Applied Knowledge Insights reposted this
Emily Unger speaks to the importance of leveraging AI to pull insights from large sets of text and data. https://lnkd.in/gJW66Zaz
With the rapid pace of modern businesses, sometimes grounding your actions, activities or plans with solid data and analysis can be overlooked. As categories and verticals continue to expand, the ability to grow or win market share becomes more challenging. Using data to gain a clear understanding of your consumer, category and the most efficient levers to pull cannot be overstated. At Applied Knowledge, we work with our clients to help define their business problems, then provide the tools and analysis to achieve measurable outcomes that drive stronger business performance. Learn more about some of our existing studies below: www.cannatrackdata.com www.bevtrackdata.com
External link for Applied Knowledge Insights
250 Carlaw Ave
Unit 105
Toronto, Ontario M4M 3L1, CA
Applied Knowledge Insights reposted this
Emily Unger speaks to the importance of leveraging AI to pull insights from large sets of text and data. https://lnkd.in/gJW66Zaz
Meaghan Condron breaks down how market research data can supplement your campaign performance data (impressions, clicks, conversions) and give you a fuller picture of how your campaign has impacted consumers' thoughts and behaviour. https://lnkd.in/ggYjyv6P
We love legal cannabis! But it may surprise you that in 2024, some Canadians still don't! Read below about the lingering opportunity to attract consumers to purchase cannabis legally, as well as simply start purchasing the category themselves. https://lnkd.in/gDC9ZPim
We have extensive experience conducting quantitative and qualitative research. An example of our diverse experience is evident in our work with Georgian Bay Spirits Co, where we conducted large-scale product tasting, a quantitative questionnaire, and ethnography research to help them better understand the category and perception of their brand innovation. We strategically navigate our client's time and budget constraints to select a research methodology that aligns with best practices and ensures optimal fulfillment of their key objectives. https://lnkd.in/g_JaPCWN
The industry says you need budtenders to grow your brand. But do consumers agree? We set out to understand the real importance of budtenders, and you might be shocked by our findings. https://lnkd.in/gq4t8U9V
Why do we care so much about cannabis? Because by the end of 2024 more than half of Canadians will have tried it, and there's still room for growth. Check out more with Cannatrack here: https://lnkd.in/gKYvSYQe