn? Let’s face it: The social media landscape is wildly different now. Each platform has its own vibe, audience, and algorithm. The key is knowing where to focus to get the biggest bang for your buck. 🔥 So, I’m asking YOU: Which social media channel is currently giving you the best ROI in 2024? 👇 **Vote below!**👇

Well this is a game changer. Your move, Google. #searchmarketing #searchengine #chatgpt #ai #digitalmarketing #analiizd

Is Micro-Managing KPIs Sabotaging Your Ad Success? Let's talk ads -- our favourite topic. Constant micro-management of CPA or ROAS on an ad level can actually hurt your ad performance. In most cases, your top-spending ad is doing the heavy lifting for your ENTIRE account. It’s driving discovery, pulling in fresh traffic, and handling larger budgets. Even if its KPIs dip slightly, that’s no reason to pause it. Why? Because that ad fuels your full funnel. It’s pulling in new leads, paving the way for MOF and BOF ads to close the deal. Cutting it off for minor KPI dips means missing the bigger picture. Tip: Focus on blended metrics rather than isolated CPA or ROAS. And remember, just because a lower-spending ad converts with higher KPIs doesn’t mean it’s ready for a big budget increase. These ads often thrive by targeting low-hanging fruit and may not scale without losing efficiency. Example: An agency provides a brand with full-funnel, TOF-focused creative. Meanwhile, the brand’s internally-run static ads see higher ROAS, and they press the agency to "improve performance." The agency then shifts to MOF/BOF ads. Short-term KPIs improve, but overall account health suffers because TOF ads, which drive discovery, are dialed back. The takeaway? Don’t sacrifice the long-term health of your account for short-term gains. #growthmarketing #paidads #creative #digitalmarketing #digitalagency

Posting Just 3x a Week? It’s Costing You More Than You Think! Here’s the reality: people need to see your brand at least 7 times before they’re ready to take action. At 3 posts a week, that takes over two weeks just to reach visibility—let alone secure a sale. And here’s the kicker: your audience won’t convert after seeing 7 top-of-funnel posts in a row. They need to be guided from awareness to interest to action, with every post playing a role at different stages of the funnel. Posting only 3 times a week means you’re likely missing critical touchpoints to move them along. Imagine if you posted 6-7 times a week. More posts mean more chances to engage, address pain points, answer questions, and nurture real interest. This builds trust, speeds up conversions, and creates stronger connections with your audience. Bottom line? You need a full-funnel strategy. Simply posting on social isn’t enough! I welcome some thoughts and opinions Marketing Psychology @themarketingmillenials Marketer Tips Pretty Little Marketer Later #socialmedia #marketing #analiize #digitalmarketingagency

Marketing is effective when executed correctly. If your efforts haven't yielded results, it's likely there's a gap in your strategy or execution. If marketing didn’t work, this individual ⬇️ wouldn’t be aware of these world-class brands. Remember, success in marketing comes from doing it right with the right partners. #marketing #digitalmarketing #brandmarketing #digitalagency #analiize

🚨 STOP! Did you know we’re just 70 days away from 2025? 🤯 As we prepare for the new year, it's crucial to consider the trends that will continue to reshape the digital marketing landscape. Here are our big bets - 1. AI-Powered Personalization Brands are increasingly leveraging AI to deliver personalized experiences at scale. This isn't just a trend; it’s becoming essential for staying competitive. Need to optimize your Meta ads? Turn to AI. Looking for product photography solutions? There’s an AI for that! While some tools still have room for improvement, they can serve as valuable starting points to drive efficiencies. 2. Sustainability Marketing Sustainability has been a focus since the '80s, and by the '90s, it began integrating into marketing strategies. In the 2020s, this trend is stronger than ever. Consumers are making choices based on a brand’s commitment to sustainability, and those that authentically embrace eco-friendly practices are experiencing greater engagement. 3. Video Content Dominance With platforms like TikTok and Instagram Reels on the rise, short-form video content is revolutionizing brand storytelling. While short-form will continue to dominate, long-form content is also gaining traction, especially on YouTube. Ultimately, it all comes down to your business goals—make sure to prioritize video content, regardless of its length. At Analiize, we believe that embracing these changes opens up new opportunities for growth and connection. We're dedicated to staying ahead of these trends and helping our clients navigate the ever-evolving market. Ready to get ahead? Let’s connect! #DigitalMarketing #boutiqueagency #AI #Sustainability #VideoMarketing #marketingconsulting #Analiize #growthmarketing